CAA Digital Media

Chris W. and Andrew Raymond Graham have not only been at the center of the Creator Economy for the last decade but have been the leading practioners shaping, molding and building it…day by day and brick by brick. This is just one of the incredible things our Nashville team will be announcing soon. I won’t bore everyone with my usual “YT Trend” and “Creator Product” speeches as this is the norm now and will continue to be for years to come. Congrats to them and Cody!! https://lnkd.in/gC5HkZmp

We are thrilled to announce the launch of Celebrity Substitute, a new digital-first series executive produced by our EGOT-winning clients Benj Pasek and Justin Paul, alongside Julian Shapiro-Barnum, host and creator of Recess Therapy. The series kicks off with Florence Pugh and Andrew Garfield as "substitute teachers," with upcoming episodes featuring guests like Cynthia Erivo and Lisa. Backed by Amazon as the official sponsor, the season premieres on YouTube tomorrow, with exclusive behind-the-scenes content and clips on TikTok and Instagram.   This launch underscores a consistent trend we are seeing from traditional entertainers who are leveraging YouTube and digital channels to retain IP ownership, maintain creative control, and build a dedicated fanbase. By tapping into these platforms and strategically partnering with brands, talent and creators can expand their reach and turn innovative projects into lasting franchises, creating new connections with engaged audiences.

We’re thrilled to welcome powerhouse Quenlin Blackwell as a CAA client! Quenlin is a dynamic force in lifestyle, fashion, comedic content, and pop culture, who is redefining what it means to be an influencer today. CAA will work alongside Quenlin’s unique voice by boosting opportunities across media, strategic brand partnerships, and new ventures. From starring in Charli XCX’s “360” music video to her upcoming role in HBO’s “Shiva Baby,” Quenlin exemplifies the new generation of digital-native talent who are reshaping the entertainment landscape. We look forward to supporting Quenlin on her journey and collaborating on projects that showcase her creativity, talent, and influence in fresh and impactful ways.

Our team was out in full force at TwitchCon 2024, not only supporting clients on-site but also engaging in strategic business meetings to explore new opportunities in the creator economy. A key focus for us this year was exploring the future of gaming, and how creators, platforms, and brands are shaping this rapidly evolving space.   CAA Digital Media hosted a party in partnership with Sony Honda Mobility, showcasing their innovative EV prototype, Afeela, which reflects the growing intersection of entertainment, mobility tech, and gaming. The Afeela’s immersive entertainment system—designed for gaming and films on the go—offers new ways for content creators and fans to interact, signaling what the future of in-car entertainment could look like. We see this as just one of many exciting developments in the gaming space, where content consumption and platform integration continue to evolve.   We were also thrilled to celebrate client LilyPichu and Team Nephew’s victory in the Twitch Rivals “Sajam Street Fighter Slam Grand Finals,” highlighting the continued rise of esports and competitive gaming, which remains a powerful driver of community and engagement in the creator economy.

We're excited to welcome Larray (Larri Merritt) as a CAA client. With 27 million TikTok followers, 10 million YouTube subscribers, and more than 1.2 billion views, Larray is a leading voice in the Gen Z and Gen Alpha communities. CAA will focus on expanding his creative reach through podcasting, touring, launching his clothing line “Girlies,” and driving new brand partnerships. We look forward to helping him build on his established success across digital platforms and beyond.

Brands and CMOs please take notice. These incredibly scaled YT channels are where your media investment and integration dollars need to go. The possibilities and ROI are massive and allow for a deeper level of partnership vs Cable and Streamers. Huge congrats to Sean and Dhar! Another massive move in the creator economy with Dhar bringing in a polished media veteran in Sean who understands where the puck is moving. Here we go!! https://lnkd.in/g9st8hRN

We are proud to share that our client, Alan Chikin Chow, was recognized as one of Rolling Stone's 25 Most Influential Creators of 2024. With more than 90 million followers across his social media platforms, Alan is setting new standards in family-friendly entertainment. His ability to engage a global audience demonstrates the power of consistent, creative storytelling in today’s media landscape. We’re excited to support Alan as he continues to expand his influence across platforms.

We are thrilled to announce that Nadia Caterina Munno, also known as The Pasta Queen, will premiere her highly anticipated culinary travel series on Prime Video on October 24. This series, produced by Reese Witherspoon’s Hello Sunshine, will bring her authentic Italian cooking and storytelling to audiences in more than 240 countries. Following this, she'll embark on a nationwide book tour for The Art of Italian Cooking, the sequel to her New York Times bestseller.

We are thrilled to announce that Arlette Amuli and Bolia Matundu, the creative minds behind the viral YouTube dating show POP THE BALLOON OR FIND LOVE, are now clients. With over 50 million views, their innovative approach to interactive dating shows is tapping into the exploding trend of unscripted, audience-engaging formats on YouTube. Arlette's spin-off series, CATCH UP, has further captured over 11 million views across social platforms, demonstrating the growing appetite for authentic, conversational content. As pioneers in the digital dating space, Arlette and Bolia are now set to expand their brand, leveraging their owned assets and extensive content library to explore new opportunities in television, podcasts, and strategic brand partnerships, bringing their unique vision to even wider audiences.

Excited to see our colleagues Chris W. and Andrew Raymond Graham leading the way in shaping the next generation of media and entertainment professionals through their "Intro to the Creator Economy" course at Belmont University. As the $250 billion creator economy continues to transform how we consume content and engage with brands, this program equips students with the insights and skills needed to thrive in this evolving landscape. Proud to see them pioneering such impactful education!