As it's election season in the US and across many countries in the world, it's great to know there are companies like Ad Fontes Media who are dedicated to evaluating news sources for bias and reliability. Their interactive Media Bias Chart is a great resource for navigating bias in media. https://lnkd.in/eDYqNWNs Zenlytic is excited to support Ad Fontes Media as a customer as they help us all know the reliability and bias of the news. Learn more about how Ad Fontes uses Zenlytic to improve productivity and scale with self-serve business intelligence.
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Host of idk with Kay Podcast -- 2023-2024 AdClub NY Women Fellow -- Director, Growth Marketing
XR Extreme Reach's weekly Political Pulse is just a taste of what our AI-driven data platform can really do. We don't just distribute your creatives—we dive deep into the creative intelligence behind them. From decoding the messaging to figuring out what truly clicks with audiences, our platform gives you the inside scoop on how creative choices shape campaigns and brands.
Get weekly insights powered by XR’s AI-driven data intelligence as both parties ramp up their strategies in a highly competitive political landscape. This week’s highlights include: ➡ Top Political Issues: Republicans shifted their primary focus from immigration to also include the economy and role of gov't; for Democrats, nearly 75% of ads are about economic and social safety net related issues. ➡ Negative Sentiment & Attack Ads: Both parties are now fighting “dirty” with Republicans leading in attack ads. ➡ Share of Voice: Trends show Republicans increasing advertising volume week over week, now leading Democrats with nearly 57% of ads aired. Explore the messaging that is shaping this election and learn how creative intelligence can elevate your brand and drive greater ad effectiveness and marketing ROI. Stay tuned for next week’s creative analysis tied to the highly anticipated presidential debate! 🔗 Access the Political Creative Pulse here: https://lnkd.in/gAnq2h5E
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Banks can develop an AIaaS platform tailored for small businesses, such as personalized dashboards that aggregate financial data and provide real-time insights, AI-driven marketing tools to help businesses reach their target audiences more effectively and financial planning and forecasting tools that use machine learning to predict future trends based on historical data
Generative AI As A Service: An Emerging Frontier In Small Business Banking
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How Marketers Can Adapt to LLM-Powered Search https://buff.ly/3KfQNA7
How Marketers Can Adapt to LLM-Powered Search
hbr.org
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Check out AdExchanger’s latest article, “Meet The Ad Tech Players Using Generative AI For Their Media Buys,” featuring two of Cognitiv’s Co-Founders, Jeremy Fain and Dr. Aaron Andalman, who spoke with Senior Editor Hana Yoo. The article covers how we use #GPT technology to: • Enable advertisers to input prompts or creative briefs, analyze content, and refine targeting to achieve content relevancy, sentiment, and viewability goals • Empower advertisers to effectively and authentically reach their DE&I objectives • Offer more precise predictions to drive performance/outcomes at scale • Support advertisers as they prepare for the #cookieless future Read the article here: https://lnkd.in/dsfuRbXg
AdExchanger
adexchanger.com
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Ahhh yes, the Knowledge Graph - The hidden encyclopedia of the internet. Seeing it feature in an article with Schema is like seeing my favorite two leads from a movie finally get together. CMOs or similar - Is your team leveraging Structured Data effectively? Shoot us a message at Intero Digital if you didn't confidently answer "Yes!" to that in your mind! https://lnkd.in/gB-ZfB6e
Extending Your Schema Markup From Rich Results To A Knowledge Graph
searchenginejournal.com
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This beggars Belief. 🤔 In the just-released Global CommTech Report, there is an interesting insight: many PR teams are still relying on spreadsheets to manage one of their most valuable assets—media contacts. In today’s fast-paced media landscape, this represents a great opportunity for teams to modernise and improve efficiency. If you’re looking to streamline your processes and set your team up for success in 2025, join us at our Global CommTech Webinar on October 17th at 11.45 AM. We’ll explore the latest findings from the report and share practical ways to help you: + Move beyond spreadsheets to a more efficient solution + Leverage AI to enhance your media outreach + Ensure GDPR compliance with ease + Achieve better PR results in the coming year ➡️ Register here https://lnkd.in/e8jm6rNF and get ready to modernise your PR strategy for 2025.
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Did you know the average increase reported by businesses using AI-powered data to enhance marketing performance is 8x the ROI?! It's time you took a fresh look at the heat Cold Outreach brings! https://bit.ly/3weBynx
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Peek into the crystal ball: Discover our latest blog predicting the future of the digital marketing industry. Stay ahead of the curve and gain invaluable insights. 🔮👀 https://wix.to/58lohDo #DigitalMarketingFuture #IndustryPredictions #BlogPost #KeeleIDM2024
Anticipating Tomorrow: Predicting Future Trends in the Digital Marketing Industry
shavindigitalagency.wixsite.com
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Marketers, are you ready to take your strategies to the next level? Discover how Artificial Intelligence is transforming the industry in our latest blog. From content creation to data analysis, Al is proving to be a comprehensive assistant that enhances various aspects of marketing strategies. Learn about the increasing importance of data-driven approaches and the potential for future advancements: https://lnkd.in/gYFAsKxh #AIRevolution #ThinkPatented #MarketingInnovation #DataDrivenApproach #ArtificialIntelligence
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