Tourism Council Western Australia

The Guru Productions series “Our State on a Plate” showcases the best food and beverage experiences and Agri-tourism businesses in WA. The show is now being broadcasted nationally on 9NOW and 9LIFE as well as premiering across WA on Channel 9 and 9HD. Tourism Council WA partner Guru Productions is enjoying the best ratings ever for series 10, coming in as the 4th most watched TV series on Channel on Sundays. The exciting news is that the last 100 episodes have just launched across North America on ROKU television to its 60 million subscribers. WA food, beverage, primary producers and fishers as well the State’s top chefs are on the screen of 60 million Americans and Canadians. The series has been exceptionally well supported this year and Guru Productions have just 8 sponsorship opportunities left for the 2024 series. If you have a WA food story, Guru Productions would love to work with you to tell it. For more information, visit the website www.ourstateonaplate.com and for any more information contact info@guruproductions.tv

In 2023-4, WA attracted 57,000 Chinese leisure visitors, surpassing pre-COVID visitation levels. Visitors and spend from this market makes them WA’s fourth largest international market, with a $111 million spend for this period. Western Australia’s share of Chinese visitors to Australia has grown to 10%, compared with 5.5% in 2019. As Australia recovers its Chinese market, Tourism Council WA will hold two workshops to help local tourism businesses attract and service Chinese visitors. The China Ready workshop will prepare you to service the growing Chinese market by understanding cross-cultural culture, history and traditions, and taboos, along with how to meet, greet and serve Chinese customers. The Marketing to the Chinese Traveller workshop will help you understand the China market, teach you to use Chinese social media, how to work with China-approved Inbound Tour Operators and use suitable payment systems. Click here to learn more and register https://lnkd.in/guHt-df

Thank you very much to Little Creatures Brewing, RiverBank Estate Winery & Restaurant and Happs Wines for being the beverage sponsors of the 2024 Perth Airport WA Tourism Awards Gala Dinner. Little Creatures was born from a love of great beer shared by a few good mates in 2000. In particular, it was its hop-driven American Pale Ale with a distinct flavour and live bottle conditioned which gave way to our name 'Little Creatures'. The story started on Fremantle’s Fishing Boat Harbour water’s edge, where Little Creatures took a crocodile farm to create our brewery. Fremantle is, and always will be, its spiritual home, a place that brings people together. Because just like Little Creatures’ family of flavourful beers, life gets more interesting when we come together. ALL CREATURES WELCOME. The Riverbank Estate Winery is a family owned producer operating out of a 30 year-old vineyard on the banks of the Swan in Western Australia. This award-winning winery has 18 varieties of wine grapes in their 30-acres of vines and boasts several Gold Plate awards and stunning landscapes that make it perfect for functions. Happs' winery is an innovative, family-owned Western Australian business who believes wine should be accessible and enjoyed by everyone. Founded in 1978, Happs has a long and inspiring story as one of the pioneering, family-run wineries in the Margaret River region. Their story begins with two local high school teachers, Erl and Ros Happ, who fell in love in 1969.

Willie Creek Pearls is recognised as one of the most awarded tour attractions in Western Australia. They are renowned for sustainably producing the best pearls in the world: Australian South Sea Pearls at their commercial pearling site, Willie Creek Pearl Farm, located 38km north of Broome. With over 35 years of experience in the tourism and retail jewellery industries, the company has been inducted into the WA Tourism Hall of Fame four times, most recently in 2023 after winning Gold to retain the State’s top tourist attraction title for the third consecutive year. You can find out more via the link https://lnkd.in/g6E7CQK2

Take part in Wednesday’s China and India Market webinar to learn about these two important international markets for WA, ahead of key moments in the calendar for both. Chinese leisure travelers to Western Australia have now surpassed pre-COVID levels📈, presenting an opportunity for tourism operators to consider how they service and market to the Chinese traveler, especially ahead of Chinese New Year. India is Western Australia’s eighth largest international market, having grown by 13% compared with pre-COVID levels. Ahead of the opening cricket Test match 🏏against India being played in Perth in November find out how to target travelers from India. Click here to register now https://lnkd.in/dx2WjbxC

The WA tourism industry will gather on November 9 to celebrate the 52nd edition of the WA Tourism Awards. Thank you very much to the City of Perth for being a support sponsor of the 2024 Perth Airport WA Tourism Awards Gala Dinner. The City of Perth is revitalising urban spaces into thriving new centres, with parks, public places and facilities that celebrate the city’s natural and built form. An unprecedented rate of change and expansion has transformed our riverside City and reinforces Perth’s position as a contemporary, cosmopolitan capital. Learn more here https://perth.wa.gov.au/en

Tourism Council WA continues to represent tourism businesses in meetings with government, recent advocacy includes: 🌟Representation to DBCA and the Environment Minister for longer licences of 15 years or longer for tour operators investing in vehicles, vessels, equipment and resources, a commitment to maintaining current tourism operations in areas recently declared National Parks and resources to ensure adequate representation of the industry and visitor needs in upcoming Management Plans for new and existing National Parks. 🌟Tourism Council WA congratulated the State Government on its record level of funding for tourism events and the economic diversity and jobs those events created and has commenced State election advocacy to maintain tourism and event funding over the long term to grow both regional and metro events. 🌟Tourism Council WA has welcomed the enhanced rock lobster marine tourism arrangements announced by the State Government as it will bring certainty for marine tour operators to invest in promoting this unique experience to Western Australians and around the world. The arrangements follow a four-year trial of lobster tourism regulatory changes advocated by TCWA in 2018-19. Click here to read the full newsletter https://lnkd.in/dU9iWgeD

Join Tourism Council WA’s China and India Market webinar to learn about these two important international markets for WA, ahead of key moments in the calendar for both. Chinese leisure travelers to Western Australia have now surpassed pre-COVID levels📈, presenting an opportunity for tourism operators to consider how they service and market to the Chinese traveler, especially ahead of Chinese New Year.  India is Western Australia’s eighth largest international market having grown by 13% compared with pre-COVID levels. Ahead of the opening cricket Test match against India being played in Perth in November 🏏 find out how to target travelers from India. ➡️ Click here to register https://lnkd.in/dx2WjbxC

The WA tourism industry will gather on November 9 to celebrate the 52nd edition of the WA Tourism Awards. Thank you very much to Parks & Wildlife Services for being a support sponsor of the 2024 Perth Airport WA Tourism Awards Gala Dinner. The Parks and Wildlife Service at the Department of Biodiversity, Conservation and Attractions works to conserve WA’s natural and cultural values and provide world-class nature-based tourism experiences. Parks and Wildlife Service partners with the community to foster appreciation, knowledge and enjoyment of WA’s nature and parks. Learn more here https://lnkd.in/dV4NRrxa

Tourism Council WA has extended its deadline for submissions of papers and topics from potential speakers for the 2025 Perth Airport WA Tourism Conference in Fremantle on May 26-28, 2025. Speaker submissions are open until 5pm, November 6. Tourism operators of all sizes, industry suppliers, academics, government and association representatives are welcome to apply. Click here to learn more https://lnkd.in/ddpffD5x