AARP® Media Advertising Network™

Associate Director, Integrated Marketing at @AARP Media Network, @Pamela Millman, shares her top insights with @Advertising Week on how the travel industry is making improvements to encourage adults 50+ to travel more in 2025. “For marketers, this means that the nation’s most economically powerful demographic is likely to be spending significantly on travel and leisure – perhaps more than ever,” Millman says. “Now into the fourth year of post-pandemic recovery, adults over 50 are flocking to the hospitality and destination sectors, as top brands are focusing on easing many of the pain points that have traditionally caused some older adults to reconsider boarding a plane, vacationing abroad, or planning a trip,” she adds. “It’s a group that marketers in these industries, as well as adjacent sectors, have been ignoring at their peril.” Check out the full story 👇  https://lnkd.in/euiTyKVA #Boomers #AARP #printmedia #advertising #magazines #over50adults #print #travel

HAPPY 50th BIRTHDAY, Drew Barrymore! The actor and talk show host recently spoke with AARP The Magazine about staying positive, growing up in front of the cameras, embracing happiness, and finally finding peace as she joins the “cool-kids club” of 50+ Americans.   After her rise to fame with her 1982 breakout role in E.T., Drew continued to feel “worried and stressed” throughout her teen years and adulthood, she told AARP The Magazine. However, now, she revealed her life has improved with aging: “I would have never guessed that I would feel peace. Thank you, 50. Thank you, AARP.” Check out the full story 👇  https://lnkd.in/eKXHjPzw   #Gen X #AARP #Boomers #AARP #printmedia #advertising #magazines #over50adults #print

We are so excited that VP of Marketing Danielle McMurray had the opportunity to speak to some of the top marketers in the country in New York City recently during a luncheon that AARP held with ADWEEK During a dynamic and inspiring discussion about the economic reach of the 50 plus audience, Danielle was able to share with the group all the ways that AARP Media Advertising Network connects with this demographic across multiple channels and touchpoints. “With our audience, shopping online has doubled. They’re using apps. Their use of QR codes has shot from 7% to 65%, which is beneficial to advertisers who want to prove response,” Danielle said. “People are very surprised to learn that the 50-plus market is almost universally online. And they’re doing things they’ve never done before, like streaming television and Venmoing their grandchildren.” Thank you to ADWEEK’s Jenny Rooney, Will Lee and our colleagues Barbara Shipley and Paola Groom for helping make this such a valuable experience. #marketing #AdultsOver50 #advertising #intergenerational

AARP® Media Advertising Network™ Marketing Director, Laurie Levitt, shares her top insights with Advertising Week on how 50+ consumers are a must-win audience for pet marketers. “Today, there are more 50+ pet owners who are showing up in the market for products (food, toys, etc.) and services (veterinary services, grooming, boarding, pet walking, etc.) than ever before,” Levitt says. “If you are a marketer of pet products and services, building and strengthening relationships with these vital 50+ consumers should be top priorities,” she adds. “It’s important to remember that while many adults 50+ have likely owned a pet before, the pet they have now can represent a new chapter in their pet ownership. As a result, they may be more willing to spend or try new brands if it benefits their pet.” Check out the full story 👇  https://lnkd.in/eYTKbj9J #marketing #Boomers #AARP #printmedia #advertising #magazines #over50adults #print #pets

Our VP of Marketing Danielle McMurray took the stage at Adweek’s MediaWeek to tell our story to top media buyers and marketers in New York City!   Sitting down with Adweek’s Chief Brand and Community Officer Jenny Rooney, Danielle discussed the enormous economic power of the 50+ consumer and how AARP Media Advertising Network(AMAN) is offering brands the keys to unlocking their potential.   “What I’m most proud of is the journey that we've had as a Network,” Danielle told the crowd, describing how AMAN has grown from its core properties to “really modernizing our approach to where the Network is today, which is 25 channels that generate 150 million monthly impressions.”    The discussion, titled “The 50+ Economic Powerhouse: How AARP Media Advertising Network Connects Brands to this Lucrative Market” dove into how the Network not only connects advertisers to this massive and financially dominant demographic, but helps them develop the right strategy and creative that will break through.   AMAN knows how and where adults in their 50s, 60s, 70s, and older consume media, Danielle explained. Even more importantly, the Network has earned their trust, and that is perhaps its greatest asset when it comes to driving engagement with them at every life stage.   Congrats to Danielle on a great talk and thank you to Adweek! AARP #MediaWeek #AARP #AMAN #50PlusAdults #Marketing #MediaBuying

@AARP Media Advertising Network's VP of Research & Insights, @Mark Bradbury, shares his top insights with @Advertising Week on how Boomers live today, and why no marketing strategy is complete without this critical consumer demographic. “It used to be that brands wanted to avoid appearing to ‘age’ themselves by using people 50+ in their advertising,” Mark writes. “Now that Boomers have changed what it means to be older, and society is embracing that view, brands have more freedom to ride Boomers’ spending power to increase their bottom lines and build brand image.” Check out the full story 👇  https://lnkd.in/erMjzwfS #marketing #Boomers #AARP #printmedia #advertising #magazines #over50adults #print

@AARP Media Advertising Network's VP of Marketing @Danielle McMurray shares her top 5️⃣ career strategies for marketers with @Kage Spatz at @Authority Magazine. Danielle offers entrepreneurs and marketers an inside look at the moves and mindsets that powered 🚀 her own success over her 25+ year career. “Those that feel challenged in their jobs tend to thrive the most,” says Danielle. “Burnout comes from monotony.” Check out the full story 👇  https://lnkd.in/gM6EWCmr #marketing #AARP #printmedia #advertising #magazines #over50adults #print

📰 ⭐ “AARP's print publications have long been outliers in print readership,” says Susan Severance, Senior Director, Advertising Sales at @AARP Media Advertising Network in her Q&A with the @AllianceofAuditedMedia, “with a reach that rivals television in their ability to inform, educate and drive sales among millions of potential customers.” Check out the full piece to discover the power of data to communicate brand value and why advertising is still an excellent industry to work in: 👇 [LINK] https://lnkd.in/eTAKZdYK #marketing #AARP #printmedia #advertising #magazines #over50adults #print

📰 ⭐ “Print consumption among U.S. adults was up in 2023 and is likely to continue its ascent in 2024,” writes Susan Severance, Senior Director, Advertising Sales at @AARP Media Advertising Network in her guest column for @MediaMakersMeet, “especially as publishers prove adept at evolving their offerings to meet the needs, interests and behaviors of consumers who, despite leading digitally-first lives, clearly value print media.” Check out the full piece to discover 3 surprising print trends that are thriving in today’s digital world – with more than 191 million U.S. adults in agreement. 👇 [LINK] https://lnkd.in/gSsxPwyi #marketing #AARP #printmedia #advertising #magazines #over50adults #print