The Manufacturing Marketing Show

All it takes to create a memorable brand is being intentional. You can choose to blend in with the rest of your industry. Or you can choose to subvert expectations and stand out from the rest. It really can be as simple as a color change. As long as it's done for the right reasons. Thank you again to Sarah Scudder for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02p_NVv0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow 🧡 Selim Maalouf & Chris Carolan so you never miss any future episodes

Episode 05: Transforming Manufacturing with Marketing and Technology. Thank you Sarah Scudder for being a guest on the show. 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow 🧡 Selim Maalouf & Chris Carolan so you never miss any future episodes

The credibility of your marketing team with your technical organization might be the element that makes or breaks your content marketing efforts. Marketers can only learn so fast about the industry, while also keeping tabs on the aspects of marketing that they are responsible for. And it doesn't help that technical teams use this opportunity to dismiss the marketing team instead of investing the time and effort to close that gap and benefit in the long run. But this challenge shouldn't be the reason your content marketing fails. Use fractional expertise to bridge the gap. Keep pushing content that resonates, while building industry authority. Check out the Full episode - https://hubs.ly/Q02lHBzS0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

If you're considering handing your technical content over to a content farm, then content marketing might not be the right initiative for you. It's not just about repurposing; it's about understanding the depth and purpose behind each piece. Generic doesn't cut it. Specific, targeted repurposing by those who grasp your content's core is crucial. But if producing your content with the help of seasoned technical content writers is not currently in your budget, options like content audits or training your team can transform your approach without diluting your message. Remember, the goal isn't just more content—it's about meaningful transformation. Thank you again to Adam Kimmel for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02lHp500 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

Solo marketers in 100-person companies is not the exception in the Industrial and Manufacturing. It's a painful rule. Often, that solo marketer is not familiar with the industry and is required to drink from a firehose. Having someone on their side that can speak "Fluent Engineer" can make such an impact on their day-to-day. Thank you again to Adam Kimmel for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02lGzzl0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

SMEs and marketers need to be in the same room, not passing notes in the proverbial hallway. SMEs have the knowledge. Marketers have the audience insight. Let the SME talk, and have the marketer listen. Then together, they will craft a message that hits home. No fluff, just the hard-hitting truths and insights that matter to your audience. Pro tip: Let marketers talk to customers directly. You'll get the most complete picture of what your VoC looks like. Thank you again to Adam Kimmel for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02lwtzj0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

Think your technical sheets are enough? Think again. It's not just what you say; it's how and where you say it. Your cornerstone content should be more than facts and figures—it should be a manifesto. A declaration of your unique perspective on the issues your customers face, articulated in their language, on their turf. Place this gold mine in the wrong spot, however, and it's as good as invisible. Without understanding your POV, decision-makers can't grasp the real value you offer. Without that, your technical specs are just another document. Thank you again to Adam Kimmel for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02lwtyW0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

Episode 04: The Art of Technical Content Marketing in the Industrial Space Thank you to Adam Kimmel for being a guest on the show. 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

Industrial and Manufacturing companies tend to focus on tech specs and datasheets. But here's the kicker: They're missing the mark on truly connecting with their audience. While everyone can list features and specs, not everyone can show the real impact of their product. It's like handing someone a map without telling them where the treasure is buried. Without demonstrating the transformation your product brings to the customer's world, you're just another name in a sea of competitors, lost amidst price wars and brand recognition battles. Thank you again Adam Kimmel for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02lwcm30 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

It's very easy to ask leading questions when doing customer interviews. The most valuable insights from Voice of Customer research comes from open questions. "When you went through the decision process to hire, what was going through your mind?" Give your customers the opportunity to share their thoughts, you might be surprised with what they are willing to share unprompted. Thank you again Dave Loomis for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02ldRjQ0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes