Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. What’s been on our minds this week? Chipotle customers, Starbucks making moves, impressive social media marketing from HBO and a new summer 2024 trend report from Pinterest!
- 🌶️ Guess what? We’re talking about Chipotle again. But it’s not about their bowl sizes. Instead, the new craze in numerous headlines are Chipotle Boys. Chipotle Boys are everywhere, and you'll encounter them nearly every day due to their frequent visits to fast-casual Mexican chain. Many dine at Chipotle daily because the affordable and convenient meals seamlessly fit into their busy schedules. For Chipotle Boys, they incorporate these meals into their fitness routines, as they can customize their ingredients and easily track their macros.
- ☕ In other fast food behemoth news, Starbucks officially announced Starbucks Studios, the brand’s own in-house production studio. Starbucks Studios is in partnership with Sugar23, a media company that connects brands with filmmakers to share inspirational stories in the premium brand content space.
- 🐉 HBO’s marketing for the second season of House of The Dragon, a Game of Thrones spinoff, is out of this world. The company recently “took over” scores of New York City’s most famous monuments, including the Brooklyn Bridge. However, all of the activations were digital, with no actual banners being displayed on the bridge. The social-focused approach of this campaign led to more than 15 million views across TikTok and Instagram, with mixed reactions from the audience.
- 🧷 Finally, in Pinterest news, the social media company released their Summer 2024 Trend Report. According to the report, this summer’s overall trend is to embrace big and bold styles. In the food and beverage world, that means organizing themed social gatherings such as elegant tea parties and dazzling dinner soirées. Meanwhile, the top trending food and beverages of summer 2024 are mangoes, avocados and tea.
🤝 Influencer x Brand Collaborations:
- Parachute Home’s “All Good Things Café”: To celebrate their 10th birthday, bedding company Parachute Home opened a pop-up café at Café Kitsuné West Village. The company also hosted a pizza party to celebrate their new sustainability program.
- Wild One “Camp Wild”: In honor of summer, pet company Wild One is hosting their Camp Wild challenge. Each week in June, they’re inviting people to share a photo of their dogs camping, hiking and enjoying water activities, while adding #CampWildChallenge to your caption. After that, Wild One picks one lucky winner every Friday to receive a $100 Wild One gift card.
