The Apple Inc. (NASDAQ:AAPL) Vision Pro headset is reportedly facing challenges in attracting fresh content, with a lack of a "killer app" to justify its $3,500 price tag.
What Happened: According to the report, the Vision Pro has over 2,000 apps available five months after its U.S. debut, a stark contrast to the 20,000 iPad apps and 10,000 iPhone apps available within a similar timeframe after their respective launches, the Financial Times reported on Thursday.
Market tracker Omdia's analyst, George Jijiashvili, noted that the Vision Pro's launch has been slower than anticipated due to developers dedicating their resources to platforms with billions of users.
While the Vision Pro's high price has allowed Apple to capture more than 50% of the total VR headset market by dollar value, IDC analyst Francisco Jeronimo emphasized that the device's success will ultimately depend on the available content.
Wamsi Mohan, equity analyst at Bank of America, said the Vision Pro has "just not quite hit the imagination of the consumer."
Notably, nearly 300 of the top iPhone developers, including Google, Meta, Tencent, Amazon, and Netflix, have not yet brought any of their software or services to Apple's latest device.
Why It Matters: The Vision Pro's struggle to attract fresh content and justify its high price tag has been a recurring theme. As reported in June 2024, Apple was struggling to develop a cheaper version of the headset due to a lack of mainstream appeal. In July, the company was said to be working on major design and price changes for the next generation of the Vision Pro.
Furthermore, Jeronimo recently predicted that Vision Pro sales would fall short of the initial target of 1 million units by 2024, potentially validating criticisms from Meta Platforms Inc. CEO Mark Zuckerberg.
Price Action: Apple was trading 0.14% higher at $227.89 in the pre-market on Friday after the stock closed at $227.57 on Thursday, as per Benzinga Pro.
- Elon Musk Admits Private Messages On X Are Not Encrypted By Default After Accusing Meta's WhatsApp Of Being 'Spyware,' Blames It On 'Clunky' Implementation
Image courtesy – Apple
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
據報道，蘋果公司（NASDAQ:AAPL）的Vision Pro頭戴式顯示器在吸引新內容方面面臨着挑戰，缺乏一個能夠爲其3500美元的價格標籤辯護的"殺手級應用"。
據英國《金融時報》週四報道，在美國推出五個月後，Vision Pro已有超過2000個應用可用，與iPad和iPhone分別推出類似時間後可用的2萬款和1萬款應用形成了鮮明對比。
市場跟蹤機構Omdia的分析師George Jijiashvili指出，由於開發者將他們的資源專門用於擁有數十億用戶的平台，Vision Pro的推出速度比預期慢。
儘管Vision Pro的高價已讓蘋果佔據了VR頭戴式顯示器市場總價值的50%以上，但IDC分析師Francisco Jeronimo強調，設備的成功最終將取決於可用內容。
美國銀行的分析師Wamsi Mohan說，Vision Pro還沒有"完全打動消費者的想象力"。
值得注意的是，包括谷歌、Meta、騰訊、亞馬遜和奈飛在內的近300名最高級別的iPhone開發者尚未將其任何軟件或服務帶到蘋果最新的設備上。
Vision Pro在吸引新內容並證明其高價值得的困境一直是一個反覆出現的主題。正如2024年6月的報道所述，蘋果由於缺乏主流吸引力而難以開發出價格更低的頭戴式顯示器。今年7月，據稱公司正在爲下一代Vision Pro進行重大設計和價格變化。
此外，Jeronimo最近預測，Vision Pro的銷售量將低於2024年的初始目標100萬臺，這可能證實了Meta平台公司CEO馬克·扎克伯格的批評。
據Benzinga Pro報道，蘋果股價於週四收盤時爲227.57美元，在週五盤前上漲0.14%，至227.89美元。
- 埃隆·馬斯克承認X上的私人消息不是默認加密的，之前曾指責Meta的WhatsApp是“間諜軟件”，並將其歸咎於“笨拙”實現。
圖片來源-蘋果
本報道使用Benzinga Neuro生成，並由Pooja Rajkumari編輯
