AdNews Australia

David Shoebridge: "When you watch the USA now you can see what will happen in Australia next May, so no politician can say they weren’t on notice." https://lnkd.in/gmjCp9ay

Clarabella Burley: "As we enter a new phase of growth, we are assessing all parts of our business and exploring new creative directions that will continue to engage our customers into the future." #advertising https://lnkd.in/gQ_q6xYA

The awards, presented at the Museum of Contemporary Art in Sydney to 300 industry representatives, celebrated agencies that have used Google's advertising solutions to drive client growth and achieve impressive business results. EssenceMediacom Australia, Orange Line, Spark Foundry Australia, Ryvalmedia, Online Marketing Gurus, Sparro, PHD Australia, OMD Australia, Growth Huntr

AdNews wraps up the biggest pitch news and wins from the fortnight. McDonald's, Digitas Australia, Publicis Groupe, DDB Group Australia, Westpac, Renault Group, Omnicom Media Group, The Lottery Corporation, Optus, UM Worldwide, MYER, CLEMENGER GROUP LIMITED, Leo Burnett, ANZ, DuluxGroup, IPG Mediabrands, Cyclone Creative, Visit Albury Wodonga, Orchard, Detmold Group

The "In the club, we all fam" trend, from Broad City, has taken off on TikTok since early October, with users captioning funny or unlikely group connections, like bridging generational gaps. Brands can use it to highlight team culture, playful intros, or generational slang. Lucy Ronald, Fabulate, TikTok

Fans followed Peach on every step of her doof journey, from designing a doof stick, to translating doof trolleys, to finding a song with just a hum, thanks to the help of clever new Google Gemini technology. 72andSunny

Adam Roberts: "They both bring a huge amount of passion and determination to the team and SeenThis' growing list of clients around the country." Michael Lopes Tara Duncan

Paul Hutchison has stepped down as CEO of M&C Saatchi Group AUNZ-owned media agency Bohemia Group to head back home to the UK.

Media agencies are optimistic about the prospects for SBS as the national broadcaster revealed a diverse slate of content for 2025 to celebrate a half centenary of being on air. Avenue C - Carolyn Northcote Enigma - Amy Dascanio Initiative - Daniela Rocchi iProspect Australia - Sean Eustace PHD Australia - Mikeah Irving The Media Store - Mollie Cross Wavemaker ANZ - Tia McCann

Ever since the Commercial Broadcast Tax was introduced in 2017 to replace broadcast licence fees, both the free to air broadcasters along with industry body Free TV Australia have been lobbying for its removal, arguing that the $45-46 million hit to the industry is exorbitant and outdated. Anthony DeCeglie Michael Miller Network 10 News Corp Australia Nine Seven Network