Getty Images/iStockphoto
10 popular digital marketing podcasts of 2023
Podcasts are popular among digital marketers, offering insights, trends and advice on SEO, social media and email marketing. They provide a time-saving way to stay competitive.
Podcasting continues to grow in popularity, driven by the availability of high-quality, low-cost audio recording equipment for creators as well as the convenience of streaming services for distribution and consumption. The power of podcasts as both an entertainment medium and a source of professional development has especially attracted digital marketing professionals, who find them a valuable source of insight into the unfolding landscape of modern marketing.
The podcasts typically follow specific themes or topics so listeners can easily identify content related to their own interests as well as stay current on trends and best practices in their field. For digital marketing professionals, there is no shortage of podcasts regularly offering cutting-edge advice.
From established industry veterans like Gary Vaynerchuk and Neil Patel to the many new voices sharing their experiences and expertise, these podcasts are packed with useful information about search engine optimization (SEO) strategies, social media management tactics, email marketing best practices and more.
Benefits of podcasts for marketing professional development
Listening to digital marketing podcasts affords modern professionals direct access to current trends as well as insight into how their peers tackle challenges and create opportunities in an ever-evolving field. The strategies, best practices and even failures shared in the podcasts prepare marketers to make informed decisions about their own specific business or campaign.
By investing in professional development opportunities like podcasts, marketers ensure their continued relevance in a constantly changing digital landscape. Regularly seeking professional development also keeps digital marketing skills sharp. Savvy marketers, in fact, use podcasts to develop new strategies or adapt existing ones to meet their customers' shifting demands.
Podcasts can also provide valuable information about emerging technologies, current customer preferences and marketing tactics. This knowledge can broadly shape a company's overall digital marketing strategy or identify and pinpoint a specific audience more effectively. Furthermore, staying informed on industry topics through podcasts gives the keenest digital marketers an edge in recognizing trends before their competitors.
Listening to top digital marketing podcasts also provides a time-saving way for busy professionals to stay informed without searching websites or books. By becoming familiar with both well-known authorities and less experienced podcasters sharing their initial triumphs and setbacks, listeners gain a clearer understanding of digital marketing's developing ideas over time.
10 of the best digital marketing podcasts
1. Marketing School
The "Marketing School" podcast, hosted by Neil Patel and Eric Siu, publishes new episodes daily, making it a high-volume, high-value podcast for marketing professionals. These two industry leaders cover a wide range of topics, from SEO to content marketing, social media, latest technologies, industry trends and best practices. These bite-sized episodes with actionable marketing tips typically run under 10 minutes.
Marketing professionals, entrepreneurs, and small business owners looking to gain an edge and improve their knowledge of marketing will find content suitable for beginners and professionals. The podcast highlights both the tactics that lead to a set of results and the metrics those activities yield.
Find the "Marketing School" podcast on Apple Podcasts, Spotify and other major platforms.
2. The Search Engine Journal Show
Loren Baker, the founder of Search Engine Journal (SEJ), hosts this bi-weekly podcast covering a variety of topics in today's digital marketing environment. The official podcast for the SEJ publication helps listeners consume written content on the site with the ease of digital accessibility. Topics includes organic search strategies and paid marketing efforts as well as other digital marketing strategies, such as email, social media and content.
Baker invites other industry experts in their fields to offer valuable insights from their own experiences during conversational, engaging 45- to 60-minute episodes. This podcast is tailored to a range of audiences, from experienced marketers to novices.
Find "The Search Engine Journal Show" on Apple Podcasts and Spotify.
3. Akimbo
Industry leader Seth Godin hosts the weekly Akimbo podcast. This podcast covers insights from his popular marketing blogs. Since the content comes from a former business executive and New York Times best-selling author, the knowledge he imparts in the roughly 30-minute episodes is substantial.
During the podcast, Godin tells stories about specific customers, businesses or moments that marketers encounter, making the content relatable to most listeners. Though the podcast is tailored more toward business owners and entrepreneurs, marketers will find value in the stories that explain the day-to-day challenges of the business.
Find the "Akimbo" podcast on Apple Podcasts and Spotify.
