Viant Technology's genAI-powered tool is trained on historical campaigns, sorting through to quickly distill 98 trillion possible combinations. It plans to add external and third-party data as well. Read the full story for more.
Independent ad tech company and DSP Viant Technology recently introduced ViantAI, a genAI-powered tool that aims to simplify complexity of programmatic campaign planning and execution by creating data-driven media plans in minutes with a few simple prompts. Needham & Company analyst Laura Martin, CFA, CMT says this could expand the company’s total addressable market to a large pool of smaller advertisers and brands looking for self-serve capabilities, categorizing the opportunity as “huge, huge.” Read more, including from my discussion and demo with Viant CMO Jon Schulz, in my latest on StreamTV Insider. #AdTech #programmatic #genAI #CTV