Amazon Prime Day 2024 — best early deals right now

Amazon Prime Day
(Image credit: Future)

Prime Day deals are coming! Amazon will celebrate its 10th Prime Day on July 16th and 17th. The 48-hour event will offer a wide range of discounts on everything from 4K TVs to robot vacuums. I've been covering Prime Day since its first year and for me Prime Day deals offer the best discounts on Amazon's own hardware. 

So if you've been meaning to replace an old Echo speaker or secure your home with some Blink security cameras, now is the time to do it. Although we're still a few days out from Prime Day 2024, Amazon has already launched numerous Prime Day deals on Blink security cams, Fire TVs, Fire tablets, and more. (Note: Echo speakers aren't on sale yet, so I'd hold fire on purchasing any Echo devices). 

Make sure to keep this page bookmarked for everything Prime Day-related. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes and Amazon deals coverage. 

Best early Prime Day deals 2024

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Adidas sale: deals from $5 @ Amazon

Adidas sale: deals from $5 @ Amazon
From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $5. Note that the Adidas Store is also offering a 50% off sale with similar prices on different styles.

Amazon Music Unlimited: 5 free months @ Amazon

Amazon Music Unlimited: 5 free months @ Amazon
Amazon is giving Prime members 5 free months of Amazon Music Unlimited. (Non-members get 3 free months). The service gives subscribers access to its library of over 100 million songs. Once your extended trial is up, Prime members pay $9.99/month (or $10.99 for non-members).

Weber grills/accessories: deals from $10 @ Amazon

Weber grills/accessories: deals from $10 @ Amazon
Get your backyard barbecue-ready with a new grill by Weber. Amazon is slashing the price of Weber grills and accessories with deals from $10 (for accessories) or $399 (for grills). For instance, you can get the Weber Spirit II E-310 on sale for $399 (pictured, was $550). In our Weber Spirit II E-310 gas grill review, we called it a great value grill. 

Skechers shoes/apparel: from $11 @ Amazon

Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale ahead of Prime Day. The sale includes sneakers and apparel for men, women, and children on sale from $11. As part of the sale, you can get the Skechers Hands Free Slip Ins for $60 (was $110, pictured). 

Ninja appliance sale: deals from $34 @ Amazon

Ninja appliance sale: deals from $34 @ Amazon
From blenders to frying pans, Amazon is taking up to 35% off select Ninja appliances and cookware. The sale include air fryers, personal blenders, indoor grills, and more. After discount, prices start from $34. As part of the sale, you can get the Ninja Foodi Smart XL 6-in-1 Cooker for $159 (was $279, pictured).

TV sale: deals from $64 @ AmazonPrice check: from $64 @ Best Buy | from $74 @ Walmart

TV sale: deals from $64 @ Amazon
Amazon has smart TVs on sale for as low as $64. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $64.
Price check: from $64 @ Best Buy | from $74 @ Walmart

TVs

Amazon 40" 2-Series Fire TV: was $249 now $169 @ Amazon

Amazon 40" 2-Series Fire TV: was $249 now $169 @ Amazon
If you don't need 4K resolution, this 2-Series is a budget smart TV with 1080p resolution and support for HDR 10, HLG, and Dolby Digital Audio. The included Fire TV Alexa Voice Remote lets you find your favorite content, get sports scores, control smart home devices, and more with the sound of your voice.

Amazon 4-Series 43" Fire 4K TV: was $369 now $229 @ Amazon

Amazon 4-Series 43" Fire 4K TV: was $369 now $229 @ Amazon
Amazon's 4-Series of Fire TVs are a less expensive option to the Omni Series. However, they still offer features like HDR support (HDR10/HLG) and Alexa integration (via the remote control). Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever. 

Amazon 55" 4K Omni Fire TV: was $549 now $349 @ Amazon

Amazon 55" 4K Omni Fire TV: was $549 now $349 @ Amazon
The 55-inch Omni Fire TV is the latest TV in Amazon's TV lineup. This new smaller size brings HDR 10/HLG support to a smaller 4K screen for those who can't fit a 50-inch or larger TV into their living room. In our Amazon Fire TV Omni review, we said it's solid for gaming thanks to its low lag time, but you should only buy it when it's on sale as there are better/cheaper options for your money. Note: The 43-inch version of this TV sold for $99 last Prime Day as an invite-only deal. 

Vizio 50" MQX QLED 4K TV: was $629 now $548 @ Amazon

Vizio 50" MQX QLED 4K TV: was $629 now $548 @ Amazon
The Vizio MQX QLED TV is one of our favorite TVs. If you want awesome gaming performance on a budget, this TV has 4K/120Hz support for consoles, a 1080p/240Hz gaming mode for PC gaming, HDR10/Dolby Vision/HDR10+/HLG support and a great smart TV platform.

