Our upcoming DAAC Summit on October 8 will be filled with learnings! Join us for free in-person or online.
This content isn’t available here
Access this content and more in the LinkedIn app
The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible self-regulatory program for responsible online interest-based advertising (IBA). The Canadian AdChoices program was developed by the DAAC and designed to educate consumers about IBA and provide mechanisms for consumers to know when IBA is occurring and the ability to control whether or not they choose to permit the collection and use of their browsing data for IBA purposes. Companies may reference the DAAC's AdChoices Principles and learn more at YourAdChoices.ca. Companies wishing to register for this program are encouraged to visit: https://youradchoices.ca/en/business-registration
External link for Digital Advertising Alliance of Canada (DAAC)
2238 Dundas St. West
PO Box 59045
Toronto, ON M6R 3B5, CA
Digital Advertising Alliance of Canada (DAAC) reposted this
🚨📣🚨 Julie Ford will join us at the #NextCampaignSummit on Sep 12, 2024! Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada (DAAC), the Canadian arm of the AdChoices self-regulatory program for interest-based advertising (YourAdChoices.ca) and the Political Ads program for advertising transparency (PoliticalAds.ca). Julie handles all program administration and advocacy and has been leading the association since 2015. Julie also assists Digital Advertising Alliance USA with projects across North America, all to provide greater consumer transparency and choice for relevant & political advertising. Before her role with the DAAs, Julie worked in various senior positions on the ad network, agency, and association sides throughout her digital career, which started in 2000. We're looking forward to having Julie join our esteemed group of panellists. #cdnpoli #politicaladvertising #youradchoices #politicalads
🔔 Between briefs? There are 3 weeks left to craft your winning idea for the 2024 IDEA Competition by ICA - Institute of Canadian Agencies All for-profit brands and their agencies are eligible to enter. In partnership with Bell Media, the hashtag #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling for brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. This year’s entries must shine a spotlight on the lived realities of Gender Equity in Canada. 📅 Deadline to enter is September 9th. Learn more and enter here: https://lnkd.in/gtrKkRVG 💡 Need some inspiration? Check out past competition winners: https://lnkd.in/ecz38qr #IDEACompetition2024 #IDEACompetition #GenderEquity #DEI
Digital Advertising Alliance of Canada (DAAC) reposted this
🔔 Between briefs? There are 3 weeks left to craft your winning idea for the 2024 IDEA Competition. All for-profit brands and their agencies are eligible to enter. In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling for brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. This year’s entries must shine a spotlight on the lived realities of Gender Equity in Canada. 📅 Deadline to enter is September 9th. Learn more and enter here: https://lnkd.in/gtrKkRVG 💡 Need some inspiration? Check out past competition winners: https://lnkd.in/ecz38qr #IDEACompetition2024 #IDEACompetition #GenderEquity #DEI
The DAAC's statement regarding the recent Google announcement to maintain third-party cookies in Chrome: https://lnkd.in/gZZtCtbw #AdChoices #thirdpartycookies #cookies #advertising #control
Lou Mastria, DAA CEO, highlights the call-to-action for ad tech providers to begin testing WebChoices 2.0 now - today - to be ready for the new browser extension set to release later this year. Contact the DAA or DAAC to get involved! https://lnkd.in/gTZvzZV6
Please read this IAPP - International Association of Privacy Professionals summary on Google's move not to deprecate third-party cookies in Chrome. The DAA & DAAC are more than ready for whatever is next. Our developments over the last 18 months have perfectly positioned our tools for any future iterations of consumer choice for interest-based advertising. Want to know more? Attend our DAAC Summit on October 8 to hear from the DAA, Google, Didomi, and others. Register for free here: https://lnkd.in/ghjNS2E8. https://lnkd.in/g3S3UAM6 #Google #ThirdPartyCookies #Cookies #Advertising #IAPP
Digital Advertising Alliance of Canada (DAAC) reposted this
We are excited to announce that the Digital Advertising Alliance of Canada (DAAC) has been honored with the Not for Profit Leadership award at the PICCASO Awards Canada gala night, held on June 11 in Toronto. Read the executive summary below to learn more about their remarkable achievement! The DAAC operates the Canadian self-regulatory program for online interest-based advertising, called AdChoices. This industry-led effort gives consumers more information and choices about the advertising they receive online. The self-regulatory program requires companies to clearly inform consumers about their data collection and use practices and allows consumers to exercise greater control over the types of ads they see. Over the last year, the DAAC, in partnership with their sister organization the DAA in the United States, has continuously evolved the program to allow for support in the post-third-party cookie world through a series of tool upgrades and program clarifications. It's now expected that program participants not only use the icon on ads and on their sites/apps and adhere to the advice given to them by the DAAC's accountability partner Ad Standards, but now, new tools exist to extend consumer choices beyond the cookie. The first tool is the Token ID-Based Choices tool, which allows consumers to opt out of the use of their hashed email address or phone number to be used as a token for interest-based advertising. Additionally, an upgraded browser extension preserves consumer choices after third-party cookies disappear. This work recommits the DAAC to its important mandate. *As submitted by the nominator #PICCASOAwardsCanada24 #DataPrivacy #informationsecurity #complaince #Notforprofit #Leadership
Digital Advertising Alliance of Canada (DAAC) reposted this
Our 2024 research report, DEI in the Canadian Marketing Sector: Polarization, Ageism and Mounting Frustration, now in its fourth year, is one of several initiatives that the Canadian Marketing Association is taking to fulfill its 2020 pledge to combat racism, discrimination and systemic barriers to inclusion in the marketing profession. Key findings in this year’s report include: 1. Marketers are experiencing polarization in the workplace, which has a negative outcome on employee engagement. 2. Ageism and intersectionality are affecting marketers’ careers, leading to more discrimination, microaggressions in the workplace, and a higher potential to experience barriers and job loss. However, a well-diversified leadership team can mitigate the impact. 3. Ignoring issues lowers employee engagement. 4. Steps can be taken to improve the polarization issue and build diversity. The good news is that many marketing leaders are already making an effort—but there is room for growth, particularly in hiring practices and leadership efforts. Get more insights from our DEI report here: https://lnkd.in/gcuByUik Surveys were distributed through the CMA and its partners: Strategy Online, Ad Standards, APTN, Association of Canadian Advertisers (ACA), Association of Creative Communication Agencies, Black Talent Initiative, COPHAN - Confédération des organismes de personnes handicapées du Québec, Digital Advertising Alliance of Canada (DAAC), Digital Marketing Sector Council, Grenier, IAB of Canada, Marketing News Canada, POCAM - People of Colour in Advertising & Marketing, and SMCC- Sponsorship Marketing Council Canada. #MarketingInsights #DEI #ThoughtLeadership #DEICommittee
SAVE THE DATE: Oct 8, 2024 will be our next event. This hybrid event will be held at the beautiful Osler offices in downtown Toronto. Register today for free! https://lnkd.in/gTxkz6sS