In the words of Rory Sutherland (my long-time podcast and YouTube content crush), "perspective is everything".
Here are a couple of interesting perspectives which have unravelled since the launch of the Quest 3.
You may have seen that Meta 'Glassholes' (or Quest-holes) are a thing now, much like Glassholes were a thing when a small amount of Google Glass users were mocked for making people uncomfortable in public situations a decade ago.
To catch you up, read this piece from 2013,
https://lnkd.in/gk6xuRAz
and then this piece from October 17, 2023,
https://lnkd.in/gsX9T4h9
I think there are two, super interesting perspectives here that are worth investigating:
1. In a recent conversation with my pal and collaborator Patrick Shirley, he mentioned that one of the reasons that the tide will turn with the Quest 3 is that the person wearing the headset is no longer the most self-conscious person in the room.
The low-latency, full colour 4K passthrough vision means you still get to see and keep up with whatever is going on around you, if you want to. And you are (mostly) no longer subject to the spook pranks that one of your mates with zero VR etiquette is sure to play on you. Now the joke is on them.
2. As Mat Honan points out in the article above, we already know that almost no one has a problem with watching streaming services, listening to music or taking photos and videos in public places with their phones.
So what is it about the form factor of a headset that makes it so hard for people to swallow? I'd particularly like to hear peoples' perspectives on this.
Stuart Butterfield famously said, "The only true measure of human innovation is change in behaviour." People are inevitably going to get more comfortable with headsets as a platform, 10 years post-google glass and driven by the charged anticipation of the the Vision Pro - arguably a more refined cousin to the Quest 3.
As a result, I think we're on the cusp of one of the most exciting and yet strange shifts in how we work, since the invention of the smartphone.
#augmentedreality #glasshole #questhole #metaquest3 #passthrough #quest3 #vr #ar #xr