Klue

If you’re in Cleveland next week, you have a VERY special Klue person you can meet… 👀 It’s Katie Berg 🫡 The absolute bestest VP of Marketing in the biz. She’ll be speaking at MAICON and if you want to learn about how to boost your revenue (seriously), her session is one you do not want to miss. Also, she’s the true leader of vibez, so even if you don't like revenue, just come say hello. Check out her session on September 11th @ 12:25pm in Room 26!

This is a masterclass in how to compete in a market dominated by companies like Google and Dropbox 👇 Air are new players on the scene, but they’re quickly turning into the most popular kids on social (they’re not kids btw). Their marketing efforts are unmatched right now – we think it deserves to be studied and it’s why we broke down some of their recent moves 👀 Learn more about Air’s tactics by checking out the most recent Coffee & Compete podcast on The Compete Network 🎙️

Rather than keep all of the lessons we've learned about battlecards to ourselves, we thought we’d help a PMM or Compete team in need 👇 Introducing our battlecard building toolkit, which includes: 🎓 Best practices from our internal experts who have spent 1000+ hours building and improving battlecards alongside customers 📓 The 6 fillable templates we recommend every sales team needs 🤌 And tips on how to perfect each template You can grab it here: https://lnkd.in/g96pNnke + find other resources like this in our resource section on our website 🔗

We don’t want to waste your time, so we’re running a quick 30-minute session this Friday on the 5 questions you need to ask your buyer 👇 It’s another Power Half Hour session, a live community event we do monthly with our Compete Network community members. Enough of the hour-long, boring, webinar, boring boring stuff. We'll show you how to: 🎯 Uncover hidden decision factors 🔍 Expose competitor weaknesses 💡 Turn insights into action No fluff. No wasted time. Come caffeinated. (and bring any questions you have as well!) Register here: https://lnkd.in/gf-Kw9gB

Today's Menu: 😅 Air Asks Rival Dropbox to Retire 🥊 Warmly.ai CEO Calls Out Qualified on LinkedIn 🎙️ New TCN Releases: We’re Not Marketers, C&C Pod 🗞️ More News and Jobs!

We had the former Global Head of Competitive Intelligence at Qualtrics on this week to talk about how he built his best in-class Win-Loss program 👇 Because sometimes you don’t know where to start when you want to do something like Win-Loss. To hear from someone like Trevor Evans doing it at the highest level, you can learn an incredible amount about best practices and what it takes 💪 We also covered some of the juiciest CEO LinkedIn beef that’s ever happened 👀 Let’s just say the comments were hot. Check out the full episode here: https://lnkd.in/gbCwetXx

OpenAI has been making major moves to try and compete in new markets - this might be their biggest since ChatGPT 👀 With the launch of their new search engine, SearchGPT, they’ll be entering an incredibly competitive market. But there’s a twist… They’re not exactly competing directly with Google. AI search engines are in a league of their own, so it will be interesting to see how this plays out. Click through to learn more 👉

How do you set your sellers up for success in the heat of a competitive deal? You provide them a quick ACTION they can take. What’s an action? Lots of curators use talk tracks, and those are great for sellers to use, but actions are TECHNIQUES sellers can leverage during a sales motion. Here are just a few examples: 🗺️ Discovery questions: How many competitors do you consistently track QoQ? 🪤 Trap setting questions: Would tracking end user adoption as an OKR be an important metric to you? How come? 🔀 Redirect statements: Analytics are only one piece of the puzzle. Before you can measure content, you need to ensure you’re creating the right content. ❗️ Objection handling: While it’s true our pricing can be more expensive, would you rather pay more for a tool that actually works or less for one that will fail? 🤝 Testimonial/proof sharing: We’ve recently been selected as a Leader in MQ. How much do you value working with an industry-recognized leader in the space? Start adding actions to your battlecards and see happy sellers. Adoption going up. Life being awesome. ACTION TIME.

Are your CRM reason codes a mess? Here are five hacks gathered from some of the smartest product marketers I know! 1️⃣ (Re)Create with User Input: Channel your inner product manager! Talk to your sales team. What's working? What's not? What's missing? Their insights are gold. 2️⃣ Define Clearly: Ambiguity is the enemy. Crystal-clear definitions prevent misinterpretation and ensure accurate data. Don't let a vague description lead to a misclick! 3️⃣ Communicate Purpose: Sellers need to know the 'why'. Explain how high-quality reason codes benefit them and the company. Make it personal and impactful. 4️⃣ Establish Accountability: Someone needs to mind the store. Task sales leadership or operations with maintaining reason code quality. Consistency is key! 5️⃣ Enable Deeper Dives: Add a win-loss nomination checkbox. Require sellers to flag a set number of deals for in-depth interviews. This extra layer of insight is priceless. Implement these strategies and watch your win/loss analysis transform from meh to magnificent! 💯 What's your biggest reason code tip? Share below! 👇 #SalesStrategy #CRM #WinLossAnalysis #ProductMarketing #SalesOperations Klue

This is why badmouthing your competitors is BAD 😬 And you need to start complimenting them. Okay, we’re not just aimlessly complimenting them ‘ooo they’re better than us!’ You should think of strategically complimenting them in the deal… and set traps 🐭 This is a perfect story from Nick Cegelski of how to do it successfully (and it’s what makes him so good at what he does)