Blog: Consumer behaviour

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How the DNA of a hit changed in the last five years

Cover image for How the DNA of a hit changed in the last five years

Olivia Jones

14 Mar 2025

Cultural trends

Music streaming

Key insights from this blog: The second installment of MIDiA's "DNA of a hit" blog series looks at how the hits on Billboard's Top 10 chart have changed in the last five years Key MIDiA data highlights...

min read

Social came for music streaming’s lunch – now is the time for streaming to bite back

Cover image for Social came for music streaming’s lunch – now is the time for streaming to bite back

Tatiana Cirisano

27 Feb 2025

Audience Insight

In the battle of music streaming versus social, the major (at least Western) music streaming services have never fully committed to implementing social features. Spotify has come the closest: an early...

min read

Can the smart TV become a canvas for content creation?

Cover image for Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

min read

The unflattening of music

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Mark Mulligan

30 Jan 2025

Cultural trends

[This post builds on two other recent MIDiA posts: Background music and What got you here ] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the...

min read

Background music is a short-term win for DSPs – but it could be a long-term problem

Cover image for Background music is a short-term win for DSPs – but it could be a long-term problem

Olivia Jones

23 Jan 2025

Business Strategy

Note: Following the publication of this piece, Spotify released a statement regarding Pelly's article, which is reproduced in full at the bottom of this page. In this month’s issue of Harper’s Magazine...

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Two future paths for the vinyl revival

Cover image for Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this...

min read

Welcome to the post-feature world

Cover image for Welcome to the post-feature world

Tatiana Cirisano

26 Sep 2024

artist services

music distribution

During the first two decades of the 21st century, companies in most industries competed on features and user interface. Snapchat was once the only social app with Stories, and the iPhone used to sit alongside...

min read

TikTok’s music master plan is coming into focus

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Tatiana Cirisano

20 Jun 2024

music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only...

min read

Did Charli XCX go mainstream, or did the mainstream just go niche?

Cover image for Did Charli XCX go mainstream, or did the mainstream just go niche?

Tatiana Cirisano

13 Jun 2024

fragmented fandom

Consumer behaviour

“ I’m famous, but not quite ,” Charli XCX sings on ‘I might say something stupid’, a moment of honest insecurity amidst the brash club anthems that make up her new album Brat . It is a familiar...

min read

The cultural pendulum swing is coming back around

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Tatiana Cirisano

11 Apr 2024

Music streaming

Across culture, there is an eerie sense of things coming full circle. After spending the past decade building an industry around ad-free streaming TV, Netflix has ads and feels increasingly like cable...

min read

Artist subscriptions and the myth of a silver bullet

Cover image for Artist subscriptions and the myth of a silver bullet

Tatiana Cirisano

28 Mar 2024

artist subscriptions

monetizing fandom

Artist subscriptions are back in the music industry discourse and the takes are piping hot. James Blake lit up X with his announcement of subscription platform Vault, Warner Music Group is building its...

min read

The crumbling of music media is a disaster for the music industry

Cover image for The crumbling of music media is a disaster for the music industry

Tatiana Cirisano

22 Jan 2024

music journalism

As a former music journalist, I can say that layoffs are somewhat to be expected when you work in media. Nobody gets into this industry looking for stability. But the past 12 months have felt especially...

min read

Why the Stanley tumbler may be half full

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Tatiana Cirisano

16 Jan 2024

If you were not familiar with the Stanley cup a month ago, you likely are now. Over the holiday season, the 40-ounce tumbler rocketed from being a relatively niche item favourited by moms to the Gen Z...

min read

Like Netflix, music needs a ‘second screen’ strategy

Cover image for Like Netflix, music needs a ‘second screen’ strategy

Tatiana Cirisano

4 Jan 2024

Music streaming

The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening...

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Despite its hyper-futurism, 2023 was a return to the past

Cover image for Despite its hyper-futurism, 2023 was a return to the past

Tatiana Cirisano

21 Dec 2023

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the...

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Cover image for Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Tatiana Cirisano

4 Dec 2023

Music streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready...

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What music could gain from social platform subscriptions

Cover image for What music could gain from social platform subscriptions

Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

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How live music will change in the next decade

Cover image for How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

min read

Right place, right time: Taylor Swift's track to the first $1 billion tour

Cover image for Right place, right time: Taylor Swift's track to the first $1 billion tour

Tatiana Cirisano

29 Jun 2023

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

min read

Who tomorrow's music business is being built for

Cover image for Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

min read

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