⚡ The GameAnalytics' June Roundup

Hello there,

As we're rolling into the second half of the year, here's everything we've been up to in 2024 so far:

• In collaboration with Xsolla, we released the new Monetization Overview.
• We updated how A/B test results are calculated. Instead of a single aggregated metric, we now account for variations in user activity day by day - providing better insights into daily user engagement and aligning with the metrics available in Explore.
• We've focused on improving our tool, for both free and Pro customers. You can keep up with our updates from our Wall of Updates.
• Indie developers and small studios can benefit from the Pro plan at a discounted price through our Indie Program.
• We launched the 2023 Roblox Report and the Q1 2024 Mobile Gaming Benchmarks.
• We attended PGC London, Gamesforum Barcelona, GDC San Francisco, Think Games Istanbul, and Nordic Game in Malmö.

In the next half of the year, we will continue to focus on delivering the best data analysis platform for game developers, studios and publishers. If you want to hear about our concrete plans, meet us at Develop:Brighton in July, Gamescom in August, or PGC Helsinki in October. Or simply book a meeting with us.

Speak soon,

Tomas & the GameAnalytics team

Check out our new brand video

Animation and production: Alarik Jägerhorn

Voiceover: Hillary O'Keefe

Ads, In-App Purchases, WebShop, subscriptions? The world’s your oyster…

Successfully monetizing a game is hard enough as it is. And putting all your eggs into one revenue stream doesn’t make it any easier…

Luckily, finding the right combination of monetization channels is hassle-free with our latest release. With your new Monetization Overview, you can monitor In-App Purchase (IAP) data and Xsolla Web Shop revenue for a comprehensive view of both revenue streams.

Soon, you’ll be able to access ad revenue data from the same dashboard - so you can compare, analyze and optimize your monetization channels from one place.

Join the wave of developers, studios and publishers using WebShops to drive additional revenue, and launch yours in under 24 hours.

Head over to the tool or learn more.

GameAnalytics H1 Product Updates

Curious what we were up to the past six months? Here's a quick overview:

• We brought back GameIntel and you can once again access industry benchmarks and store rank data.
• Extracting and transferring your game’s raw data to your preferred storage solutions is now available in real-time.
• We enhanced our existing error reporting functionality to offer deeper insights into the technical aspects of player experiences. Frames per second, memory usage and app boot time data is available to Pro users.
• To ensure compliance and transparency with the new Apple guidelines and regulations, we have diligently updated our GameAnalytics SDK for iOS and Unity platforms.
• We added ILRD Count Per DAU and ILRD Revenue Per DAU which reports the revenue or count for impressions (ads shown by an Ad Mediation SDK) divided by all DAU. Additionally, you can also access ILRD by placement.
• You can now control which games you track in GameAnalytics without updating your SDK. Choose between collecting all events, only session events, or disabling event collection altogether.

Find all of our product updates on the Wall of Updates.

Download a comprehensive report of Roblox player behavior and game performance based on GameAnalytics data from 2023. This report highlights critical benchmarks and insights to help Roblox creators optimize their games.

Uncover the industry’s performance with Q1 2024 benchmarks. Explore key metrics like retention rates and session engagement to benchmark your games against industry standards. Here are the key takeaways:

• The median global retention rates across all genres are 22.91% on the first day, 4.20% on day 7, and 0.85% on day 28.
• Classic games typically exhibit the best performance across all regions and metrics.
• This genre consistently maintains solid performance across all regions in terms of session length, session count, and retention rate, without significant fluctuations.

If you are looking for more data, sign in into the tool and explore benchmarks on your own.

Partner Spotlight

Ad Monetization in Mobile Games - Tenjin has partnered with Clever Ads Solutions (CAS) to provide exclusive benchmark data to assist publishers. The report includes market share data for ad monetization channels and countries, based on a sample from Tenjin, as well as the average eCPM benchmark with a breakdown per country and format, based on data from CAS.AI.