TLGG USA

🚀 Excited to share TLGG USA's journey with GRIDRACK™, a revolutionary system for accessories in vehicles that was unveiled a few weeks ago at NTEA Work Truck Week. Our work with GRIDRACK was executed in three phases: product validation, go-to-market strategy development, and deployment, and was led by our Go-To Market Team, Alana Stein & Paige Lane.   🛠 Phase 1: Market Fit Validation Our journey began by addressing the chaos of truck bed usage. By engaging directly with the truck community via social, implementing learnings from analytics, and gauging consumer interest in accessory partnerships, we transformed feedback into a tangible proof of concept. Our rigorous validation process earned impressive engagement metrics, with 379 conversions signaling a strong market demand for the innovative GRIDRACK ecosystem.   🧩 Phase 2: Foundational GTM Strategy Our focus shifted to constructing the strategic pillars of a go-to-market strategy. We synthesized insights on customer journeys and digital ecosystems, crafting a narrative that resonated across platforms. To help bring this to life, we developed a distinct creative direction and generated all necessary creative assets for physical and digital channels. From here, we created two bespoke e-commerce website versions with seamless UX/UI, one for pre-orders and product discovery, and one for live sales.   🚚 Phase 3: GTM Strategy Deployment In the final leg, we brought GRIDRACK's vision to life with a comprehensive activation of our go-to-market plan which was fine tuned in a 2-day strategic vision workshop. Through a blend of five simultaneous workstreams, PR, social media, influencer outreach, and website, we prepared GRIDRACK to launch at a tradeshow.   TLGG USA is proud to have steered GRIDRACK from concept to market entry. Check out their website www.GRIDRACK.com or the "How GRIDRACK Works" video below to learn more🌟 Last but not least, shoutout to the incredible internal GRIDRACK Team: Amit Bakshi, Eric Levine, Emily Austin, Brian Goldenberg, Rachel W., Zen Wohlers  #GRIDRACK #Innovation #Strategy #GTM #NewProductLaunch   Link: https://lnkd.in/gdhag-xs

In an era where digital transformation is not just a buzzword but a necessity, bridging the knowledge gap between industries has become crucial 🚀🧠 How can one client leverage the successful strategies of another from a completely different industry to foster innovation and efficiency? This question was discussed in a recent episode of Bill Cushard's podcast, Rebel Intrapreneur, featuring Katrin Zimmermann (she / her), CEO of TLGG USA. Katrin explained the importance of cross-pollinating ideas across sectors in order to engineer cutting-edge solutions and push the boundaries of what's possible in business today. 🌐💡 Listen to the podcast on Spotify, Apple, Google, or here to learn more: https://lnkd.in/eUsDVxzR #DigitalTransformation #Innovation #CrossIndustryLearning #BusinessStrategy

Today, our mobility experts are looking into how luxury OEMs are tapping into the new e-commerce tools and technologies to redefine what luxury means in the digital age. Most luxury OEMs have already made some moves with new technologies such as NFTs and augmented reality, but a full luxurious digital experience is yet to be defined.  Moving forward, as the luxury market continues looking for enhanced, digitally-savvy driving experiences, luxury OEMs need to actively invest into new technologies and elevate their customer experience, from brand discovery and e-commerce, to physical driving, and community building. Luxury OEMs need to engage and retain younger audiences and new markets. However, they may be lacking the focus needed to foster new tech and digital capabilities. Therefore, they can consider leveraging #ConnectedIntelligence (introduced in our article last month) to maximize the impact of their strategy and application of new e-commerce tolls and technologies. C/o: Stella May Lochner, Mobility Unit Lead & Capucine C., Senior Consultant #ConnectedIntelligence #AutomotiveCommerce #NewAutomotiveEconomy #AutomotiveLuxury #AutomotiveMarketing #AutomotiveSoftware #AutomotiveBranding

