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🛍️ Find out whether our top 5 retail trend predictions in 2024 came true. In our latest article, we explore emerging trends in digital resale, social commerce, and payment innovations! 🖥️ We also explore why retail media networks could shape the future of advertisement and in which areas loyalty programs can help! Key Takeaways: - Resale Growth: Value-sensitive and eco-conscious shopping propel the second-hand market, with platforms like Poshmark and The RealReal leading the charge. - Social Commerce: Platforms like TikTok Shop are revolutionizing how consumers purchase, blending social media with e-commerce. - Retail Media Networks: Personalized ads are revolutionizing retail, providing more effective advertising opportunities closer to the point of sale. 💡Explore these trends and their impact on consumer behavior and retail strategy. Read the full article here: https://lnkd.in/dkyDRWb4 #RetailTrends2024 #DigitalInnovation #LoyaltyPrograms

How did consumer spending change in Q2 2024? Get our just-released Consumer Trends Report to find out! Get fresh insights into spending patterns, popular product categories, where consumers are shopping, and more: ⭐️Quarterly spending changes ⭐️Top factors influencing purchase decisions ⭐️Most popular online and in-store retailers ⭐️How social media is changing ecommerce ⭐️Generational differences in shopping behavior Make sure you’re up to speed. Link to the full report will be in the comments 👇

The 2024 version of EMARKETER's most-read report of 2023, Path to Purchase, is here!! Blake Droesch looks at how consumers discover, research, and ultimately purchase new brands and products, analyzing shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. A few key takeaways: 🛒 Physical stores remain the primary source for product discovery and purchases across all categories. 🛍 Search engines and ratings/reviews are critical tools for in-store shoppers, outpacing other digital influences. 🏬 Price and in-store/website conversions are the top factors driving consumer purchases. As digital continues to grow, understanding the nuanced interplay between online and offline channels is crucial for brands aiming to connect with today’s savvy shoppers. Are you prepared? For a deeper dive into these trends, check out the full report (link in comments) #Retail #DigitalMarketing #ConsumerBehavior #eCommerce #MarketingStrategy #PathtoPurchase

Check it out! 📣 The report reveals that inflation is impacting online spending. 📊 Having access to competitor pricing and the impact on their Amazon revenue is critical for your pricing strategy. 💰 Jungle Scout Cobalt analyzes the market along with competitor pricing. 📈

Do you understand what drives your consumers? Shopping preferences are constantly changing and brands need to keep up with what their customers want to stay ahead of the competition. Dive deep into the latest insights that are shaping the way consumers shop, interact, and make purchasing decisions. This comprehensive report covers: 🔍 Key drivers behind consumer choices 📈 Emerging trends in the marketplace 🛒 How technology is transforming the shopping experience 💡 Actionable insights for businesses to stay ahead https://lnkd.in/dq_-Z5aR #Consumerbehaviour #Retail #Shopping

What an insightful article from Fortune highlighting the evolving consumer behavior of Gen Z and its impact on retail. As digital natives, Gen Z's spending habits are reshaping the retail landscape, presenting both challenges and opportunities for brands. Understanding their preferences and values is key to capturing this influential market. Check out the article for a deep dive into the data-driven strategies driving success in today's retail environment: Phttps://lnkd.in/gcnkpfEH

In an illuminating forecast for the ecommerce sector, data suggests that by 2025, the U.S. will see 108 million social commerce shoppers. This pivotal shift underscores the critical role of social media in shaping future shopping behaviors and the immense potential it holds for businesses aiming to leverage digital platforms for growth. As professionals in the ecommerce space, staying ahead means embracing these evolving trends to craft more engaging, dynamic shopping experiences. #DigitalTransformation #EcommerceInnovation

As Q2 is now underway, a lot of clients are pulling together YTD reports showcasing their campaign success, key pillar analysis, and are uncovering key industry themes/trends that guide their strategies forward. What sources are most important to you, your team, and your company as a whole, for these organic conversations? #SocialListening #ConsumerInsights #AudienceSentiment #MediaIntelligence #MediaMonitoring #CommunityManagement #InfluencerMarketing #Findinginfluencer #VettingInfluencer #ManagingInfluencers #PersonaInsights #SocialManagement #LinkedinMonitoring #Meltwater

🚨 New EMARKETER Report Alert: Path to Purchase 2024 🚨 Our latest research, Path to Purchase 2024 by Blake Droesch, reveals crucial insights into how consumers discover, research, and purchase new brands and products. 🛍 Key Findings: The Store is Still King: Despite the rise of digital platforms, physical stores remain a dominant force in the purchase journey across nine key product categories. Digital's Crucial Role: Digital channels are essential in the mid-funnel consideration phase, where consumers rely on a mix of traditional and digital media to research and compare options. Awareness to Action: The report provides an in-depth analysis of the platforms driving brand awareness and explores the tools consumers use to make informed purchasing decisions. 📊 This comprehensive analysis is a must-read for anyone looking to understand the evolving landscape of consumer shopping behavior in 2024. #MarketResearch #ConsumerBehavior #DigitalTransformation #RetailInsights #PathToPurchase https://lnkd.in/dv-a2UCp

Key EMARKETER stat: Nearly a quarter (23%) of US adults say they research a product online and purchase it in-store, according to a November 2023 survey by ESW. Beyond the chart: 67% of US social media users are at least somewhat likely to research a product on social media before making a purchase, per March 2024 data by IZEA. Although US social commerce spending is expected to rise 23.5% this year to $82.82 billion, consumers still have reservations about the trustworthiness of the channel. This may push more consumers to complete their purchase in-store, where they can feel its quality, avoid counterfeits, and try it on. #omnichannelretail #consumerinsights #socialmedia #digitalfrontdoor