The Power of Events
Michael Mastrodimos
Creative Director I Peanut Productions - Event Production, Brand Content, Television Production
There’s nothing quite like real engagement, real connections. The power of taking a break from our never ending multi tasking. Leaving our phones in our pockets and being part of something in the real world.
That’s what events are really about… Engagement, Connection and Community. How quickly do we go from one website to another, one post to another, one digital platform to another? At an event, we stop, we listen, we engage. We give our customers or leads an opportunity to relate and bond with us. It’s about inviting someone in and offering your hospitality. Now tell me that’s not powerful!
Great event planning creates powerful events.
If that’s not enough, here are some key reasons why hosting an event offers great benefits and a powerful return on investment:
• The majority of people attending events do so to learn something they haven’t heard before or to gain access to information that the ‘general public’ wouldn’t be privy to. Ie. ‘special treatment’
• An opportunity for guests to network with other like minded people.
• A powerful opportunity for face to face education and tangible take home tools.
We are Peanut Productions, a Melbourne and Sydney event management company. We are passionate and we love to create experiences that emotively connect brands to people.