Heard about Google's new feature "Google Signals"? Here is what you should know..

Unlock new cross-device capabilities and more..

Activating Google Signals helps in "Enhancing the Re-marketing and Reports".

"Google Signal" is mainly created for those who seeks "Re-targeting or Cross-device Re-marketing" techniques.

Cross-device Re-marketing: It's the technique which helps you target the same ads to the same user/person as they move between their devices. It can be either from "Mobile to tablet or Tablet to desktop".

It doesn't stops here,

The "same ad" will also re-marketed to the same user across many websites, apps and everywhere the user goes..

Unless or until the google-ads are eligible to be shown.

For Example, I think you all guys have seen the "Vodafone Ad"..

Where initially "the dog will follow a girl where-ever she goes."

Like wise, Once your Ads-Personalization is "ON" , you can't escape from the Google-sight.

But, you can customize the Ad you are seeing.. It is so simple as it looks.

If you don't want Google to track you, U can turn "OFF" Ads-Personalization.

And Google signals helps the user; to track the visitors who visits their websites and also helps them to Re-target them with better visibility.

The main source for Google signals is "Google Analytics"

Re-marketing with Google Analytics : Audiences that you create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in Cross Device-eligible re-marketing campaigns to Google users who have turned "ON" Ads-Personalization

Do you know what happen, when you turn "ON" Ads-Personalization?

When you turn ON Ads-personalization, google can view all interaction of a user in online property from multiple browsers and multiple devices. For example, you can see how users browse products on your site from a phone, and later return to complete purchases from a tablet or laptop.

This is how Google Signals works..!

Cheers!!!!