Blog: YouTube - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why is YouTube Red Struggling To Add Subscribers?

Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service...

min read

The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

min read

The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

Music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

min read

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually...

min read

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Cover image for Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

min read

How Well Is YouTube Red Really Doing?

Tim Mulligan

1 Jun 2016

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional...

min read

YouTube’s New Instant Messaging Feature

Karol Severin

16 May 2016

consumer behavior

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is...

min read

The YouTube Evolution

Cover image for The YouTube Evolution

Tim Mulligan

5 May 2016

Native Content Creators

AsYouTube movesinto its second decade, the world’s largest video sharing site is undergoing significant changes. From the launch of YouTube Red, it’s paid ad-free subscription service complete with...

min read

Chart Of The Week: Facebook Video

Cover image for Chart Of The Week: Facebook Video

Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent....

min read

Why YouTube Is Getting Into Live Streaming

Tim Mulligan

24 Mar 2016

Yesterday the news broke on VentureBeat that YouTube has been secretly building a new app for live streaming video. This places the world’s largest video platform into direct competition with Facebook...

min read

Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Cover image for Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Mark Mulligan

7 Mar 2016

Chart Of The Week

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

min read

Quick Take: BBC Music App

Mark Mulligan

1 Mar 2016

The BBC has launched a music app called, well, BBC Music . Available only in the UK, this native music app is one step on a well considered path for the BBC as it tries to carve out a role for itself in...

min read

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...

min read

Vevo Must Break The Mould When It Goes Premium

Mark Mulligan

18 Feb 2016

Vevo has long been in search of an identity. In fact you could make an argument that it has had an identity crisis since its inception as a music industry appendage/Trojan Horse superimposed on YouTube...

min read

Quick Take: YouTube Acquires BandPage

Mark Mulligan

12 Feb 2016

Direct to fan platform BandPage today announced that it is being acquired by YouTube. BandPage already integrates with a number of streaming services to sell merchandise, tickets and more for artists directly...

min read

Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Native Content Creators

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t...

min read

YouTube Just Broke The Chart’s Back

Cover image for YouTube Just Broke The Chart’s Back

Mark Mulligan

3 Feb 2016

Or rather the music industry just broke the chart’s back with YouTube, although it doesn’t realise it yet. And here’s why… It is normal when switching between old and new worlds to use equivalents,...

min read

MIDiA Chart Of The Week: YouTube Subscribers

Cover image for MIDiA Chart Of The Week: YouTube Subscribers

Mark Mulligan

18 Jan 2016

Chart Of The Week

Video is eating the world and as it does so YouTube’s role is evolving in a subtle but crucial way. YouTube used to be the undisputed home of short form video but that role is now challenged by Facebook...

min read

Why P2P Is Still The Big Deal For TV That It Used To Be For Music

Cover image for Why P2P Is Still The Big Deal For TV That It Used To Be For Music

Mark Mulligan

6 Jan 2016

Piracy tracking website Torrent Freak released the chart of the 10 most downloaded TV shows on BitTorrent in 2015 . There are few surprises. The most successful TVs shows are also the most pirated TV shows....

min read

Quick Take: Vevo Buys ShowYou But Will It Seize The Opportunity?

Mark Mulligan

8 Dec 2015

Music streaming

Vevo has acquired video curation/discovery platform ShowYou . There’s a lot of talk about how this could preface a move into subscriptions for Vevo, given that ShowYou launched subscription functionality...

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