Azerion JAPAC

High quality video advertising in trusted and addressable environments has never been more important.  We make brand videos work smarter and harder, through: 1.  Video Gamification, hover/swipe/click and interactivity in seamless, intuitive builds 2.  Shoppable video integrations 3.  Personalised video experiences to drive conversion rates 4.  Rewarded video in-game See the latest advancements reshaping video capabilities with Azerion here: https://lnkd.in/g2_RfRrv #DigitalInnovation #InteractiveVideo #AzerionJAPAC

On Thursday last week, we had the wonderful opportunity to embark on a captivating local wine tasting experience with our valued agency partner, Nunn Media. We were blown away by Brendan’s consultation with the land’s traditional owners and his own extensive research, acknowledging the history of the now-lost Yarra Falls, each sip was a tribute to Victorian producers and the rich tapestry of flavours they bring to the table🍇 What better way to spend an Autumn afternoon in Brighton, it was a delightful experience that left us awestruck and appreciative, thank you for having us Nunn Media! 🍂 🍷 🍁

Huge congratulations are in order for The Women in Programmatic Network DE&I committee for orchestrating a tremendously successful event in Sydney this morning. A special shoutout goes to Azerion’s Operations and Partnership Director and DE&I committee member, Elizabeth Grant, for skillfully moderating a thoughtful and meaningful panel discussion. Takeaway: "True inclusion needs to happen at ideation stage." Thank you to all of the panelists – Miyuki Kiuchi, Lorraine Donnelly, Sara Müller, and Salonee – for generously sharing your stories and insights. Events like these are vital in fostering dialogue, understanding, and actionable change within our industry. Let's continue championing diversity, equity, and inclusion every step of the way.

Celebrating our Managing Director, Georgia Woodburne, and our Commercial Director, Caitlin Huskins, along with all the other exceptional finalists who have been shortlisted in Women Leading Tech Awards! 🌟

🔥 Event Reminder: Debate Club Showdown today 🔥 Join us in cheering on Caitlin Huskins, and the affirmative team (Ricky Chanana & Hilary Xu) as they tackle the topic: "Programmatic will be the only way we buy advertising five years from now." 🚀✨ 📅When: Today - 15th of February at 5.30pm 📅Where: @Talent International Office12/2 Park St, Sydney 🎟️ Secure your spot now: tickets are free https://lnkd.in/ggiB5bBF Kat Coates Liam Sharan Georgia Woodburne Jem Salcedo Elizabeth Grant

The gaming advertising landscape is maturing, giving rise to creativity beyond conventional digital ads. The most effective ads seamlessly blend the boundaries between advertising and play. At Azerion, we understand the significance of rewarding players with engaging gameplay formats, enhancing their experience without disruptions. Our success metrics, both in ad engagement and offline impact, underscore the effectiveness of this approach. 🎮 As we look ahead to 2024, with the industry expecting a 72% increase in advertiser activity in gaming, innovation and creativity are taking center stage. This experimentation not only distinguishes brands from their competitors but also paves the way for groundbreaking campaigns. ✨ A special thanks to AdNews Australia for starting the year on a strong note with an in-depth look into gaming advertising, featuring our very own Georgia Woodburne.

Gen Z is a generation of digital natives that accept diverse values, and authentic connection with Gen Z can be found in gaming more than anywhere else. 45% of Gen Z view their digital identities as truer than reality. From the comfort of anonymity to the canvas of self-expression through in-game purchases and online communities, join Azerion JAPAC as we unveil the power of harnessing this remarkable digital universe at GENZA - Youth Marketing Experts! #Genza #GenZMarketing #Gaming Georgia Woodburne Caitlin Huskins Elizabeth Grant Jem Salcedo Kat Coates Liam Sharan