Best Buy lists RTX 5080s from Gigabyte at up to 40% higher than MSRP — just one model at $999
That's a steep markup for custom models.
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Nvidia's RTX 5090 and RTX 5080 GPUs are set to launch in just two days, but rumored supply-chain constraints suggest you won't be able to get one at launch, at least at MSRP, that is. Best Buy has listed a handful of RTX 5080 SKUs from Gigabyte, priced at up to 40% higher than Nvidia's suggested retail price of $999. We also found various listings at Newegg and several pre-builts equipped with the RTX 5090 and RTX 5080. On that note, Best Buy has only one model listed at MSRP, so expect serious competition from other customers, some of whom have actually set up camp outside retail stores days before launch. Now that's enthusiasm!
Things aren't looking great for Blackwell in terms of supply. A few days back, UK reseller OCUK alleged single-digit RTX 5090 inventory, with only a few hundred RTX 5080s that may sell out in seconds. Scalpers are already charging 2-3x more than MSRP if you wish to obtain a pre-reserved booking slot for the flagship RTX 5090.
Newegg has added new entries for RTX 5090 and 5080 GPUs from Asus, Gigabyte, MSI, and Zotac without a price tag. However, the site also lists new pre-builts from AVGPC and Yeyian (1,2), costing up to $4,299.
Gigabyte has shared the launch price of several of its upcoming RTX 5080 offerings at Best Buy. As it stands, only the Nvidia SFF-ready Gigabyte RTX 5080 Windforce OC SFF is listed at $999. Next up, we have the Gaming OC, Aero SFF OC, and Aorus series with a 20-30% uptick in pricing, followed by the high-end Xtreme Waterforce series, priced at up to 40% higher than MSRP at $1,399.
GPU Model (Best Buy) | Price | % vs MSRP ($999) |
---|---|---|
Gigabyte RTX 5080 Windforce OC SFF | $999 | 100.00% |
Gigabyte RTX 5080 Aorus Master Ice | $1,299 | 130.03% |
Gigabyte RTX 5080 Xtreme Waterforce | $1,399 | 140.04% |
Gigabyte RTX 5080 Gaming OC | $1,199 | 120.02% |
Gigabyte RTX 5080 Xtreme Waterforce WB | $1,349 | 135.04% |
Gigabyte RTX 5080 Aorus Master | $1,299 | 130.03% |
Gigabyte RTX 5080 Aero SFF OC | $1,249 | 125.03% |
AIBs typically charge a bit more for fancy features and exotic cooling, plus a handful of these models are factory overclocked. With pricing out of the way, availability remains a question. We expect the supply to improve with time, but we can't say when. Alternatively, you could wait for AMD's RDNA 4 in March, where leaks allege the RX 9070 XT to keep pace with the RTX 4080 in raster performance.
The new Trump administration is eyeing to impose hefty tariffs on Taiwan-made chips, which supposedly also includes the RTX 50 series, as it's fabricated on TSMC's N4P (5nm-class) process. This might inevitably force Nvidia to increase prices for the end user, but we are unsure about the specifics of this policy.
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Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun.
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Jabberwocky79 Just as I presumed.Reply
I'm eyeing a 5080 Gigabyte Waterforce and expected to pay around $1300, which is around the same amount as buying a 4080 Super and then spending another couple hundred on a waterblock. So,... this is another $100 on top of that. I'm hoping that after the initial wave of stupidity, prices will come down a bit. -
cknobman If I was selling these cards I would do the same thing.Reply
Completely take advantage of all the suckers out there with zero patience.
Get what you can while you can. -
Joseph_138 The MSRP quoted by Nvidia is always for base model cards, not custom models. You're making it sound like Best Buy is scalping, when they're not. The prices for the custom models may well be appropriate. Higher factory clocks, more efficient coolers, and other features like lighting, or custom colored fan shrouds to match your case are worth paying extra for.Reply -
redshirtwookiee Man those are the Pre-Tariff prices too...Imagine a 100% tariff on anything coming out of Taiwan...Double these prices. That hurts.Reply -
redshirtwookiee
It's actually sort of crazy that Gigabyte's Windforce card is at MSRP.HalKatz said:These prices are MSRP for those cards. They aren't manufactured by Nvidia.