LG C3 4K OLED TV sale: deals from $896 @ Amazon

LG C3 4K OLED TV sale: deals from $896 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote. 
48" for $1,146
55" for $1,396
65" for $1,446
77" for $1,996
83" for $2,996 (new price low)

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,597 @ AmazonPrice check: $1,599 @ Best Buy

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,597 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is  great for movie fans, gamers, and everyone in between. It sports four  HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Price check: $1,599 @ Best Buy

Running shoes

Under Armour Charged Escape 4 Running Shoe (Women's): was $90 now from $58 @ Amazon

Under Armour Charged Escape 4 Running Shoe (Women's): was $90 now from $58 @ Amazon
The Charged Escape 4 is the perfect companion on your runs, with a lightweight and comfortable fit, breathable construction and good support. They even have a Molded Comfort Collar and a molded sock liner to keep your feet from slipping while you're on the track. Make sure to check the different color options in your size for the best deal.

ASICS Gel-DS Trainer 26 (Women's): was $130 now $60 @ Amazon

ASICS Gel-DS Trainer 26 (Women's): was $130 now $60 @ Amazon
The Gel-DS 26 is a lightweight stability shoe designed to perform as both a training and race day shoe. Enhanced with ASICS Flytefoam technology the trainer offers a soft and responsive ride. Meanwhile, the upper boasts a flexible and soft knit to enhance your overall comfort while getting your strides in. Scoop up a pair for less than half the original retail price.

Saucony Ride 16 (Men's): was $140 now $79 @ Amazon

Saucony Ride 16 (Men's): was $140 now $79 @ Amazon
The Saucony Ride 16 is designed to deliver on all types of runs, making it a great all-round training shoe for both beginners and more experienced runners looking for comfort and convenience in a daily trainer. It's well cushioned with Saucony's signature PWRRUN foam midsole, and has a durable outsole to see you through many many miles. This discount is not one to miss!

New Balance Fresh Foam X Hierro V7 GTX (Women's): was $139 now $99 @ Amazon

New Balance Fresh Foam X Hierro V7 GTX (Women's): was $139 now $99 @ Amazon
Whether you're charging through a trail run or heading out for a long hike, the Vibram MegaGrip outsole on this New Balance trail shoe provides the grip your limbs will need. This Hierro V7 GTX also falls more on the lightweight end of trail running shoes meaning you can go the extra mile.

Brooks Glycerin 20 (Women's): was $160 now $99 @ Amazon

Brooks Glycerin 20 (Women's): was $160 now $99 @ Amazon
The pick of the early deals, this sizable saving on the Brooks Glycerin 20 brings it under $100, a fantastic price for one of the best cushioned running shoes you can get. The Brooks Glycerin 21 launched earlier this year but the main update to the new shoe is a little more foam in the midsole. The Glycerin 20 is still very comfortable and a perfect option for new runners in particular, and both the women’s and men’s shoes are reduced on Amazon already in the build-up to Prime Day.

Brooks Ghost 15 (Men's): was $140 now $99 @ Amazon

Brooks Ghost 15 (Men's): was $140 now $99 @ Amazon
The Brooks Ghost is one of the most popular running shoes available and the previous model of the shoe is going for under $100 on Amazon ahead of Prime Day. It’s a cushioned daily trainer that’s great for people just starting out in the sport, and while we do prefer the Brooks Ghost 16, which has a more comfortable midsole foam, getting the Brooks Ghost 15 for over $40 less is certainly worth considering.

Asics Gel Kayano 30 (Men's): was $160 now $99 @ AmazonLowest price!

Asics Gel Kayano 30 (Men's): was $160 now $99 @ Amazon
Lowest price! I've run with Nike, New Balance, and Reebok, but no running shoe suits me quite like the Asics Gel Kayano 30. These running shoes are designed to provide advanced stability and soft cushioning for neutral runners and over-pronators alike. I've been using them for just shy of a year and love how they're lightweight, yet provide excellent cushioning and support. This is the cheapest they've ever been. The women's shoe is also on sale for $99.

Apparel

Amazon Essentials men's apparel: deals from $6 @ Amazon

Amazon Essentials men's apparel: deals from $6 @ Amazon
Spring is here and Amazon is knocking up to 50% off its line of Amazon Essentials apparel for men. The sale includes shorts, sweatshirts, jogger pants, t-shirts, and more.  After discount, you can get the Amazon Essentials Oxford Shirt for $6 (pictured), which is 70% off.

