October 2024

Autumn has arrived and the trends are strong as we head into the end of 2024.

•  Sober October vs Come Over October – which side are you on?  
• The New York Times released their annual restaurant list.  

• The latest trend in spirits is being “allergy-free” - but is that label legitimate?  

• Das dip. Volkswagen brings its legendary Gewürz Ketchup to the U.S. for a limited time. 

• What’s new for Halloween? Ghost Toast Kit Kats. Get into it.   

• Jason Kelce x ... MilkBar? It happened. Touchdown for Tosi.  

• The secrets behind restaurant playlists.  

• Book flights instead of Botox? New studies find travel may prevent signs of aging.  

• Not just any tote will do... ResortCore says luxury hotel merch is THE new status symbol.  

• The hottest name in hotels? MICHELIN Keys. The guide adds another round of hotels to its list.  

• Four Seasons wows with a brand-new around-the-world private jet trip from California back to Canada, touching on three different continents. 

• How will MomTok survive? Hulu’s Secret Lives of Mormons took the world by storm, as the most-watched unscripted premiere of the year.  

• Purpose-led marketing hits Hollywood.  

• Colleen Hoover’s “It Ends with Us” enjoyed its film adaptation, but the Blake Lively drama was at an all-time high.  

• Zoos are having a moment between viral pygmy hippo Moo Deng and Pesto the Penguin  

• Is hybrid work over? Amazon mandates a 5-day RTO.  

• SNL vs Moo Deng/Chappel Roan  

• Schoolhouse and Clare V. join forces  

• Pharrell Williams and Nicolas Ghesquière release their own take on the Louis Vuitton bed trunks.  

• Karlie Kloss and Joshua Kushner buy Malibu’s iconic wave house.  

• Bottega bean bag chairs are the new it thing? You bet.  

• Nordstrom teams up with Harlem’s Fashion Row.  

• Ma’am, is that mayo on your bag?  

• Anthropologies’ NYC Holiday House set the tone for the season ahead.  

• The Sezane x L'Appartement 4F collab is a foodie + fashion girly’s dream. 

• Jools Lebron “Very Demure, Very Mindful” trended hard on TikTok – but what did it bring to her life?  

• #CasaTikTok. TikTok is celebrating Latin creators and Latin-owned businesses for Hispanic Heritage Month  

• 77% of Cyber Weekend shoppers said Meta helped them make purchasing decisions– the social media giant released its holiday playbook.  

• Instagram launches teen accounts for those under sixteen.  

• An overview of Gen Z’s top social media platforms showcases what apps U.S. people between the ages of 18 – 29 use most, with YouTube topping the list at 93% followed by Instagram at 78%