32% increase in conversion: what would that mean for your bottom line?

We’ve all heard the phrase in the affiliate world: “5%-10% of my sales don’t track”. Now - more than ever - this really needs understanding. 

With the move to first-party tracking and the growing use of cookie consent mechanisms by advertisers, for some programs it can be anything from 18% to over 40% not being tracked depending on the advertiser’s set up. That represents not just missing commission but may be the difference between profit and loss - with no clear idea of why. 

And, we see some advertiser programs that don't track at all.

Publishers are successfully using Moonpull to audit their key program partnerships regularly. This gives valuable visibility of when and where tracking issues arise, so they can tackle the shortfall, identify what’s happened - and share the audit reports with network and agency partners to resolve the issues quickly.

This has helped to fix these issues, restore revenues and strengthen relationships, as this comment from one leading publisher shows: 

“We shared a tracking problem with client of ours that we found in a Moonpull audit. We worked with the advertiser to get this fixed and saw a conversion rate increase of 32%”. 

If you want to understand how Moonpull can highlight ways to maximize your revenues, book a time with Dan Amarquaye for an evaluation of your own partnerships and see how you can take back control of your revenue