Under Armour Men's Tech 2.0 T-shirtwas $25 now from $16 @ Amazon

Under Armour Men's Tech 2.0 T-shirt: was $25 now from $16 @ Amazon
Save big on one of the most popular men's activewear t-shirts on Amazon. The UA Tech tee is quick-drying and super soft, wicking sweat during workouts and using a 4-way stretch construction to help you move freely. Make sure to check the different color options in your size for the best deal.

Crocs sale: deals from $16 @ Amazon

Crocs sale: deals from $16 @ Amazon
Amazon is having a massive Crocs sale right now. As part of this savings event, you can save up to 50% off select men's, women's, and children's Crocs and accessories. After discount, deal prices start from $16 for Crocs or $8 for accessories. The sale includes slip-resistant clogs, boots, sandals, loafers and more.

Under Armour Infinity High Sports Bra: was $60 now from $26 @ Amazon

Under Armour Infinity High Sports Bra: was $60 now from $26 @ Amazon
This super comfortable and high-support bra is great for any workout. It has been tailored for high impact and features a molded PU-injected one-piece padding, along with mesh panels to help your body breathe and a sweat-wicking band. Senior Fitness Writer at Tom's Guide, Sam Hopes swears by this sports bra, saying it's "one of the best she's ever tested." Make sure to check the different color options in your size for the best deal.

Skechers Go Walk High Waisted Bike Short: was $39 now $29 @ Amazon

Skechers Go Walk High Waisted Bike Short: was $39 now $29 @ Amazon
Ideal for biking, walking, or working out, these Go Walk High Waisted 10-inch shorts feature a soft, cotton-like feel with a high-waisted waistband. It has exterior side pockets and its spandex blend fabric features 4-way stretch, moisture-wicking, and UPF 40+ properties.

Smart home

Aiper pool cleaners: deals from $349 @ Amazon

Aiper pool cleaners: deals from $349 @ Amazon
Aiper makes robotic, cordless pool cleaners that collect unwanted debris from the pool without awkward, noisy hoses. Right now Amazon has Aiper pool cleaning bundles on sale from $349. Select bundles include an Aiper pool cleaning robot along with an Aiper cordless vacuum, for cleaning the inside of your pool as well as above ground. 

Kasa Smart Plug Power Strip: was $79 now $44 @ Amazon

Kasa Smart Plug Power Strip: was $79 now $44 @ Amazon
Kasa makes some of the best smart plugs we've tested, and this surge protector combines six smart plugs into one space-saving strip (with three USB ports to boot). You can control each connected device individually using the Kasa app, Alexa or Google Assistant, or buttons on the device itself. Plus you can monitor energy usage. We named it one of the best smart plugs you can buy. 

Ring Video Doorbell: was $99 now $49 @ Amazon

Ring Video Doorbell: was $99 now $49 @ Amazon
The wireless Ring Video Doorbell comes with 1080p video recording, motion detection and night vision. It's also got a rechargeable battery and can be installed without much hassle. In our Ring Video doorbell (2nd gen) review, we called it the best video doorbell you can get for under $100.

Ring Solar Steplight: was $109 now $79 @ Amazon

Ring Solar Steplight: was $109 now $79 @ Amazon
In our tests, the Ring Solar Steplight was easy to install and gave off plenty of light to illuminate our steps. It features motion detection to save on energy too. This deal includes a Ring Bridge, giving you access to smart features including remote control. Check out our Ring Solar Step Light review for more info on its performance. 

iLife V3s Pro was $159 now $119 @ Amazon

iLife V3s Pro was $159 now $119 @ Amazon
Our favorite budget robot vacuum cleaner just got cheaper. While it lacks the smarts of more expensive models, the V3s Pro is an excellent robo vac, picking up virtually everything we threw in its path — including pet hair. In our iLife V3s Pro review, we named the Editor's Choice vacuum the best budget cleaner. 

4-Pack Blink Outdoor 4: was $339 now $132 @ Amazon

4-Pack Blink Outdoor 4: was $339 now $132 @ Amazon
The Blink Outdoor 4 is one of the most popular models for keeping tabs on what's happening outside of the home. With this bundle, you'll get four fully wireless security cameras that shoot crisp 1080p video both inside and outdoors for up to two years straight. The security camera earned our Editor’s Choice award and is one of the best home security cameras we’ve tested.

