Enero Group

As Mental Health Awareness month draws to a close, we're reflecting on our impactful panel event: ‘Let’s Talk About It'. We are beyond grateful for the valuable insights and honest conversations shared by our panel of Accredited Mental Health First Aiders, who highlighted the power of vulnerability and importance of open dialogue in reducing mental health stigma. Together, we are fostering a workplace culture where every voice is heard and supported. Thank you Abigail Dawson, Jen Dobbie, Andrew Killey, Eileen Cosgrove-Moloney, and Anna Bollinger for your raw honesty and vulnerability.

A huge congratulations to the team at BMF for taking home the title of Effective Agency of the Year, along with eight other awards including the Grand Effie, at last weeks Effie Awards. In addition to BMF's nine awards, our incredible client ALDI Stores Australia was crowned Effective Advertiser of the Year. Well done to all involved.

A massive congratulations to our Head of People and Culture - Australia and Global Head of Learning and Development, Sarah Scottpaul Barnes for her number one spot on B&T’s Best of the Best Mentors list!   “We’ve taken personal testimony from staff, looked at the initiatives that many are involved and studied their impact on the industry at large and the things they champion. We’ve also collected from our Best of the Best Nomination Form - nominated by the C-Suite, picked by B&T”   This is a huge accomplishment and a reflection of the work she does for us here at Enero. Congratulations again Sarah, this recognition is so well deserved. https://lnkd.in/gwfG9Y45

This year, International Women’s Day (IWD) is all about Inspiring Inclusion, and investing in women to accelerate progress. To unpack both the progress and challenges surrounding gender equality, Enero Group gathered for a live streaming of Rabia Siddique QCVS BA LLB GAICD FAIM CSP interview with THE GROWTH FACULTY UK LIMITED, as she powerfully shared her experiences leading international cultural change. While earlier in the week, BMF Australia's Irina Hayward, Hotwire Australia's Melissa Cullen GAICD, Orchard's Fiona Walters, BMF Australia’s Kiah Nicholas, and Enero Group's Abigail Dawson candidly shared their experiences of navigating the different stages womanhood while thriving at work and unpacked how we can help close the economic equality gap. #CountHerIn #InspireInclusion #IWD2024

Ahead of International Women’s Day (IWD) tomorrow, our Group Communications Director Abigail Dawson moderated a panel featuring inspiring leaders - Irina Hayward, Melissa Cullen GAICD, Kiah Nicholas, and Fiona Walters - from Enero Group businesses' BMF Australia, Orchard, and Hotwire.   Following the theme of IWD, Inspire Inclusion, the session unpacked women's economic empowerment and celebrated, discussed, and reflected on both the progress and challenges surrounding gender equality. #InspireInclusion #IWD2024 🫶

Speaking of Enero Group's H1 FY24 financial results, Brent Scrimshaw, said: "Throughout FY24 H1 our Australian-based agencies, BMF Australia and Orchard, continued to prove their ability to drive robust growth in a competitive market, which is a result of our deep-focus and award-winning work in the healthcare and consumer practice. "Globally, the Hotwire Group continues to be at the forefront of tech marketing and artificial intelligence. Recognised as thought leaders at the World Economic Forum’s Annual Meeting in Davos, Hotwire’s North America CEO, Heather Craft and Continental Europe CEO, Ute Hildebrandt facilitated and interactive session with some of the world’s biggest companies and CEOs on AI and its role in brand narratives and creativity.”

At Enero Group, we are committed to improving mental health literacy, reducing stigma, and enhancing confidence levels in providing mental health support. So last week, we held our first Mental Health First Aid training course, resulting in an incredible group of qualified Mental Health First Aiders within the Enero Group. The course empowers participants with knowledge, skills, and confidence to recognise, understand, and respond to mental health challenges people may face.

We're thrilled to welcome Nikki Harrison as our Group Head of People & Culture. "Nikki’s unique blend of capabilities and experience across creative and service-based businesses, workplace transformation, and corporate and marketing services, makes her the right addition to the broader Enero Group as we continue to invest in developing our people and culture in a more progressive and innovative global marketplace," said Brent Scrimshaw, CEO, Enero Group.

Enero Group Global CEO, Brent Scrimshaw, penned an article in Forbes to unpack the ingredients needed to make highly creative, authentic, and aspirational campaigns the norm, not the exception. Throughout the article, Scrimshaw explores why for brands and marketers, there’s nothing more detrimental than tired work and why agency-client relationships that forge meaningful collaboration and envision innovative ideas will be the ones that have us sharing them at the dinner table and digital watercooler.

Speaking to Forbes, Enero CEO, Brent Scrimshaw, unpacks how purpose and authenticity can help businesses expand brand awareness when entering new markets. "Brands that want to expand into new markets must be guided by two tenets: purpose and authenticity. The best global companies know exactly who they are, who they serve, what they stand for and why. This, combined with an unrivaled understanding of customers, drives innovative products and experiences. These values are never sacrificed, even for the allure of short-term wins or new market share."