June #CoffeeBreak

Invigorating Coffee-Producing Communities in Yemen: The First project 

Social and economic challenges – this is what the Lavazza Foundation aims to address working side by side with Qima Foundation and GIZ in Yemen. "Mokha Revival" project started up in 2023 and will last until 2025 in the Yemeni provinces of Taiz and Yafa'a, aiming to relaunch and revolutionize the coffee sector, from farm-level improvements to the promotion and valorization of the final product, by collecting data about coffee cultivations and training local people.   

One of the project’s most significant achievements is the signing with the Minister of Agriculture of a Memorandum of Agreement (MoA) to promote development and research in the coffee industry through training programmes, including 65 women in the project and dedicating over 1,000 hours to youth training.  

Discover more about the impact this project has had on the local communities of Yemen.  

Jannik Sinner & Lavazza: a shared passion for excellence 

Men’s World tennis has a new number 1: Jannik Sinner, our brand ambassador, who we have been rooting on since 2019, when he was still number 140 in the global rankings.  

Like all number 1s, Jannik has a real obsession with excellence. Just like our brand Lavazza .  

Our common approach to a continuous quest for perfection is the inspiration for the new TV campaign dedicated to the A Modo Mio system. The protagonist of the campaign is a fiddly Jannik, in search of the perfect take. It is an ironic way to tell the story of the maniacal care that we at Lavazza also put into our products, so that people can enjoy real Italian espresso at home just as at coffee shops.  

See the campaign video. 

Growth Happens Together: The Sustainability Report 

June was the month we published our Sustainability Report highlights. Key figures showcase our commitment in specific areas of intervention. From our support towards our People and their wellbeing, to a sustainable growth of our business, to the care for the environment and the local communities. We are proud of the milestones we have reached, which are a direct result of the hard work and dedication of all our People all over the world. Together, we grow.  

Discover more about our 2023 Sustainability Report highlights.

Experience and vision: brewing the future of coffee 

«The coffee market is characterized by strong changes and increasing complexity, but this is not the first time we are facing a situation of this kind. Thanks to our international presence, we are able to mitigate risks across geographies. And thanks to the wealth of expertise we possess, we can continue investing, for solid and sustainable growth. We have a clear and shared vision of who we are and where we want to go, and we are determined to ensure our Group's future lives up to our 130-year history.» shared our Group’s Chairman, Giuseppe Lavazza