iProspect ZA

This week, we’re diving deeper into why storytelling is a game-changer in marketing. It's the foundation of successful campaigns, helping us connect with our audience through communication that resonates. An authentic and relatable story sets your brand apart, building trust and fostering loyalty. It's your unique anecdotes that distinguish you from competitors and position you as a leader in your field. Embrace your uniqueness and stand out. A great story is not only reliable and relevant but also ensures your product or service exceeds expectations. Story-telling is a key element in driving creativity. So perhaps it’s not surprising to see that while CMOs around the world are more committed to creativity than ever, it is a new kind of creativity. Creativity that doesn’t stay in its box, but adds transformational value across every aspect of the business. Because suddenly, it is impossible to over-estimate the pace and power of change. Dive into the world of CMOs and their unique take on creativity with our brand new Dentsu Creative CMO Report 2024. Packed with unprecedented insight from 950+ CMOs, the report is the ultimate guide for marketers to benchmark their progress against industry peers! Are your investments in tech keeping pace? Do you hold similar views on your relationship with consumers? Download your copy to find out: https://lnkd.in/d3faHJaD

Last night, our iProspect team had the privilege of attending the MMA IMPACT: AI for Marketing Applied Masterclass. It was inspiring to witness how AI has evolved and to explore the innovative campaigns that have leveraged its full potential. The evening was packed with insightful presentations, offering valuable perspectives on the future of marketing. We also had the opportunity to connect with industry leaders and forward-thinking professionals, making it a truly enriching experience for our team!

This week, we’re starting a new segment where we discuss all the need-to-knows about Storytelling! Stories are everywhere and within us: Folk lores lashed down on us like a storm controlled by the ruthless Queen Modjaji - shaping our values and our individual journeys. Our stories, be it brand or personal, create lasting bonds. In today's fast-paced world however, capturing and retaining your audience’s attention is more challenging than ever. BE BOLD, BE AUTHENTIC, BE CONTROVERSIAL, and BE IMPACTFUL. Take pride in your accomplishments. That’s what makes remarkable and memorable stories. At iProspect, we've mastered the integration of creativity with data-driven insights to help brands leverage the power of bold storytelling. We recognize that every brand interaction is an opportunity to drive sales. Join us on this journey and let's create stories that inspire and drive results - https://lnkd.in/dxGEKU5C of Storytelling_osl

[PRESS OFFICE] iProspect ZA, a dentsu South Africa company, proudly announces its continued commitment to driving growth and innovation in Africa with its brand relaunch, introducing a new look and feel. #advertising #media #brand #iprospect

iProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa with its brand relaunch... https://lnkd.in/dvgqEaMC | #bizpressoffice

For our new followers, allow us to introduce ourselves... We are iProspect! We are a brand that is built to accelerate growth that shapes the future. We are full service at full speed, with specialists across multiple offerings. Let’s chat! #acceleratinggrowth #media #dentsussa

"Welcome to the age of sudden change" Change happens faster and slower than we realize. As Bill Gates said, "We overestimate change in two years and underestimate it in ten." In our industry, we're drawn to the new and novel, often misjudging the pace of change. Some truths endure, like the power of ideas and emotions. But sudden shifts are reshaping how we create, consume, and distribute our work, demanding urgent change. Discover the 8 key themes shaping the future of marketing in this insightful Dentsu Creative CMO Report. #DCCMOSurvey

For the launch of the #Olympics, Corona Cero unveiled an ambient installation that had been in the works for several years. The aim was to align with the scale of a major brand launch like Corona Cero and to mark its role as an Official Partner of the Olympic Games. As Dentsu Location Specialists, we had long scouted for the ideal spot to bring this vision to life. Our search led us to a vast open space that could evoke the grandeur of a Hollywood sign. The chosen location, N1 Ben Schoeman near Lois Botha Avenue, in Gauteng, is perfectly situated to capture the attention of high-volume daily traffic. Positioned on a bend, it offers a direct view of the installation, particularly noticeable during the afternoon peak when traffic is at a standstill. This timing creates an opportunity for viewers to experience a sunset moment, resonating with the brand's essence of enjoying and sharing #GoldenMoments outdoors. True to the brand’s commitment to sustainability, the installation was crafted from eco-friendly and recyclable materials, including raw pine and steel, and powered by solar energy with 12 spotlights. Standing 10 meters high and 25 meters wide, it has effectively generated the impact and awareness we aimed for with its unique presentation. What comes next for the ambient installation after the Olympics? Stay tuned… #AdOutpost #OutOfHome #OutdoorAdvertising #ADO #Dentsu #InnovatingToImpact #Paris2024 Wayout Media SA Melanie Nicholson Tongai Jinda Roxana Ravjee Chantel Harrison

"The key element in AI isn't the technology itself, but rather the unique contributions of human intelligence and creativity. This combines the magic of artificial and natural intelligence.’ An insightful day spent with the Google team exploring the depths of AI. A significant highlight for me was the emphasis on goal setting. We need to first clearly define our objectives. Once we have clarity on our goals, we can then start to bridge the gaps by connecting with our audience and effectively harnessing AI's potential and capabilities. #GoogleAI #AIinAction

Absolutely thrilled to announce that our campaign, "From R19,95 with Love," is a finalist for the IAB Bookmarks Awards! During this campaign, Multichoice offered sports and entertainment lovers a once-in-a-lifetime opportunity to join the DStv Stream family for just R19,95, allowing them to tune into the 2023 Rugby World Cup Final. This special pricing paid homage to the iconic 1995 South Africa vs. New Zealand final at Ellis Park. Super proud of our incredible team for all their hardwork and dedication! 🙌❤️ #IABBookmarks2024 #Finalists #FromR1995WithLove #DStvStream #RugbyWorldCup #1995Final #Multichoice #iProspectZA Roxana Ravjee Chantel Harrison dentsu SSA IAB South Africa MultiChoice Group