Today, our mobility experts are zooming in on the different strategies #OEMs are deploying to maximize new 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐟𝐫𝐨𝐦 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐚𝐝𝐝𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬. 🚗🔍 All OEMs have already made clear strategic moves to maximize revenue from software-powered added services, each capitalizing on their differentiated market positioning and opportunities. As the market for enhanced driving experience becomes more and more competitive, all OEMs wanting to protect their market share and grow their revenue need to keep actively investing to elevate their offerings and develop their competitive advantage. Traditional market players - lacking in tech and e-commerce capabilities – may want to leverage a #ConnectedIntelligence (introduced in our article last week) to ensure maximum ROI of software solutions and connected services. C/o: Stella May Lochner, Mobility Unit Lead & Capucine C., Senior Consultant #ConnectedIntelligence #ConnectedProductCommerce #AutomotiveCommerce #NewAutomotiveEconomy #AutomotiveCRM #AutomotiveMarketing #AutomotiveServices #AutomotiveSoftware #SoftwareAddedServices

What are the 2nd order and 3rd order effects of #AI on Businesses, People, and Enviornments? Katrin Zimmermann (she / her), CEO of TLGG USA Consulting and AI Innovation Leader shared in a glowing guest lecture to our AI Design class Pratt Institute the systemic thinking of the future and the need to extending the innovation horizons. Thank you, Katrin. We are all inspired and we could see the impact of your lecture on the students thinking immediately in their homework assignments. We looking forward to welcome you back in the Summer Semster (hint hint) 💛 #leadership #transformation #artificialintelligence #aidesign #computationaldesign #creativeai #aieducation #aitrainig

Step into the future with #VoiceCommerce 💡🗣️ Our newest insights reveal how integrating Voice and AI technologies is revolutionizing the shopping experience and setting new standards in customer engagement. With industry giants like Amazon Alexa, Walmart, and Microsoft leading the way, discover the transformative power of voice technology in enhancing customer journeys and personalizing interactions at scale. Learn key strategies for your business to stay ahead in the rapidly evolving digital commerce landscape, from optimizing customer experiences to navigating the complexities of brand visibility in a voice-first world. Ready to innovate? Let the TLGG USA Go-To-Market Team guide your journey to digital excellence. C/o: TLGG Go-To-Market Team (Nikolaj Junker Madsen, Alana Stein, and Paige Lane) #DigitalTransformation #CustomerExperience #Innovation

🌐🚀 In his latest exploration, Leo Becker, Senior Consultant at TLGG Consulting, dives into the shift towards digital abundance which is signaling a paradigm change for producers, consumers, and businesses alike. The plummeting cost of producing the initial unit of digital goods, due to advancements in AI and other technologies, is transforming economic models and value chains. Check out the article below for more on the economics of digital abundance! #DigitalTransformation #BusinessInnovation #FutureEconomy https://lnkd.in/g_CVQi8X

Discover the power of #VoiceCommerce, where AI not only streamlines shopping but also transforms customer engagement and data strategy 🌐🔊 In our latest piece, we explore how this technology is not just shaping consumer behavior but revolutionizing it, with examples like the Amazon Alexa leading the charge. Stay ahead of the curve with insights on how to seamlessly integrate this digital evolution into your business strategy. C/o: TLGG USA Go-To-Market Team (Nikolaj Junker Madsen, Alana Stein, Paige Lane) #VoiceCommerce #Innovation #CustomerExperience

Together with our clients and our amazing colleagues at Omnicom Precision Marketing Group, we are embarking on a journey through the evolving landscape of #AutomotiveCommerce. Discover how #ConnectedIntelligence is revolutionizing the industry, transforming every vehicle into a hub of seamless innovation and opportunity. It’s more than technology; it’s a roadmap to future-proof monetization strategies for #OEMs. 💡🚗

🎙️ Dom Heinrich, TLGG USA's Executive AI Design Director, recently joined the Product Agility Podcast and was geeking out with Ben Maynard on the Human-AI Relationship and new innovation methods inspired by computational design. 💡𝐁𝐞𝐲𝐨𝐧𝐝 𝐀𝐈: How we can combine human creativity with AI knowledge to solve complex challenges. 🌐 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐒𝐢𝐥𝐨𝐬: AI-facilitated collaboration? Sound like a dystopian future? 🗣️ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐕𝐨𝐢𝐜𝐞𝐬: How to utilize AI to include and amplify diverse voices in decision-making. Links to Listen: 🍏 Apple: https://lnkd.in/dJgPffsn 🎧 Spotify: https://lnkd.in/d5YQHh-y #AI #CreativePartnership #Leadership