Motion (Creative Analytics)

🚀 Exciting news JUST SHARED at our Creative Strategy Summit 🚀 Today, we're announcing our $30M Series B funding led by Inovia Capital with participation from Threshold Ventures as well as existing investors Headline, Abstract Ventures, and Sugar Capital. "This fundraise is a confirmation that the Creative Strategist era is here and that the market is taking notice." — Motion's CEO, Reza Khadjavi We’re thrilled to expand our product roadmap and to build more amazing features to supercharge our mission of building the ultimate command center for creative strategists.

Fiverr broke the internet. With a musical?? "Nobody Cares" 🎵 (Sound on) Narrator: "We made this ad with AI and..." Chorus: Nobody cares! Because... Nobody cares that you use AI.. WE get it! They got it! You used AI We just care if it works If it disrupts Or converts Or make a user dramatically cry Oh I love this! Did they us AI? Nobody cares Chorus: Nobody cares Narrator: AI built this bot Just make it work fast and we'll give it a shot Your boss doesn't care an ad was made with AI That's TMI She just wants ROI Like a pen or a brush AI is only a tool So don't brag like a pro If you prompt like a fool Just show what you did And spare us the rest Beyond that? Nobody cares!!! Narrator: Nobody cares that you use AI They care about the results For the best results hire Fiverr experts who mastered every digital skill Including AI Oh by the way did we mention this ad was made with AI? Cow: Nobody cares... 10/10. No notes. Well played Fiverr 👏👏

Swiped this Vaseline ad. Masterpiece 🖼️ One of my FAV ad formats: Find something as a proxy for the problem you solve. In thise case? Cracked skin. 👀 The "normal way" Show a real photo of cracked skin. ✨ A much more fun way Find something that has cracks. Like this famous painting. Then... Show the AFTER. Clear glowing skin. Try it for your DTC brand. 👀 The coolest part? Students made this design. Credit to the Miami Ad School for this 💎 Advertising School: Miami Ad School Berlin, Germany Creative Directors: Niklas Frings-Rupp , Florian Weitzel, David Herrmann  Art Director: Kasia Grabek Copywriter: Andres Wong Check out The Miami Ad School for more student inspo. 👋 Tag a marketer who should see this!

Want to spy on your competitor's ads? Try Mirella Crespi's 6-step framework. Mirella is a creative strategist, expert media buyer, and founder of Creative Milkshake, one of Europe's largest performance creative studios. She has worked with 200+ brands, including Johnson & Johnson, SodaStream, and TheFork, to formulate high-performing creatives. Her framework lets you: 1. Target your prospects smarter 2. See what content resonates (or not)  3. Stay ahead of industry creative standards Ok ok, enough build up! Here's her 6-step framework: 1️⃣ Concept - central message, benefits, pain points → What is the central message of the ad?  → What benefits is it highlighting? → What pain points or problems is it talking about? → What is the main idea of the creative? 2️⃣ Hook - attention-grabbing first 3-5 seconds → What visuals are the competitors using for the hook? → What's the text layover? → What's the audio on the hook? → What kind of emotion does it provoke? 3️⃣ Script - problem, solution, demo blocks → How many blocks does the ad have? → Why are they stacked the way they are? → How do they flow from one to another, e.g. problem, solution, demo or solution, demo, CTA, etc.? 4️⃣ Visuals - types of shots, text treatment, transitions → What kind of shots are they using (e.g., group shots, product shots, illustrations, etc.) → Do they use green screen effects? → Do they put the TikTok questions box? → Is it an unboxing clip? Is it a demonstration? → Is it a lot of talking heads? 5️⃣ Pacing - matching audience (Gen Z = faster) → How much screen space is the copy taking? → How fast or slow are the visuals appearing in the ad? → What about the audio – how is the audio pace like? → How many ideas did they cover within that speed? 6️⃣ Congruency - ad intent = landing page expectations → Is the competitor sending you to a landing page or product page? → Do you see a strong congruency between the hook of the ad to the landing page? → Is the CTA enhancing the user journey? → Which key features are they highlighting in the landing page? TLDR; Successful strategists translate research → action P.S. Tools like yours truly -- Motion (Creative Analytics) -- can help you simplify this process with easy-to-digest visual reports on: → Top performing ads → Image vs video performance → Best scroll-stopping ratios → Highest converting landing pages

