#PresidentialElection - India elect its 14th President & BDB Captures Emotions around it
Vineet Agarwal
Digital Marketing & Inside Sales Head at Zensark | Ex PepsiCo | Ex BDB
The #PresidentialElection is the Top #Trending Topic on Twitter and we at BDB (Big Data BizViz) decided to see what people really feel about this. Below is a Sentiment Analysis Chart which gives a rough picture of how people are casting their emotions around India's #PresidentialElection
Today, India elects its 14th President and choosing a President in India is way different than the western world. Voting starts on 17 July 2017, and counting will be done on 20 July 2017, five days before the current President Tenure expires.
Two candidates have been fielded by Ruling Party, NDA(BJP + Others) and Opposition Party(Congress + others) respectively :-
- Ram Nath Kovind, the Governor of Bihar, was announced by the Bharatiya Janata Party
- Meira Kumar, the former Speaker of LokSabha, was announced by the Indian National Congress
Speculations are RamNath Kovind will sweep of the elections by 70% and after the analysing the #SocialMedia data, similar trends are emerging. Below is the breakdown Analysis.
Breakdown Analysis :-
- 33.52% are Happy
- 37.34% are Satisfied
- 29.14% are Negative(Sad, Upset)
We checked that where the real emotions lie and for this we took the help of #Heatmap Chart which clearly signifies that the major Impact is on the positive side(right side). There has been slight red portion on the negative side as well but majority lies on the positive side.
To drill down these result further we did a Sampling of tweets between 12:30 pm - 2:30 pm which was peak time of the voting.
Here is the Time Series chart which showcases it clearly!
Lastly to recheck its authenticity one can drill down to even a single tweet which is analysed to Produce this result.
The Platform captured more than 5.5k tweets out of which we sampled around 2.5k+ Tweets to give this report.
Though this is one of those election where only MPs(Member of Parliament), MLAs(Member of Legislative Assembly) both house member goes for a traditional Ballot vote but its finally the people who elect and select their representatives (who cast vote on their behalf)
CONSTITUTION OF INDIA is ‘Of the people, for the people and by the people’. #SocialMedia is one such place where people voice their opinion and we try to bring it through BizViz ( SMB - Social Media Browser) Platform.
You can reach me at : vineet.agarwal@bdbizviz.com
PS : With BDB there are enormous possibilities in the field of Data Analytics. We are open for OEM/Reseller Partners and if this makes you curious mail on the above signed. How BizViz came into existence? What's the story behind, it go through this video - From our Ceo's Desk
Digital Marketing & Inside Sales Head at Zensark | Ex PepsiCo | Ex BDB
6yThanks Naveen Bapu for the appreciation. Well all courtesy's for this post goes to our Social Media Browser Platform which is also known as #SMB. Here we specifically took the data from twitter at peak voting hour to come up with these charts. This tool also gives an access to #Facebook(all #SocialMedias)/Blogs/ Posts/Survey or any other public data which has to be analysed. This has been extensively used in some of our projects and based on the required KPIs & after setting the benchmark one can create beautiful #Visualisation using our Dashboard Designer or Self Service BI tool(Business Story). So thats how the story gets complete with BizViz platform :) Cheers!
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7yGreat article Vineet! I like the way you have used analytic concepts to tell the current presidential story. Can I ask if the underlying data used for this analysis was solely from Twitter or was this a blend of other surveys and public data ?