Optimize for SEO #1 of 10 Useful things to do with your video release strategy!

Did you just make a video and now it’s up to you to distribute it? If so, you know it's difficult to decide what to do next. Many people have found success by using a strategy that includes clear action steps. So, here you go. 

1.    Optimize for SEO

If your goal is to reach people with your video via search, then this should be the first thing you do! In other words, if you want people to find your videos using Google and YouTube (the two largest search engines in the world), then start here.

Let’s start with what SEO means. Moz, a product authority in the industry of SEO states: SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Beyond the definition, I like how Moz makes SEO about people instead of behind the scenes development. Their approach involves “understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer” (What is SEO).

Take Action:

Start with Keyword research, find the word you want to rank for, and then optimize for that word. The best video SEO resource I’ve found is by Brian Dean of Backlinko, Video SEO: The Definitive Guide.

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