MagicBrief

We've all burnt hours digging through competitor ad libraries, praying to find that one nugget worth sharing with the team. But those days are gone. The MagicBrief team has been working around the clock to bring you a brand research solution that gives you full context on the creative themes, hooks, landing pages, and formats working for your competitors in real-time. Meet Brand Tracking 2.0 – instant intel on anyone's creative strategy. Take a cheeky demo for a spin below, and reach out if you want to chat about how MagicBrief can unlock your team's creative performance. P.S. We’ve reset all MagicBrief trials, so you can log in today and get stuck in for free ❤️ 

5 Tools I Use in My Daily Workflow. 14/30 Ad Creative Workshop for Founders Magic Brief - Find ad inspiration, save top ads, and get a performance overview. Artlist - Access royalty-free music and sound effects to elevate your ad’s mood and impact. Eleven Labs - Text-to-voice tool for creating different voiceovers—perfect for regional variations. Figma - Static ad design, sale assets, and custom overlays. Essential for visually polished creatives. ChatGPT - Refine scripts—not to create, but to reframe. Adjust tone, gender language, and style for better targeting.

Hosted our very first MagicBrief virtual masterclass this morning with Jamie from Defiant Digital on how to 10x your ad creative output in 30 days (perfect timing for BFCM) 🚀 One of my biggest pet peeves? Webinars that are all fluff—where you leave feeling accomplished for attending but with zero actionable takeaways. Well, this wasn’t that. This session was packed with tools, templates, and real-life examples that any marketing team could steal (ahem, *implement*) immediately. For me? It was another reminder that I can wax lyrical about MagicBrief all day, but nothing beats someone showing how they use it daily to deliver ridiculous results for their clients. And we’re just getting started. More expert collabs coming soon. Watch this space 👀 DM me if you missed out and want the recording!

Stop guessing what your competitors are doing—find out in 5 minutes ⏰ This simple competitor audit is your shortcut to uncover: 🌠What ad formats they’re testing—to spot gaps in your own mix and creative trends you could apply 📝What messaging is working—so you can assess how you’re positioned against them in the market 💄What products they’re pushing and when—so you can stay ahead of new launches and see how they sell with offers 💰What sales moments they’re targeting—so you can align your spend to compete strategically or capitalise on their off periods 🚀And most importantly, what’s working—so you can fast-track your creative research and make ads that outperform them Your competitors are always testing and learning—make sure you’re paying attention 😜

Good news: Analysing ad creative isn’t rocket science! 🚀 Bad news: Most people are still lost in space 👽 I like to break it down into two buckets: Hard metrics ➡️ ROAS and CPA (whatever is relevant for your business—purchases, leads, app installs, you name it) Soft metrics ➡️ Thumbstop ratio, hold rate, CTR—these gauge your ability to grab attention and drive a click. Hard metrics show you the money. They’re all about what your ads are actually bringing in. Soft metrics, on the other hand, are the creative gut-checks. Are you stopping the scroll? Are people sticking around long enough to catch your message? And, is that message compelling enough to get them to click? Creative is the biggest lever you’ve got for performance. The best teams have a constant feedback loop, evaluating both hard and soft metrics to figure out what really works, and to double down on it. Master this and you unlock growth 💥

STOP LETTING YOUR CONTENT DIE AFTER ONE USE 🔪😵 Every brand should be building a library of these 3 types of footage to get more bang for your buck when making paid ads. Think of your content like building blocks - mix, match and build. Paid 3 UGC creators for unboxing and testimonial videos? Great. Stack clips from all 3 into a testimonial collage or a split screen of different customers unboxing. And if you're running creative reports regularly (*cough* on MagicBrief), you’ll start spotting trends in what actually works for your brand - so that you can do more of it 🙂↕️

Ever wanted to peek behind the curtains of a high performing creative team? I've teamed up with MagicBrief to show you the systems and processes that help our team pump out 3000+ ad creatives per month 🚀 Join us next Wednesday, 25th of Sept 10am Sydney time to get your brand ready for Q4/BFCM Register here: https://lnkd.in/g7tr7bkV Let's go!

We're giving away the strategic playbook behind how Jamie and his team Defiant Digital ship 3000+ ads a month 👀 Join us next Wednesday 25th September - 10am AEST (Sydney) for this free webinar masterclass - LINK BELOW! If the time doesn't work, register anyway and we'll send you the recording 💥

This isn't one of those webinars you sign up for, thinking "future me will attend," and then... never show up. The truth is, the upcoming sales season could make or break your year. It’s chaos out there, and every brand is fighting for attention. If you don’t have enough creative in the mix, you’re going to get drowned out. This is why we've partnered up with Jamie Kritharas and his team at Defiant Digital. They’re shipping out 3000+ ads per month for clients around the world and managing $50m+ in annual ad spend. In this session, Jamie's giving you the exact playbook on how they do it. This isn’t some fluffy, high-level stuff. You’ll leave with actionable insights to help you churn out ad creative like a machine (without burning out your team). Hit the link in the comments to register. Can’t make it live? Register anyway, and we’ll send you the recording! 🔮⚡️

I stopped dead in my tracks seeing this ad (and I bet their thumbstop ratio is off the charts) but ended with a big ol’ smile on my face. 💥CONCEPT: Controversial hook ⭐️ BRAND: Threadheads 🤔 WHY IT WORKS: Hooks you in with a controversial headline but keeps the bit going for a bit of harmless, product centric fun. Follow for more ad inspiration from the world’s largest ad library 🔮⚡️