Business model and technology

There is a general attitude among startups that when new technology emerges, everyone is racing to catch up with the next wave of change.

There is a gap between the success or failure of this technology, there are experiments over the decades between companies disappeared between the waves of change and there are companies show on the surface, and this means that technological change accelerated and not guaranteed consequences in terms of profit or loss and continuity, and this relative error is widespread among large and medium-sized companies and sometimes followed by startups. There are many samples such as Nokia, BlackBerry and Kodak. The main reason for this?, is the preference the companies investing in a technology more than a business model, which results from people trying to catch up waves of technology more than an attempt to provide what people actually need, and who want to pay the money to get it.

Here the emerging entrepreneurial mentality clearly shows to innovation to find solutions for that people actually want, and entrepreneurs who have high levels of challenge are the ones who will get a big share of the market in the future.

However, the balance between taking advantage of the technology and those unmet needs of the customer, be taken into consider to create profit and benefit by providing greater opportunities for long-term sustainability, so that entrepreneurs can’t lag behind the very rapid technical change. They create an innovative business model that connects the potentials technology with market needs and the actual consumer demand that they actually want to pay for.

As digital evolution continues rapidly, the marginal cost of delivering a wide range of services and goods will be reduced and this opens up a great opportunity to create affordable solutions for large unfulfilled market needs, which previously overlooked!.