4. This Old Marketing
Created by the Content Marketing Institute, "This Old Marketing" is hosted by content and marketing experts Joe Pulizzi and Robert Rose. Their dynamic makes for an enjoyable listen. While it leans heavily into content marketing strategies, the podcast also includes the latest digital marketing news and updates. These conversations often lead to predictions of coming trends, including how to remain nimble in the quickly changing digital landscape.
These episodes range from 30 to 60 minutes and are published weekly to assist professionals with attracting and retaining customers.
Find "This Old Marketing" on Spotify and Apple Podcasts.
5. Social Pros Podcast
A former winner of the Content Marketing Awards for best Podcast and Audio Series, "Social Pros Podcast" has been in circulation for more than 10 years. With three hosts -- Anna Hrach, Daniel Lemin and Erika Lovegreen -- this podcast spotlights social media strategies and best practices. It dives deep into its impact on growing awareness for a business and engagement with and from an audience.
Each episode features insights from top social media professionals at companies around the world. The interview-style format highlights how to operate and measure the success of social media programs while also providing useful strategies for listeners to immediately implement.
Find "Social Pros Podcast" on Apple Podcasts and Spotify.
6. Digital Marketing Podcast
Listeners enjoy "Digital Marketing Podcast" episodes hosted by Ciaran Rodger and Daniel Rowles. Content ranges from the latest digital marketing news, trends, tools and leadership strategies to interviews with experts in the industry. Specific topics include multi-channel marketing and way marketers can use alternative channels to open new sales funnels.
With more than 300 episodes and counting, the podcast rarely passes 30 minutes and targets e-commerce business leaders, content producers and any listener seeking good discussions about marketing.
Find "Digital Marketing Podcast" on Spotify, Apple Podcasts, Google Podcasts and YouTube.
7. Online Marketing Made Easy
Entrepreneur and business leader Amy Porterfield hosts this bi-weekly podcast, which promises to turn "inspiration into action one conversation at a time." The podcast covers a wide range of topics from increasing sales conversions to creating valuable content, addressing social media issues, building email lists and using webinars to engage target customers.
Episodes often include other digital marketing experts, so both B2B and B2C marketers gain insights from respected members of the industry. These episodes are all less than 60 minutes and often feature actionable plans for immediate day-to-day trial.
Find "Online Marketing Made Easy" on Apple Podcasts, Spotify, Stitcher, Amazon Music and Google Podcasts.
8. Paid Search Podcast
While many of these podcasts cover a wide range of topics, in "Paid Search Podcast," hosts Chris Schaeffer and Jason Rothman put their focus specifically on SEO and Google Ads. This podcast covers updates to search engine algorithms and explores new techniques to rank higher on search engine results pages. The podcast also looks closely at optimizing paid traffic while exploring effective business strategies.
Business owners, agencies, pay-per-click freelancers and marketing professionals are the target audience for this weekly podcast, with episodes ranging from 30 to 60 minutes. The hosts also offer the podcast in video format for those who prefer to implement the practical advice they're watching.
Find "Paid Search Podcast" on Apple Podcasts, Spotify and Google Podcasts.
9. The Email Marketing Show
"The Email Marketing Show" strictly covers email marketing strategies while avoiding traditional straightforward business discussions. Hosts Rob and Kennedy aren't typical marketers. Their fun and psychological approach to building effective email campaigns engages their target audience with humor. The podcast also provides practical tips for email marketers and discusses email's continued status as a top revenue generator for any business.
This weekly podcast dives deeper into helping marketers find their voice, build stronger relationships with recipients and write emails people genuinely want to receive.
Find "The Email Marketing Show" podcast on Spotify, Apple Podcasts and Google Podcasts.
10. Content Inc.
Host Joe Pulizzi takes another spot on this list with "Content Inc." from the Content Marketing Institute. When it comes to creating content that builds a loyal audience, Pulizzi -- the "godfather of content marketing" -- has insights entrepreneurs and startups may find useful, including his belief in building an audience rather than leading with the product.
This weekly podcast's episodes are often 5 to 15 minutes. Pulizzi discusses goal setting and channel identification to reach a target audience, providing listeners with wisdom to plan, build and implement impactful content strategies as a content entrepreneur.
Find "Content Inc." on Spotify, Apple Podcasts, Google Podcasts, Overcast and Castro.
