COMPASS STUDIO

You're looking at B&T's Women in Media 2024 Sustainability Champion! We couldn't be prouder of Natalie Dean-Weymark! As our friends at B&T put it so well, "being a sustainability champion involves more than creating initiatives and producing reports about progress on KPIs. It has to run through your veins — and it certainly does for Natalie Dean-Weymark. Without a doubt, Natalie is the leading female within the media industry’s sustainability landscape,” one adland insider told us. We couldn’t agree more." We're so proud to exclusively amplify the impact of world-bettering brands, especially under your leadership 💪 Sincerely, The entire Compass Studio Team (Luke Dean-Weymark, Diana Carniato, Sean Ryan, Sharon York, Erin Stafford, Holly Betts, Mitch Fuller, Elsy O’hare, Kathleen Quéré)

Have you ever wondered what impact AI is having on the environment? Our latest Navigator newsletter is hitting your inbox tomorrow, and is all about: ✨ AI 🌱 Sustainability 🎉 Festive season marketing If you're craving a dose of purpose-led insights, join the club - we’d love to have you! https://lnkd.in/gmWSFrAX

Ever wondered why Patagonia sparks such passionate reactions? Our PR team secured The Sydney Morning Herald article this week that explores exactly that conversation with it's audience of 7.2 million. Can the pursuit of growth not be priority 1 in a business? And what does that mean from a shareholder, audience, sales and engagement perspective? A brilliant read by Jessica Yun which aims to help people understand the detail of this extremely multi-layered cult-brand. A media run like this matters because it helps educate the masses to expect more of business and brands. That it IS possible to pursue progress. It's our goal at COMPASS STUDIO to flood media feeds with more of these stories that inspire and push for better. Who's with us?

Another awesome brand has joined Compass’ ranks! Good360 Australia is a nonprofit that connects companies with excessive goods to charities and communities in need. Together, we will be working on an influencer campaign to support EveryOne Day, their annual fundraising event where every one dollar delivers $20 worth of brand-new goods, including clothing, toiletries, mattresses, furniture, education supplies, and toys to people in need.

Exciting news! 🍫 We’re thrilled to announce our partnership with Tony's Chocolonely, a brand that’s shaking up the chocolate industry for the better. We’ll be working together to amplify their mission and values in Australia. Together, we’re committed to creating a more equitable and sustainable chocolate industry, one delicious bite at a time. Learn more about the partnership: https://lnkd.in/grp9pbme  #FairTrade #Chocolate #Sustainability #PR #Partnership

A huge welcome to The Sussan Group! Since humble beginnings in Melbourne in 1939, The Sussan Group have upheld values of fashion excellence and community care. Now the Group (and their three well-loved brands Sportsgirl, Sussan, and Suzanne Grae ) are B Corp Certified! We're working with the group to help them to continue "creating the change our customers want to see. If you think your brand is ready to communicate your impact, or just want to chat, we’re always open for a chat! https://lnkd.in/gZiaehZF

As consumer sentiment towards sustainability shifts, certain brands are setting new standards for environmental responsibility. A huge congratulations to R.M.Williams for their recent B-Corp certification announcement campaign. Not only is the certification itself a huge milestone, but communicating this to your audience is a challenge in of itself. When companies use their platform to drive environmental change, everybody wins. 🙌

Your brand's investing in impact. Great. But how do you talk about it? Converting hearts and carts with your sustainability message isn't easy. Many brands struggle to communicate their impact efforts meaningfully without compromising broader marketing goals. Read below to learn when your brand should consider an impact strategy... and if you do click below to download the full document 🤭 👇 https://lnkd.in/gAdKWKcX

At Compass, we love to see brands putting their ESG game into action! 💪 Let's shine a spotlight on those leading the charge with innovative impact campaigns that educate, inspire, and create lasting change. A special shout out goes to Two Good Co and Gelato Messina . 👏 A strategy that has caught our eye in previous weeks is their recent collaboration which sparked conversation around women and children affected by domestic violence and homelessness. Read below to see our take on how these change-makers transformed business into social impact.

🎉 TGS has officially pulled out of the largest seismic blasting proposal in history, putting an end to the project! This is something our partners at Surfrider Foundation Australia and Ben & Jerry's have been campaigning HARD for. We're so proud to have supported this campaign—and even prouder of the real-world impact the Save Our Southern Sea Film has had. It doesn't get much better than this! That’s 7.7 million hectares of the Southern Ocean saved. As Surfrider Foundation Australia put it so eloquently: "This victory is a testament to the power of relentless community action, countless hours of campaigning, and unwavering dedication. Thank you to everyone who showed up, volunteered, paddled out, posted, signed, or submitted... While other companies still have proposals to blast, this is a massive victory and sends a strong message to multinational companies that communities will continue to stand up for the protection of the ocean, coastlines and waves they love." Thank you to Drew McPherson, Steph Curley and all others involved for fighting the good fight. This is the kind of change we love to see and be a part of. While the fight for our oceans continues, today, we take a moment to celebrate this sweet success! #amplifyyourimpact #purposeledmarketing #seismicblasting