Experiences vs Events

I’d like to think that we create experiences within events, not just events. To me it’s all about how we immerse an audience in a unique, multi sensory environment. Of course, this can sometimes be a challenge but that’s what we love, an opportunity to think outside the box and to create something that is memorable and that ensures people walk away feeling like they’ve been part of something special and exclusive.

We were recently given a great challenge, to recreate the experience of what it feels like to have a Coke all over again for the first time. The project was part of the Colour my Summer 250ml can campaign. So, let me see if I can rebuild the experience for you in words.

We’re in a giant circus tent in a surround amphitheatre environment. The room goes dark, a loud voice over starts to guide us on our sensory journey. The famous clicking sound of a can of Coke opening sets in motion a range of effects throughout the tent. Suddenly a 360º digital video wall comes alive with swirling black liquid followed by thousands of bubbles floating down from above the screen and over the audience.

The voice over directs the audience to reach under their chairs to share in a icy cold Coke and experience it for themselves.

By the end of the session, a dazzling light display brings the coloured can concept alive followed by four exploding streamer canons falling over the audience in the four can pack colours.

It was an amazing experience to be a part of. Of course, not all campaigns are going to be as big and somewhat overwhelming as Coke but that doesn’t mean that we won’t give our all to always create something that truly brings our clients brands and products to life in exciting, dynamic and always relevant ways!

Watch the event video