TBWA\Raad

Don’t miss the opportunity to meet five remarkable Emirati women who have excelled across diverse fields, including Business, Leadership, Education, Entrepreneurship, and even Space Exploration. Join us this coming Tuesday, August 27th, at 3:30 PM at our offices in Emaar Square to hear their inspiring stories. Secure your spot by registering here: https://lnkd.in/dmM54Aqd Eman Murad Reem Alsuwaidi Fatima Omar Rayan Alraeesi Astha Sirpaul

Exciting News! Our campaign for Nissan Middle East “Defy Ordinary” has been recognized by AdForum as one of the top 5 marketing campaigns globally!  This recognition is not only a testament to creativity and innovation, but also and most importantly, to the power of the incredible synergy and partnership between our teams. We're proud of our collaborative journey with Nissan, constantly pushing boundaries and defying the ordinary together. Here's to everyone involved in making this campaign a global success! #global #top5 #creativity #advertising #marketing #bestads #AdForum Nissan Motor Corporation Wassim Abi Salloum Frederico Roberto Tony Kayouka Hassan Abbas Elie Naaman Sumanth Wilkins Ayman Shehade Marah Ghadban Ahmad Noor Maha Taleb Joya Maria Chahwan Ray Oghgassian Ghalia Al Saheb Karine Saad Ameer Hamza Afaf Zaher Essa Salama Faten Al Rayes Andy Hanna Savannah Wehbi Wael Batrouny Romy Abdelnour Astha Sirpaul Mohammad El Tayech Nikhil Verma Lucy Elder Rijin Kunnath Preetam Kotian Gerone Sorsogon mahir jaseem Natasha Oneto Lea Moufarej Randa Halal Mario Atallah Marcos Coqs Savio Alva Abdulilah Wazni Roland Zahra Carla El Hachem Meera Saleem Hossam Al-Saeed Christopher Probert Rajaa Chami Omar Abbas

Thrilled to announce that our Executive Creative Director, Santiago Cuesta, will be part of the esteemed jury for the 2024 Athar Awards! As Saudi Arabia’s premier accolade for creative marketing, aligned with Vision 2030, the Athar Awards honor the campaigns, agencies, brands, and individuals contributing to the pillars of Vision 2030 through creative marketing. Santi is looking forward to celebrating the exceptional minds pushing the boundaries of creative excellence in the Kingdom. Athar Festival #AtharFestival #SaudiCreativity #SaudiMarketing #SaudiArabia

Join us for Emirati Women’s Day and meet our esteemed speakers who are forging new paths and setting benchmarks. Don’t miss the chance to hear their inspiring journeys! 📅 Date: 27 August ⏰ Time: 3:30 PM - 6:00 PM 📍 Location: TBWA\RAAD, Emaar Square 1, Downtown, 6th Floor Secure your spot now. Register here: https://lnkd.in/dmM54Aqd Limited spaces available! Eman Murad Reem Alsuwaidi Fatima Omar Rayan Alraeesi

In an insightful article with Campaign Middle East, our Chief Strategy Officer, Catherine Bannister dived deep into the thought process behind Connection Quest and Roots Revival - two of the 41 "edges" identified by TBWA's cultural intelligence unit, Backslash. She shared insights on how brands can harness cultural shifts and implement future-proof strategies for sustained growth in the MENA region. Addressing the paradox of our dichotomous world - simultaneously more connected yet isolated - she emphasized the importance of brands enabling genuine connections and self-expression over purely economic interactions in the fast-paced digital age. Catherine highlighted the opportunity for brands to foster deeper relationships, even within a digital business model. She also explored the significance of Roots Revival, stressing that embracing cultural heritage and integrating traditional experiences are vital for businesses seeking to resonate with audiences in the region. Thank you Anup Oommen for the feature! #DisruptiveMinds #DsiruptiveThinking #CulturalShifts #BrandStrategy #Edges2024 #ConnectionQuest #RootsRevival #TBWA #Backslash #Marketing

