Blog: YouTube - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

MIDiA’s UK video consumer deep dive Q2 2020 report

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Tim Mulligan

20 Aug 2020

Streaming video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19....

min read

We are at a turning point for social music

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Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following...

min read

Reach for the win: BT Sport to air UEFA Champions League final on YouTube

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Alistair Taylor

23 Jul 2020

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos...

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FuboTV adds key sporting rights to portfolio following Disney deal

Cover image for FuboTV adds key sporting rights to portfolio following Disney deal

Alistair Taylor

2 Jul 2020

Sporting rights

FuboTV, the US over-the-top (OTT) internet-delivered TV service launched back in January 2015 as a soccer-centric proposition. In that time it has established itself as a niche distributor of live streams...

min read

Ninja’s next move crucial, as Apple Rejects Facebook Gaming App

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Karol Severin

24 Jun 2020

games streaming

For the lack of better word, times are about get crazy for the mid-to-top tier end of games streamers and creators as the content wars heat up, so here are some observations and hopefully some useful pro...

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The Future of Live

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Mark Mulligan

20 May 2020

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast...

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YouTube Ad Revenue Continues To Grow But For How Much Longer?

Cover image for YouTube Ad Revenue Continues To Grow But For How Much Longer?

Tim Mulligan

30 Apr 2020

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google...

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Watch Out, Twitch, YouTube and Apple Arcade: Facebook Gaming Is Coming For Your Market Share

Cover image for Watch Out, Twitch, YouTube and Apple Arcade: Facebook Gaming Is Coming For Your Market Share

Karol Severin

21 Apr 2020

facebook games app

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as...

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YouTube and the Fan Monetisation Model

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Hanna Kahlert

21 Jan 2020

fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated...

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Just What Is a Podcast, Anyway?

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Mark Mulligan

17 Jan 2020

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think...

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Ellie Goulding and Billie Eilish Are Streaming’s New Normal

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Mark Mulligan

3 Jan 2020

Christmas number one

Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles,...

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Take Five (the big five stories and data you need to know) November 25th 2019

Cover image for Take Five (the big five stories and data you need to know) November 25th 2019

Mark Mulligan

25 Nov 2019

Colin Kaepernick

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4...

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Cover image for BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

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NFL Adding Music to Its Playbook

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Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

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The NFL and Pizza Hut: Future-Proofing with E-Sports

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Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

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Three Things You Need to Know About ASMR Videos

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Amanda Stears

24 Sep 2019

What is ASMR? ASMR stands for autonomous sensory meridian response, a sensory phenomenon that is increasingly known to induce relaxation and counteract anxiety. ASMR is known to induce a tingling sensation...

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NFL Tackles Gen Z through Social Media Platforms

Amanda Stears

17 Sep 2019

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the...

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YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...

min read

Demographic cliff: Is gaming sports’ biggest problem?

Cover image for Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

daily active usage

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content...

min read

BBC iPlayer to Lead Catch-up TV

Amanda Stears

7 Aug 2019

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able...

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