Price or Quality?

06-November-2024 Missaglia(Lecco-ITALY)

I’m not a good marketer, I don’t know my competitors’ prices.

I know my price (yes, it is high!),

I know my product,

I know my quality.

I don’t like to talk about price, I prefer to show our quality

"Quality is not an act, it is a habit”. Aristotele

"The more something costs, the better the quality" Rao & Monroe,1989

"the same product might truly taste better to consumers when labeled with a higher price tag" Plassmann & Weber, 2015

I am familiar with my machines and every component, as they are all manufactured in Italy and Germany. My trust is placed in their reliability, safety, and technological advancement. I am acquainted with the designers, the assemblers, the programmers, and the testers of my machines. My confidence in them is solid. Is this sufficient?

Price or quality:

Which one is chosen more by consumers?

As the year comes to a close, I've decided to tackle a task I usually avoid: discussing prices.

I will be offering these machines at special prices until the end of the year:

For any question, please feel free to ask -> lorenzoberetta@ferber.it

Regards

Lorenzo Beretta