Prospecting or Procrastinating?

We all know people are at their very best when doing what they enjoy.

Personally speaking - Nothing engages me more in a business meeting than experiencing the burst of passion, energy (and just the right amount of pride) that comes along with the answer to “What does your company do” from people who truly enjoy their jobs.

So why waste that passion?

How many staff in your company are spending their time cold calling and prospecting when they don’t want to be?

If you’re not made for it, prospecting can be challenging, it can be tough and sometimes (let’s be honest) it can be a bit of a chore. No matter how much your staff love their jobs, if they don’t like this then their calls will be doing your brand more harm than good.

So why not utilise their time doing what they are best at instead?

Nearly every sales representative I have ever spoken to agrees that cold calling is one of the best ways to get new clients, and one of the only ways to ensure that their companies doesn’t miss out on huge opportunities (and trust me there are a lot out there).

It’s because of this, all too often cold calling becomes part of the job descriptions of the wrong people.

But that road goes both ways, and for every staff member you have reluctantly picking up that phone – we have one that lives for it.

So, I challenge you – I challenge you to put your sales team to the test, your BDMs under the scope and your bosses under investigation.

I challenge you to find a team that LOVES cold calling as much as we do here.

Its human nature to avoid the things in life that we don’t want to do – no matter how important they are we will always seem to find a reason to wait until later.

But then what happens later?

What we put in now reflects what we get out months from now – so whilst we all know what we need to do – it’s still all too easy to avoid it.

But no worries, it’s no sweat off our brow, after all…

• We LOVE your sales team’s procrastination of cold calling (Between those warm and safe inbound leads)
• We LOVE your BDM’s lack of time and busy schedule
• We LOVE your Bosses short term sales strategies
• We and LOVE your Companies templated email blasts that never get enough replies

We love these things because it usually means that we can help you, and surprise, surprise, we also love to help people just like you.

Don’t believe me yet? Why not check the links below for some FREE sales advice?

GETTING PAST THE GATEKEEPER

The ‘Gatekeeper’ is too often thought of as merely an obstacle, and MUCH too often taken for granted. So how do you get them to put you through? After all, it’s their job to keep your call out, and it’s your job to get your call in.

WHO CAN YOU HELP - AND WHY

For any type of outbound lead generation, it’s important to always start at the start – and that’s who you’re targeting your calls towards.

If you or your teams are spending valuable time contacting people who CAN’T use you, DON’T need you, or who WON’T see your worth – well, that’s a lot of time and energy wasted.