April #CoffeeBreak

A consolidation year: our Group’s financial results

This month, our Group shared its 2023 financial results. Despite a challenging year, we achieved a revenue increase of 13%, reaching a record-breaking €3.1 billion. This growth occurred amidst a notable rise in raw material costs. Through it, we made a conscious decision to minimize the impact on consumer prices, absorbing some of the increased costs to maintain our competitive edge.

A highlight of the year was the strategic acquisition of the French company, MaxiCoffee. This operation has proven to be key in our internationalization strategy. And to confirm it, e-commerce was the channel that showed the most significant growth, with a 28% increase compared to the previous year, strengthening our presence in the B2C/consumer market.

Discover all the highlights

Highlights from Peru: the Lavazza Foundation and the preservation of the Amazon

On the sandy shores of Lima, and in the Peruvian Amazon of Madre de Dios, the Lavazza Foundation partnered with Cesvi to sow seeds of change. Started in 2022, "Guardians of the Forest" is an environmental project dedicated to the conservation and sustainable management of Amazonian walnut forests as well as the strengthening of native communities impoverished by the pandemic.

Walnut trees have ancient roots, with some specimens dating up to 1,000 years. Among the tallest in the Amazon Forest, a single tree can reach up to 60 meters and capture an average of 33 kg of CO2 in a year, equivalent to 190 km traveled by car.

Discover more on the impact of this project 

What would the world be like without coffee? Discover the Lavazza Earth Day campaign

Imagine waking up to a world without coffee. That's the stark vision Lavazza portrayed in their latest campaign for Earth Day. Through a cleverly crafted news broadcast skit, Adrian Bliss depicted a planet hit by the unthinkable — a coffee shortage, triggering worldwide dismay. But this isn't just a fictional tale, though not so unthinkable. The video was created to spark conversation and raise awareness about an issue that is close to each and every one of us on planet Earth. Every day should be Earth Day, and it's time we all play our part.

Luckily for now, we can still drink our beloved coffee. Curious to learn more?

Diversification for growth

«One of our strengths is our ability to diversify, pursuing a growth strategy that gives us a significant and sustainable presence in various geographical areas and market sectors. We will continue to monitor the international market and look at strategic investments and synergies that can contribute to our long-term development, implementing our competitive capacity and consolidating our presence in global markets» commented our Group’s CEO, Antonio Baravalle .