Blog: YouTube - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How X can become a leading social video player by fuelling controversy over creativity

Cover image for How X can become a leading social video player by fuelling controversy over creativity

Ben Woods

17 Jan 2024

Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr...

min read

Ghost podcasts are haunting your social feed — what to know about the new ad format

Cover image for Ghost podcasts are haunting your social feed — what to know about the new ad format

Rutger Rosenborg

17 Jan 2024

We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather...

min read

Here is how livestreaming can pay its way in 2024 – and creators will not like it

Cover image for Here is how livestreaming can pay its way in 2024 – and creators will not like it

Ben Woods

11 Jan 2024

Creator economy

Twitch has become the latest company to provide a sobering outlook for the creator economy. On Wednesday (January 11th, 2024)chief executive Dan Clancy confirmed press rumours that Twitch would be cutting...

min read

Smart TV operators are gamifying engagement – here is how they can dial it up a notch

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Ben Woods

4 Jan 2024

Tracking Father Christmas’ journey on a smartphone app is a festive tradition of the modern era. Much like leaving a carrot out for Rudolf, many families are now logging on come Christmas Eve to keep...

min read

Like Netflix, music needs a ‘second screen’ strategy

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Tatiana Cirisano

4 Jan 2024

Music streaming

The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening...

min read

Will 2024 be the year of podcast unbundling?

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Rutger Rosenborg

21 Dec 2023

spotify podcasts

Before Spotify, YouTube, and Netflix disrupted music and video, bundled consumption helped drive profitability. From albums to TV networks, consumer preferences were largely dictated by the bundle, allowing...

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Who will be the winners in video as the walled gardens of entertainment recede?

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Ben Woods

21 Dec 2023

Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling...

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Features versus fandom: Why TikTok is trying to become more like YouTube

Cover image for Features versus fandom: Why TikTok is trying to become more like YouTube

Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy...

min read

Can ReelShort succeed with short-form video entertainment where Quibi failed?

Cover image for Can ReelShort succeed with short-form video entertainment where Quibi failed?

Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt...

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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Cover image for Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For...

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Identity and culture have killed genre in a scenes-driven industry

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Kriss Thakrar

31 Oct 2023

This year has seen a renaissance for jazz in popular culture, with artists like Laufey, DOMi and JD Beck, and Ezra Collective succeeding on commercial and critical levels. However, their successes also...

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Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

Cover image for Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

Ben Woods

26 Oct 2023

Twitch’s annual showcase in Las Vegas was the moment new chief executive Dan Clancy put his stamp on the business. What surprised many – and delighted creators – was his decision to significantly...

min read

How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

Cover image for How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

Ben Woods

16 Oct 2023

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production...

min read

How AI can empower creators by cutting through content saturation

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Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

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Goodbye Google Podcasts: What’s next for YouTube Music?

Cover image for Goodbye Google Podcasts: What’s next for YouTube Music?

Annie Langston

5 Oct 2023

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy...

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Cannibalisation is inevitable for YouTube as the attention economy bites

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Ben Woods

13 Sep 2023

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

min read

BlackPink, superfans and the video game threat to social video and streaming TV

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Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

min read

Up close and personal: when the algorithm goes too far

Cover image for Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

min read

We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Cover image for We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Annie Langston

12 Jul 2023

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio...

min read

How Meghan’s Spotify departure signifies the platform’s strategic shift

Cover image for How Meghan’s Spotify departure signifies the platform’s strategic shift

Annie Langston

21 Jun 2023

In late 2020, Prince Harry and Meghan Markle ’s Archewell Studios signed a multi-year exclusive podcast deal with Spotify, reportedly worth over $20 million. Now, after one season of Markle’s podcast...

min read

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