Join us in celebrating Emirati Women’s Day as we honor the incredible stories of Emirati women who are shaping our nation!   From pioneering roles to influential leaders, these remarkable women exemplify resilience, vision, and innovation, making significant contributions to the UAE’s progress in leadership, education, entrepreneurship, and space exploration.   Don’t miss the opportunity to engage with esteemed Emirati women leaders and pioneers as they share their inspiring journeys in a panel discussion moderated by our Strategy Director, Astha Sirpaul.   📅 Date: 27 August ⏰ Time: 3:30 PM - 6:00 PM 📍 Location: TBWA\RAAD, Emaar Square 1, Downtown, 6th Floor   Secure your spot now: https://lnkd.in/dmM54Aqd   Limited spaces available! Eman Murad Khawla Hammad Reem Alsuwaidi Fatima Omar Rayan Alraeesi Hessa Al Jaroodi

In Fast Company Middle East’s latest feature on leading innovation according to the winners of Most Innovative Companies, our Head of Communications, Romy Abdelnour, offered valuable insights into the essence of innovation. She highlighted that staying ahead of cultural shifts and trends is crucial for brand relevance in today’s dynamic environment. Romy revealed that the key to innovation is an 'always in beta' mindset and fostering a culture of restlessness. She emphasized that innovation permeates every aspect of companies, with a strong focus on prioritizing their most valuable asset: their people. #DisruptiveMinds #DsiruptiveThinking #LeadingInnovation #MostInnovativeCompanies #BrandRelevance #CompanyCulture #Restlessness #PeopleFirst Find out more:

🏴☠️ Disruption Alert! 🏴☠️ The extraordinary can only happen when you #DefyOrdinary! Proud to celebrate over 20 years of an incredible partnership with Nissan Middle East, marked by the launch of Nissan’s first-ever brand campaign in the region- “Defy Ordinary.” This campaign brings the brand platform to life, proving that extraordinary achievements are possible when we remain committed to our vision of rewriting ordinary narratives. Here’s to achieving greatness and pushing boundaries together! #NissanMiddleEast   Nissan Motor Corporation Wassim Abi Salloum Frederico Roberto Tony Kayouka Hassan Abbas Elie Naaman Sumanth Wilkins Ayman Shehade Marah Ghadban Ahmad Noor Maha Taleb Joya Maria Chahwan Ray Oghgassian Ghalia Al Saheb Karine Saad Bassma Al Zaher Ameer Hamza Afaf Zaher Essa Salama Faten Al Rayes Andy Hanna Savannah Wehbi Wael Batrouny Romy Abdelnour Astha Sirpaul Mohammad El Tayech Nikhil Verma Lucy Elder Rijin Kunnath Preetam Kotian Keegan Silveira Kaustubh Pachpute (KP) Gerone Sorsogon mahir jaseem Natasha Oneto Lea Moufarej Randa Halal Mario Atallah Marcos Coqs Savio Alva simon rafaghello Abdulilah Wazni Roland Zahra Carla El Hachem Meera Saleem Hossam Al-Saeed Christopher Probert Rajaa Chami Omar Abbas

We’re thrilled to announce that our very own Chairman, ramzi raad, has launched the digital edition of “The Story of Middle East Advertising.” This initiative empowers education in the region by catering to the growing academic interest in the book, expanding access to invaluable case studies and insights into the evolution of advertising in the Middle East. Calling all students and industry enthusiasts – don’t miss the chance to explore this valuable resource, now available online with interactive features and direct author engagement. Congratulations, Mr. Ramzi, from your TBWA\RAAD family! We look forward to witnessing how this new platform will inspire and educate the next generation of advertising professionals! Find out more: https://lnkd.in/ddJT3vas #TheStoryofMiddleEastAdvertising #MiddleEastAdvertising #EducationalEmpowerment #DigitalInnovation

Congratulations to our Chief Strategy Officer, Catherine Bannister, who has been selected to serve on the prestigious jury for the 2024 MENA Effie Awards ! As part of a star-studded jury panel, Catherine will help select the marketing pioneers demonstrating outstanding effectiveness and innovation globally. For over 50 years, the Effie Awards have celebrated marketing excellence through smart leadership and inspiring insights. We’re excited to see who will shine the brightest this year! Best of luck to all the entrants! #MENAEffie2024 #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards #Jury