Topsort Cookie Bites #54 - Retail Media Revolution, Amazon's Balancing Act & DSP's Cookie-Less Triumph! 🍪🚀

Hey there, CookieBiters! 

Hope the week is treating you well! Glad to mention that this week we've talked and also met some CookieBiters! As always, thanks for sharing more relevant news! 👏

Welcome back to your weekly serving of CookieBites! Today, we're serving up three sizzling stories from the world of #retailmedia and online advertising that are sure to get your taste buds tingling. So, grab your favorite drink ☕ and snack 🍪, and let's dive right in!

What’s the latest? 📰

Retail Media 2023: Not Just for CPG Brands Anymore 💼🚀

Retail media's impact is extending beyond CPG brands in 2023. As this space continues to evolve, non-CPG brands are also seizing the opportunity to leverage retail media platforms for their advertising campaigns. This expansion demonstrates retail media's potential to reshape the advertising landscape and cater to a more diverse range of brands. Keep an eye on this thriving sector! 👀🌐 [Enjoy full read here]

Amazon's Ad Dilemma: Revenue vs. Customer Experience 🛍️💰

Amazon 's growing reliance on ad revenues has us pondering a critical question: at what cost to customer experience? The e-commerce giant's ad business is booming, but there are concerns that it might compromise the shopping experience users have come to love. Balancing profitability and maintaining customer satisfaction will be key as Amazon navigates its ad expansion. Keep your eyes peeled for how the company handles this tricky tightrope walk! 🤔 [Full read here]

Amazon's DSP: Thriving Post-Cookies 🍪🌍

Amazon's Demand Side Platform (DSP) is rocking the post-cookie world with:

1️⃣ First-party data: 💰 Advertisers target audiences precisely, thanks to Amazon's rich customer data.

2️⃣ Contextual targeting: 👑 Ads placed based on user interests maintain relevance without compromising privacy.

3️⃣ Diverse ad formats: 🎉 Sponsored products, display, and video ads keep things fresh.

4️⃣ Privacy-first approach: 🔐 Amazon's DSP excels as the industry embraces privacy.

Amazon's DSP shows that cookie-less targeting can be a success story. Keep an eye on this retail giant as it continues to reshape the ad landscape! 🚀 [Full read here]

Stats to impress your friends! 😎

• Amazon Business gross sales in Europe grew at a compound annual rate of 25% from 2020 to 2022. 💰
• The new pricing model of Amazon Publisher Services’ Transparent Ad Marketplace, will replace the current $0.01 CPM fee on paid impressions with the 2.5% fee on net revenue delivered to publishers.
• May 1 is International Workers' Day, so congratulations to all of you! 

Thanks for tuning in,

That's all for today's Cookie Bites! Stay tuned for more ad tech news and delicious insights coming your way soon. In the meantime, keep biting those cookies and stay fabulous! 

Have a wonderful weekend, get some rest, and enjoy the time with family and friends my dear CookieBiters! 👨 👩 👦  

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Marcos from Topsort 🚀

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