Unlocking B2B Marketing: Gen Z Insights, LinkedIn Ad Mastery, and Health Tech Knowledge

Is your B2B marketing boring? Gen Z will let you know.

By: Dalton Patterson

We have a diversified mix of generations inside the Clarity Quest team and Supreme Group. Many of our employees saw the launch of Atari, NES, the bag phone, the Nokia brick (throwback to the Snake game, amirite?), iPod, iPhone and more.

That’s only hardware advancement; don’t get us started on the launch of ChaCha, the WWW (World Wide Web), Google and MySpace (PLEASE leave your page song in the comments if you remember it!).

Our health tech marketing agency has been around the block regarding technological and communicative advancements spanning the Boomer, Gen X, Millennial and now Gen Z generations. It got us thinking: what will B2B marketing for Gen Z mean?

Buyers, including Gen Z, are on social media, and 80% of marketers report that LinkedIn Ads are providing the best results. That makes LinkedIn indispensable for B2B marketing to Gen Z.

Find out what gen Z’s digital habits teach us all here.

Be sure to come back and continue reading to find the 10-step workflow for a successful LinkedIn Ads campaign. 👇

10-step LinkedIn Ad campaign workflow for savvy B2B marketers

By: Melanie Hilliard

What’s the best way to complete a complex task requiring multiple stakeholders? Map out each of the steps.

The same process holds true for strategic digital marketing.

Here’s our health tech marketing agency’s ten-step workflow for launching a successful LinkedIn Ad campaign.

1. Goal
2. Budget
3. Target audience
4. Call-to-action (CTA)
5. Content asset
6. Ad type
7. Ad creative
8. Follow-up
9. Metrics
10. Test the ad

With so many moving pieces, it’s easy to overlook something that could negatively impact your campaign’s success.

Using this LinkedIn Ads workflow, you can ensure your campaigns are strategic, targeted and cost-effective—ultimately driving better results and helping you meet your marketing goals.

Drill down into the details of each step in this blog by Melanie.

How to stay unique and out of trouble in the wide world of stock photography

By: Brian Shilling

Stock photography. Love it? Hate it? Need it.

Unless you have the budget and time to do a custom photo shoot for your every content need, you’re going to have to turn to the dreaded stock photography sites at some point.

But I think stock photos get an unfair shake. (Get it? Polaroid pun.)

Read on for 5 ways to spice up your stock photography to either blend in or stand out – including examples. PLUS a bonus tip 😉

Curated for you: our favorite healthcare marketing sources

By: Aaron Ogg

The CQ leadership team prides itself on being voracious consumers of authoritative marketing strategy sources. In such a fast-changing digital landscape, we believe one of our core strengths is our insatiable desire to learn continuously from the best minds across all industries – not just healthcare.

Discover the top marketing resources and get to know the experts at our healthcare marketing agency!

Collectively the team agrees HubSpot marketing resources are where it's at! Continue reading for some other really great recommendations from our team - check out the complete list here.

Did we include your favorites? What should we check out? Drop your suggestions in the comments!

We know our “Swaay” around health tech: Swaay.Health Live recap

By: Dalton Patterson

Fresh eyes, communication, progress, halt, wisdom, seek, failure, connection, persevere, advancement, confusion, pause, restart, revolutionize.

Any combination of the above descriptors can be experienced or overcome during the Swaay.Health Marketing Community Live (previously HITMC) conference.

One time each year, marketers from health tech organizations, agencies, provider facilities, and non-profit entities come together for what can best be described as a marketing family reunion.

Lifelong friendships have been formed through this conference/community, and you can attend and leave knowing that whatever you bring to the table during the conference can be multiplied, and whatever you want to sweep under the table can be discussed and resolved.

The Clarity Quest team in attendance ranged from first-time attendees to founding members of the first HITMC gathering in 2013. We are passionate about how we have seen the community bolster our professional walks and challenge our best practices in all the best ways.

Read more about our experience at this year's conference here!

We're so glad you stuck with us to the end! It's a great moment to explore what our marketing team can offer your organization and we can't wait to connect. Don't hesitate – reach out to us today and let's start your transformative journey!

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