In Social

As Jessica Grossman, M.A. said: "If you're ever looking for a development team to build your next Shopify theme, you might as well hire the people who literally helped write the exam on it!"

we can sit with them 😭 💛

Thanks to the Orita team for helping to share our methodology on the "Full Circle Approach to Digital Marketing"!

When your Founder & CEO, Jessica Grossman, is the only woman they chose to contribute to such an incredibly insightful report ✨

Roll call 📢 Who's coming to Aspen with me and Attentive for their Agency Retreat next week? While there, I'll be: ✔️ Meeting other amazing agency founders ✔️ Speaking on the 'Ladies in Tech' panel ✔️ Learning about Attentive's upcoming features and partnership efforts ✔️ Getting a massage (instead of skiing 🙈) ✔️ Eating delicious food (catering to my many health-related dietary needs) ✔️ Shopping?? ✔️ Having the literal best time (I can feel it!!) Can't wait to see you all there! PS: don't worry, my In Social team will still be working hard (as always) while I'm away!

I'm live *now* with Orita on behalf of In Social ⤵️

Our very first Ecommerce Agency Confidence Index of 2025 is live, and it’s already shaking things up! We reached out to our agency community (thanks Jody Edgar, Bogdan Mihalache, Jessica Grossman, M.A., Stefan Chiriacescu, Preslav Nikov and Ash Ome for the quotes!) and found some interesting twists: - Some brands are tightening their budgets post-holiday, while others are doubling down on new projects. - A bunch of agencies are seeing a surge in ecommerce app investments—apparently, “New Year, new tech stack” is a thing. - And price sensitivity? All over the map. A chunk of clients is hyper-focused on ROI, but some are surprisingly chill about bigger spends if you can deliver results. Honestly, it’s looking like 2025 might be the year of bold moves and split strategies. Check out the full January report and let me know what you think: https://lnkd.in/d7-CfETc

I am heated. I just saw a post by a founder that has made my blood literally boil. I won't name names or tag them or the company because I'm not petty like that, but I felt I had to say something to stand up for people who deserve so much more. The post? A founder made a post explaining that she had "temporarily" laid of 40% off her staff because of the US tariffs, and that Canadian retailers need to buy her product so she can hire them back. I'm sorry, what?? Not only that, but the comments of the post were supportive of this decision and echoed that this was all the US' fault. Some even shared it as an example of what tariffs can do to the Canadian economy. Excuse me?? Not only have the tariffs not even gone into effect yet (and, hopefully, never do), but she is posting that can't pay to keep her employees on during this "temporary" time? A time that hasn't even arrived yet?? Why am I so heated? Because there is not one ounce of REMORSE, not an ounce of REGRET, nothing that says "I tried everything possible" to avoid this. Not one single mention of accountability. Meanwhile, her employees are flooding LinkedIn looking for jobs (any Lifecycle Marketing people need a job? Hit me up!) As a founder, CEO, and business owner myself, I have *always* ensured I have months (and, lately, YEARS) of payroll available should such hardship appear out of thin air. COVID certainly highlighted the importance of this, but it's a safety net I made sure was always there. Not only that, but as a founder, CEO, and business owner, it is my DUTY to pay my employees consistently, for as long as possible, by whatever means necessary, including by foregoing any and all salaries, payouts, and dividends I could take, no matter what. My employees are my people, and my people are my responsibility. My employees are the people who chose to create their livelihoods by working for me. They are trusting me to ensure they can survive in this increasingly expensive world. They are giving me all they can give to make my company successful. All for one simple thing: a steady pay check. And it is my sole responsibility to give them that. I get that these tariffs are bad. I get that my business is not 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 at risk, but we are a handshake away from facing them, too. You bet I have protections in place should this happen. I love my team, I love the company that I own that would not be what it is 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 my team, and I love that they put their trust in me. I would and will always do whatever I can for them, and I hope they know that. I hope other founders/CEOs/business owners know that, too. Because being the boss doesn't just mean you get to make the decisions, it means you are responsible for making the right ones.

Apply now (and ignore the "job closed" nonsense if you see it!) ⤵ 💌 careers@insocial.ca

Not to brag or anything, but we have the best team ever ✨ Actually yeah, you know what? We 𝘥𝘰 want to brag. ⤵️ The people. The culture. They make In Social. So, to celebrate our incredible team, we hosted our 1st annual "In Social Peep's Choice Awards" during our holiday party this month 🏆, and here are our (well-deserved) winners! Jessica Grossman, M.A. started our company nearly a decade ago (10 years!? 🤯), and since then, In Social has turned into this kickass group of people that make us who we are. And we love each and every one of them. 💕 See the full award show here 👉 https://lnkd.in/gQjC2izg