Consumer
Insights

Trend - Brands are reformulating glucosamine—a compound traditionally used for joint health and osteoarthritis symptoms—into chewable gummy formats. These supplements combine therapeutic doses of glucosamine with other joint-supporting ingredients, offering an alternative to traditional pills while maintaining efficacy.

Insight - Modern consumers are increasingly resistant to traditional supplement formats like pills and capsules, leading them to seek out more enjoyable ways to maintain their health routines. This shift reflects a broader consumer desire to eliminate friction from their wellness practices, while still accessing the benefits of supplementation. As health maintenance becomes a daily priority for more demographics, the success of gummy formats indicates that consumers are more likely to maintain supplement routines when the experience is enjoyable rather than purely functional.

Trend - The rising awareness and diagnosis of ADHD has led to increased demand for specialized organizational tools. These planners incorporate features specifically designed for neurodivergent thinking patterns, including unique time management systems, visual cues, and simplified task tracking methods.

Insight - As mental health awareness becomes more mainstream, particularly on social platforms, consumers are increasingly seeking tools that acknowledge and accommodate neurodivergent needs. While traditional productivity tools often assume neurotypical thought patterns and organizational skills, many individuals require solutions that work with, rather than against, their natural tendencies. This shift represents a broader movement toward destigmatizing ADHD and other neurodivergent conditions, while recognizing that different minds require different tools to thrive in conventional environments.

Trend - As consumers seek more accessible anti-aging solutions, skincare brands are launching serums that promise Botox-like results without injections. These products typically contain peptides like Argireline that aim to minimize muscle movements associated with wrinkle formation.

Insight - Contemporary consumers are increasingly seeking alternatives to expensive or invasive beauty treatments, driven by both financial considerations and a desire for more control over their beauty routines. While many are interested in the results associated with procedures like Botox, barriers such as cost and medical anxiety have created demand for accessible alternatives. This shift reflects a broader movement toward democratizing professional beauty treatments, with consumers expecting clinical results through familiar, less intimidating formats they can use at home.

Trend - Companies are integrating emotion recognition capabilities into their AI systems, allowing machines to detect and respond to human emotional states through facial expressions, voice patterns, and physiological signals. This technology is being implemented across various sectors, from healthcare diagnostics to customer service platforms.

Insight - The increasing digitization of daily interactions has created a desire among consumers for more humanized technological experiences. While automation offers efficiency, many individuals find purely algorithmic interactions unsatisfying and impersonal. This tension has created demand for AI systems that can recognize and respond to emotional nuances, particularly in sectors where empathy is crucial – from healthcare to customer service. For consumers, emotionally intelligent AI represents a bridge between convenience and human connection.

Trend - Pet food brands are releasing hydration-focused drinks and meal supplements for dogs and cats. These are electrolyte-rich products that ensure pets are intaking enough fluids throughout the day. These products can be served on their own or as additions to regular meals.

Insight - Many pet owners simply feed their pets a few regular meals per day with provided drinking water and occasional treats, but not as many owners invest in dietary supplements or products purely for nutritional benefits. While some owners do, others take a passive approach, often due to busy lives. In order to ensure pets are ingesting more healthy diets with balanced nutrients, including hydration, brands are releasing convenient products for pet owners that do not intrude on time constraints.

Trend - Esports technology companies are increasingly investing in software to help consumers more accurately predict the outcomes of competitive gaming matches. These technologies, from data analytics to machine learning, allow users to make informed decisions when wagering on esports events.

Insight - As betting platforms gain traction within the growing esports industry, brands are seizing the opportunity to establish themselves as significant players in this untapped market. Many companies prioritize adopting cutting-edge technologies that attract and retain users, encouraging them to choose their platform over others. These brands understand that esports fanatics seek novelty in their experiences, making technological advancement key to differentiating themselves in this evolving space.

Trend - Companies are implementing mentorship programs to support LGBTQ+ employees entering the workforce. By connecting junior employees with successful LGBTQ+ mentors, these initiatives provide resources and skills, fostering a sense of belonging and empowering career growth.

Insight - As Gen Z becomes a larger part of the workforce, many entry-level employees with diverse identities experience isolation and imposter syndrome from perceived underrepresentation. In response, companies are launching programs that connect senior employees with younger LGBTQ+ individuals, providing vital support during their transition into full-time roles. Businesses that identify these unique hurdles can enhance employee retention and gain valuable insights into their diverse consumer bases.

Trend - Brands are increasingly attending conferences and fairs that promote businesses from diverse suppliers. These events, which typically feature minority-, women-, veteran-, and LGBTQ+-owned companies, foster relationships between large corporations in search of vendors that meet diversity criteria.

Insight - The demand for inclusive business practices has incentivized many companies to reevaluate their supplier diversity strategies and seek new partnerships from historically disadvantaged communities. To address this, many leadership teams are opting for physical experiences to connect with and better understand the services underrepresented businesses can offer. These companies recognize that their customers desire authenticity and want to see that reflected in the brands they support.

Trend - Supercar and hypercar manufacturers, for both street-legal and track-focused markets, are creating record-setting vehicles with hybrid drivetrains. These vehicles are more sustainable than their gas-powered counterparts while not coming with the compromises associated with purely electric supercars.

Insight - There is an ever-growing pressure from policy makers and the community alike for the automotive industry to make a shift toward sustainability. This manifests primarily in consumer vehicles increasingly incorporating electric power, whether in full or in part. However, even the luxury vehicle and racing vehicle markets are not exempt from this pressure. Fans of motorsports, as well as consumers of luxury vehicles, are placing pressure on supercar brands to make genuine sustainability efforts.

Trend - Brands in the portable power station industry are creating battery banks and charging solutions powered by solar energy. These are designed to be reliable and sustainable when compared to plug-in competitors, as they provide renewable energy solutions while fully disconnected from the grid.

Insight - As awareness of climate change and its impacts continues to rise, consumers are increasingly looking to brands to lead the way in sustainability. Recognizing that systemic changes are more effective than individual efforts alone, consumers are turning to companies that offer eco-friendly solutions. In the realm of portable power, this means seeking reliable, off-grid power sources that not only meet their energy needs but also align with their environmental values.