Apple

Apple Watch 9 (GPS/41mm): was $399 now $299 @ AmazonPrice check: $299 @ Walmart | $399 @ Best Buy

Apple Watch 9 (GPS/41mm): was $399 now $299 @ Amazon
The Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: $299 @ Walmart | $399 @ Best Buy

10.9" iPad 2022 (WiFi/64GB): was $349 now $329 @ Amazon
Price check: $349 @ Best Buy | $349 @ B&H Photo

10.9" iPad 2022 (WiFi/64GB): was $349 now $329 @ Amazon
The 2022 iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. Although it received a considerable $120 price increase from its predecessor, it's now on sale. In our iPad 2022 review, we said it delivers almost everything you could want in a modern tablet. 
Price check: $349 @ Best Buy | $349 @ B&H Photo

11" iPad Air (WiFi/128GB): was $599 now $569 @ Amazon

11" iPad Air (WiFi/128GB): was $599 now $569 @ Amazon
The 2024 iPad Air packs Apple's M2 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and a new landscape-oriented 12MP front camera. You also get faster WiFi 6E support. In our iPad Air 2024 review, we said it brings impressive performance and power efficiency to a premium, sleek package. 

Apple Watch Ultra 2: was $799 now $719 @ AmazonPrice check: $749 @ Best Buy | $799 @ Target

Apple Watch Ultra 2: was $799 now $719 @ Amazon
The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. They include a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.
Price check: $749 @ Best Buy | $799 @ Target

MacBook Air 15" (M3/256GB): was $1,299 now $1,129 @ Amazon

MacBook Air 15" (M3/256GB): was $1,299 now $1,129 @ Amazon
The new MacBook Air M3 is perfect for anyone looking for a big-screen MacBook without the premium price of a MacBook Pro. In our MacBook Air 15-inch M3 review, we said it delivered fantastic performance and amazing 15-hour battery life. It sports 15.3-inch Retina display (2880 x 1864), Apple's new M3 CPU w/ 10 core GPU, 8GB of RAM, and a 256GB SSD.

Laptops

What is Amazon Prime Day?

Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event — which is for Prime members only — Amazon offers sitewide discounts on everything from 4K TVs to kitchen appliances. However, Amazon hardware tends to receive the biggest discounts. In fact, outside of Black Friday/Cyber Monday — Prime Day is when you'll find the lowest prices on Amazon devices like Echo speakers, Fire TVs, and Ring security cameras. It's worth mentioning that last year we saw two major retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter didn't offer Prime Day deals per se, but was instead a kick-off event to the holiday shopping season. 

What are the origins of Prime Day?

The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July. The event's overall purpose is to get more consumers to subscribe to Amazon's Prime membership by teasing them with deals. 

Were Prime Day deals any good last year? 

Amazon is known for offering solid deals during major shopping events and this year's Prime Day was no exception. 

In addition to deals on Amazon hardware, the retailer offered deals on major brands like Nespresso, Philips, Samsung, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon claims that Prime Day features their lowest prices of the year, and in some cases, that's certainly true. (Excluding Black Friday deals, which come later in the year with even lower prices). 

Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals. So we recommend that you always price check deals using a site called CamelCamelCamel. The site lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon.

What retailers offer the best Prime Day alternatives?

Prime Day deals are exclusive to Amazon. However, the past few years have seen an uptick in deals from competing retailers. If you're not a Prime member, or simply don't want to partake in Prime Day, your best bet for alternative deals will come from Best Buy and Walmart. Both retailers will closely price match many of Amazon's deals and in some cases, they may offer discounts that Amazon doesn't. 

For example, the Best Buy 4th of July sale had great deals available on OLED TVs. Meanwhile, Walmart, tends to offer better deals on Google smart home devices than Amazon — which normally doesn't offer many Google smart home deals. Bottom line: look to Amazon's biggest rivals for the best alternative Prime Day sales. 

Tips for finding the best Prime Day deals

Prime Big Deal Days

(Image credit: Amazon)

Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn't track.  

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors offering "Prime Day" sales of their own. 

And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices. 

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange. 

Make sure to check out our dedicated Amazon promo codes page.

Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade. 

Don't be afraid of refurbs: Prime Day deals typically don't highlight deals on refurbished items. However, if you're looking to save the most possible a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items. 

What is Prime Big Deal Days?

Prime Big Deal Days is Amazon's massive fall sale. Last year, the event started on Tuesday, October 10 and ran through Wednesday, October 11. Prime Big Deal Days offered discounts on popular brands like Dyson, SharkNinja, Peloton, Jabra, and more. The 48-hour event is very similar to July's Prime Day. Additionally, Prime members will be able to request access to doorbuster deals by signing up for Invite-only deals on select products. 


Can I get a free Amazon Prime membership?

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.