📬 8 common mistakes to avoid with your newsletter
Joachim Eeckhout
Founder at The Science Marketer 🧬 Helping science marketing & communication professionals get inspired
This issue of The Science Marketer is sponsored by Wynter. More info below.
Hello there!
I've always loved creating and sending newsletters. It feels personal because it's a direct channel to someone who has voluntarily given you permission to send them content. This makes it more intimate than social media, where interactions can often feel somewhat detached.
Having produced over 600 newsletters (mostly for Labiotech, but recently for a few other clients as well), I've learned a lot about what makes newsletters successful - and what doesn't.
So I've decided to share the 8 most common mistakes I see.
👉 Let's dive in 👈
Get paid up to $600 / hour to give marketing feedback!
I know, this sounds too good? It's not. Wynter needs your help.
All you need is a LinkedIn, job title, and marketing brain.
💡 Click here to be the next sponsor of this newsletter.
🗞️ The MarCom corner 🆕
A roundup of the latest news in science marketing and communication.
Here's what I covered this week:
The full content of this section (including links) is for email subscribers only.
Subscribe now to unlock it.
🧠 Want to work with me? I help companies with their content marketing and lead generation strategies. So if you want to pick my brain, fill in a few details about your project here to get started.
One more thing!
I condensed my content marketing knowledge into a PDF ebook that you can download for free.
Don't miss out!
B2B | Sustainability | Communications | Social Media Marketing | Remote
2moGood suggestions offered in the list. For someone like me who is planning to build an audience in a certain niche in biotech in the next few months, this newsletter helped me approach the project better. Thanks 🙂