Roku Advertising’s Post

How did we stream in 2024? 👀 Dive into Roku’s year-end insights for top searches, sports trends, and more from our 85.5M active accounts. 💡 Discover what’s next for streaming in our 2025 predictions report: https://lnkd.in/e2-zTftY #Streaming #Advertising #TV

Following its Big Game spot, E.L.F. BEAUTY scored a touchdown with a campaign extension on Roku, leading to a 37% increase in message awareness. Learn how: https://lnkd.in/gtuuQhur #Streaming #Advertising #CTV #TV

For streaming marketers, subscriber growth at any cost is out and profitable growth is in. Read our insights to learn how annual plans, bundles and other strategies can drive sustained loyalty: https://lnkd.in/er4eTR59 #Streaming #Advertising #TV

Although people are looking for healthier alternatives to soda, 54% of people 18 and older purchased soft drinks in the past 12 months. Soda drinkers spend 33% of their TV time streaming and 32% watching cable. Find these and other interesting facts in Nielsen's 2025 On-Target Report! https://bit.ly/3NFZyVL Gracenote #advertising #advancedaudiences #qualitative #marketing #tv #ctv #ott #streaming #streamingmedia

The holiday shopping and streaming seasons are getting longer each year, which means marketers need to prepare early. Read our 2024 holiday insights: https://lnkd.in/ekAk_f2E #Streaming #Advertising #Holidays #HolidaySeason

I recently unpacked the trends in how Aussies are viewing sport with B&T on our recent “The Fan Engagement Playbook” research revealed that TV remains the most popular method for Australians to consume their sport, with 68% watching sports on broadcast or cable TV. https://lnkd.in/grpt3yVj #fanengagement #customerexperience #designstrategy #innovation #humanexperience #customerresearch #sportsmarketing #CX #video #streaming #livestreaming

Exciting news! 🎉 The Roku Channel just reached a new milestone in Nielsen's latest report, capturing 2.0% of ALL TV time – nearly 5% of all streaming time. 📈📈 Read the full report: https://lnkd.in/dQ3kNZTm #Streaming #Advertising #TV

Accessing Roku inventory programmatically was key to GPS IMPACT’s ability to scale on CTV and keep CPMs below what any managed service provider was offering this cycle. The overall growth in CTV watch time as well as our relationships with top SSPs allowed us to secure the maximum amount of politically accepted inventory. Overall CTV delivery notes: ❌ not content based ex. “anime to reach dems” 🎯 limited to registered voters only or an important subset of voters 📈 over 233 million CTV impressions 📉 sub-$40 CPMs all the way through the end of week one

This is a fact worth considering for advertisers: 10.6% of total US watch time on a TV screen is dedicated to YouTube, as reported by Nielsen. Understanding this statistic can be useful when making decisions about media buying. #advertising #streaming #media

Why is FAST booming? Why should marketers pay attention? (And what does it stand for again?) Just asking for a friend... 📺🤔 Get the scoop below with Danielle DeLauro, Executive Vice President at VAB. #FAST #FASTChannels #Streaming #TVAdvertising