Tourism Australia

As we head into the weekend, here is some inspiration in the form of our top performing social content for October 2024. Share your content using the #SeeAustralia or tag @australia for a chance to be featured across Tourism Australia’s social media channels, aimed at driving high yielding travellers Down Under. While our preference is for you to share your content directly via social media channels, if you have something you think we’d really love or you’d like to chat directly to our Social Team, please email us at socialmedia@tourism.australia.com. 1. Wombat x Kangaroo  📍: East Coast Nature World, TAS  🔗: https://lnkd.in/g8AhV4B2 📸: TT/eastcoastnatureworld 2. Lord Howe Island Sunset 📍: Lord Howe Island, NSW 🔗: https://lnkd.in/gbxw7NY5 📸: TT/_markfitz 3. World’s Best City – Sydney  📍: Sydney, NSW 🔗: https://lnkd.in/gpaA4Pei 📸: IG/australia ID: Camera pans to the right over a white sand beach sprinkled with rocks, clear blue water and distant green mountain peaks during sunset.

This week our Industry Roadshow took place in Sydney / Warrane. It was great to see so many of our New South Wales partners at both the CEO Roundtable and Industry Briefing. As part of the Briefing our Managing Director Phillipa Harrison was joined on stage by Tourism Australia's Country Manager China Nick Henderson and Regional General Manager, UK and Northern Europe Andrew Boxall and Regional General Manager, The Americas and New Zealand Chris Allison. Next week we will take the series to Adelaide / Tarntanya and Hobart / nipaluna. If you haven't already, you can register to attend here: https://lnkd.in/dexXvH9f #ComeAndSayGday #SeeAustralia

Read our Essentials newsletter this week for an update on Australia at Singapore Airlines Time to Fly travel fair, exhibitor applications open for ATE25 Media Program, Australian cover and travel spread in Vogue Taiwan, and more… Read the newsletter here: Subscribe to Essentials here: https://lnkd.in/guFcSn5w   #ComeAndSayGday #SeeAustralia

Last week we continued our Industry Roadshow with a CEO Roundtable and Industry Briefing in Melbourne / Narrm. Visit Victoria's CEO Brendan McClements joined the briefing along with Tourism Australia's Country Manager China Nick Henderson and Regional General Manager, UK and Northern Europe Andrew Boxall. Thank you to everyone who participated in the program, for sharing your insights and for making the time to come and join us. #ComeAndSayGday #SeeAustralia Visit Victoria Phillipa Harrison Bede Fennell

Read our Essentials newsletter this week for an update on the New Zealand market event in Auckland, to register for our November industry webinar, Team Australia amplifies media connections in Asia Pacific at IMM Asia, and more… Read the newsletter here: https://lnkd.in/gTcm4z3u Subscribe to Essentials here: https://lnkd.in/guFcSn5w   #ComeAndSayGday #SeeAustralia

This Friday, 1 November at 11am AEDT, we continue our Industry Webinar series and this time we are going to have a focus on the all important aviation landscape. As we have seen with tourism’s post-pandemic recovery, aviation capacity is vital and whilst the sector has largely recovered to around 100 per cent of 2019 levels, we know that recovery is mixed across markets. We will hear from Virgin Australia CEO Jayne Hrdlicka with the latest updates on what is happening at the airline, and the new CEO of the Australian Airports Association (AAA), Simon Westaway, will give us an update on developments from our airports across the country. Register to attend https://lnkd.in/g3er_PPa

This week the Tourism Australia Board and our Industry Roadshow travelled to Perth / Boorloo. The two-day itinerary included an industry leaders’ dinner, Board Meeting, along with a Tourism Australia Industry Briefing and networking event. The visit also highlighted just how much is going on in Western Australia from a tourism perspective, with a focus to the future growth of our industry. Thank you to everyone who participated in the program, for sharing your insights and for making the time to come and join us.    #ComeAndSayGday #TourismWA #SeeAustralia Tourism Western Australia

Read our Essentials newsletter this week to register for our November industry webinar, exhibitor applications open for ATE25 Media Program, Tourism Australia launches first Muslim consortium in Indonesia, and more… Read the newsletter here: https://lnkd.in/g6vVRzhJ Subscribe to Essentials here: https://lnkd.in/guFcSn5w #ComeAndSayGday #SeeAustralia

Tourism Australia has a long history of working with leading identities across the food and drink industry to showcase our world class food and drink offerings to the world.   This month we’ve been continuing this work by hosting some of the International Academy Chairs from ‘The World's 50 Best Restaurants’ and top tier international media to grow and convert the global appetite for Australia as a travel destination internationally.   The itinerary for the visiting Academy Chairs and media has been carefully crafted and includes visits to restaurants in Melbourne / Narrm, Hobart / nipaluna and Sydney / Warrane including visits to city-based fine diners such as Vue De Monde, Quay and Saint Peter. Regional restaurants and experiences have also been on the program including Brae in Victoria’s Otway’s, The Agrarian Kitchen and Lark Distillery in regional Tasmania and shucked oysters in the Hawkesbury region.   Throughout the visits, media have had the opportunity to meet the people behind the dishes and the producers harvesting the ingredients.

Read our Essentials newsletter this week for an update on G’day Australia 2024, eDreams campaign activity in Continental Europe, World Routes 2024, IMEX America 2024, and more… Read the newsletter here: https://lnkd.in/gfhbU4_M Subscribe to Essentials here: https://lnkd.in/guFcSn5w   #ComeAndSayGday #SeeAustralia