How Recruitment Marketing Can Turn Things Around For You

If you’re still not doing recruitment marketing, chances are, you’re losing your chance at attracting some of the best and the most promising talents in your industry.  If you haven’t given it much thought, it’s time you do because it can turn things around for you and your company’s hiring efforts - big time!

Recruitment marketing removes the boundaries between your company’s desire to promote and sell your products and services and your efforts to recruit promising talent. Put it simply, recruitment marketing streamlines your hiring process. It gives you the edge you need to scout, attract, and ultimately welcome the best people into your workforce.  Recruitment marketing has several benefits including: 

Attract Passive Job Seekers

Passive job seekers are employed workers who aren’t necessarily looking for a new job but is open to pursuing a new career in probably the same industry and with the same position. You need to target these people because they are those who already have the skills you require for your open position.  You just need to give them an additional incentive when it comes to considering working for your company.  

Targeting passive job seekers reaching out to career professionals who already have a proven track record.  These people already know what it takes to succeed in the industry. They’re also more likely to not oversell themselves during interviews because they won’t gain much by over-inflating their qualifications.

Prevent Culture Clash/Shock

Employee turnover is an expensive process.  Replacing employees, especially those you’ve just recruited into your workforce could set you back by as much as one-and-a-half times their annual salary. Recruitment marketing ensures you’re welcoming the right people into your team the first time around.

Recruitment marketing does more than just list down the job details.  Its benefit goes deeper. It puts a face to the job posts and your company and shows off your work environment.  This gives applicants a clear picture of the “social scene,” the work pace and how the work environment will be like if and when they decide to join your company. A detailed online job listing helps you target qualified job seekers but when you combine it with recruitment marketing, it also helps ensure you’re getting people with the skill, the experience, and attitude you’re looking for, too.

Build Brand Reputation

Recruitment marketing is all about building your brand reputation.  You want people to consider working for your company because they want to.  You’re able to accomplish this when you have a brand that really gives potential employees a clear picture of how it is working for you. 

Take, for example, Google.  Their goal has been to cultivate an innovative brand that’s also synonymous to having fun. Google has no shortage of applicants vying for different key positions because they want to be part of the company that pioneers technological innovation in addition to experiencing for themselves Google’s famous in-house mentorship programs, ping pong tables and “nap pods.”

The point I’m trying to make here is recruitment marketing is the missing link between merging strong company values, exciting work culture, and branding exercises into an effective recruitment tool.  In fact, it could be the only thing you need to finally put an end to your endless employee attrition. Recruitment marketing worked wonders for some of the clients I’ve worked with so I’m convinced it will do the same to your company too.  Let me know if you’d like to give it a go and let’s talk about how I can help you.