formascope agency

Rebranding for Viva by formascope agency "Viva Armenia" CJSC is Armenia's leading telecommunications operator, who has grown into a trusted partner for over two million subscribers by fostering connections and belonging. With 19 years of experience, Viva emphasizes integrity, adapting global best practices to meet local needs. As a major taxpayer and employer, Viva also invests in social programs, reinforcing its role as a socially responsible, community-focused organization. As a technological leader, Viva continuously integrates new technologies and builds a comprehensive telecom ecosystem, reinforcing its industry leadership. Beyond technology, Viva's socially responsible initiatives and investments play a crucial role in enriching the community and supporting economic development. Ani Gevorgyan | #rebrand #rebranding #brand #brandidentity #creative #design #branding

"Viva Armenia" CJSC, Armenia's leading telecommunications operator, was founded in 2005. In 2007, it became a subsidiary of Russia's Mobile TeleSystems (MTS). However, in 2024, Viva announced its separation from the MTS Group and embarked on a rebranding journey in collaboration with our agency. Viva's visual language is grounded in two fundamental shapes: the square and the circle. These forms represent the balance Viva strives for—friendly yet tech-savvy—embodied in the concept of 'friendlyTECH.' By rearranging Viva's four letters into a circular form, we’ve created a symbol that embodies the essence of friendlyTECH surrounding you. More you can find on our website: https://lnkd.in/eXEc9Qfg

The TANBING packaging redesign, featured on Dieline, is a project for Nongfu Spring, China's largest bottled water company.

Nongfu Spring is China's largest bottled water producer and holds the top market share in the industry. As one of the top 20 beverage companies in the country, Nongfu Spring sought to expand its product offerings by enhancing its coffee line. They tasked us with redesigning their coffee packaging, including industrial design. The design is divided into three parts, each with distinct color coding to symbolize different aspects of the coffee experience: • Lower Part: Black, representing a coffee cup and indicating the strength of the coffee. • Middle Part: Frothy Foam, suggesting the texture and richness of a freshly brewed cup. • Upper Part: Metallic Color, evoking high-quality coffee machines and emphasizing the product's premium quality.

Branding completed for Armenia's leading telecommunications company. Viva around you / Viva քո շուրջը Full case coming soon.

Dieline about our packaging for Greenwoods Distillery (OSKI® gin)

INSIDE SKINCARE LAB is a natural skincare product manufacturer that harnesses the power of extracts and 100% pure essential oils from herbs and plants in the Armenian Highlands.  The brand name INSIDE SKINCARE LAB symbolizes the unseen but indispensable work that researchers dedicate to uncovering the skin benefits of plants from all provinces of Armenia. Each product undergoes a meticulous creation process, with details showcased on the inner part of the packaging, allowing customers to explore the behind-the-scenes journey of product creation. More about the project you can find here: https://lnkd.in/ezzCpZY5 #branding #packagingdesign #skincareproducts

From day one, our studio has been dedicated to crafting commercially successful projects for our clients. It's rewarding that our work is not only appreciated by clients and consumers but also recognized within the professional community. We take pride in our small yet exceptional team.  We achieved a significant milestone by winning the first ADCE - Art Directors Club of Europe for Armenia 🇦🇲, securing both Silver and Bronze awards. 

For the first time, an agency from Armenia has received a path to ADCE - Art Directors Club of Europe. We are honored and thrilled to be shortlisted with 3 of our projects. Fingers crossed, and we are looking forward to the winners!