You should take more creative risks. Why? You never know what will work. Until you try A LOT of creative. Too many brands fall into the trap of "Safe creative" 👇 With these 3 mistakes 1️⃣ They make everything "on brand" You know those "pixel perfect" ads. Where every line looks finessed. Yea... That makes your ad. Guess what? Feel like an ad. Which is a big problem. The more it feels like an ad. The less likely it is to convert. 2️⃣ They copycat They copy top competitors. Big players in the space. The problem here? Diminishing returns. And what works for their brand? Won't always work for your brand. 3️⃣ They cut the risky ideas They stick to the "safe" versions. That are known. Tested. AKA, their experimentation flywheel is slow. Because they test only known ideas. Your next high performer? It's in the edge cases. Of ideas you have NOT tested. 👋 P.S. What else would you add?

👋 This will be *THE* BFCM event. 15 speakers. 5 min each. No slides. One tip each. The lineup is amazing. Because... Evan Lee is speaking (We're a little biased obv) ((💙 you Evan)) AND... The top names in DTC: Ridge’s Connor MacDonald ILIA Beauty’s Cherene Aubert Portland Leather Goods’ MacCoy Merkley Graza, Estée Lauder (et. al) Grace Clarke True Classic’s Bryan Cano Open Late Collective’s Jess Cervellon Caden Lane’s Casey G. Carnivore Snax’s Mark Ritz Hexclad’s Panagiota H. D’on Cosmetics’ Summer D'on Bell  BlendJet’s Daniella Reda, MBA Peak21’s Roman Raisuddin Khan Yotpo’s Eli Weiss Justuno’s Steph (SJ) Carcamo Gorgias’ Lauren Lovato Recharge’s Nicole Harvey Redo’s Aaron Evett FERMAT'S Aaron Orendorff 🗓 Nov 4 at 11am PST Spots are limited, so get yours today! https://lnkd.in/gCVVgAdh

Great ads tell a story with NO words. Nike <> Rafa 💙✨ When Rafa retired? Nike could have gone big. All the stats from his career. But instead? They want back to basics. The IMAGE he's soooo known for. And that's why I love this campaign. Because if you've ever watched tennis. You got the ad right away. Rafa's iconic headband. 🧢 + 🎾 = ✨ Playful, nostalgic, and on-brand. -- 👋 P.S. Like this? Meh? Hate it? Let us know below!

👋 Have you seen the unexpected stitch trend? Here's why it works in ads: It's jaw-dropping. And hilarious. Advertisers using this format are creating a jarring juxtaposition between an attention-grabbing homemade video that abruptly cuts to an informal ad. This unexpected transition naturally stimulates a big emotional response. Evoking astonishment = lowered cognitive resistance for your audience. Lowered cognitive resistance = higher chance of connection/engagement and actually enhances memory retention. Advertisers really are nuts for this. -- 👀 P.S. What's the wildest one you've seen? Share yours below so I can find that ad!

CEO: "What insights did the data give you?" Marketer: 'Skip Ad' outperforms all CTAs 😂 📊 Is data just your "yes" person? 5 signs it might be: 1️⃣ You're cherry-picking data → Validating ideas, not challenging them → Confirmation bias is killing your creativity 2️⃣ You're lost in micro-trends → You pick out small details from data → But miss the larger picture, AKA forest through the trees 3️⃣ You don't have a Creative Strategist → Invest in people who can interpret data AND create → They bridge the gap between numbers and narratives 4️⃣ You're ignoring the algorithm's wisdom → Meta's AI is smarter than you think → Creative is the new targeting - let the algorithm do the heavy lifting → Focus on your creative with data. Not just your placements. 5️⃣ You're not marrying data with experience → Data should guide ideas, not dictate them → The best insights come from blending analytics with intuition -- ✅ Credit: Paul Taylor for this gem May be the funniest company name I've come across Had me at "AD WEAK" 😂 Sooo good.

🧵 Swiped this Coke ad "Where there's tacos, there's Coca Cola" Simple format. But it works well. Try this style out 👇 Where there's (Blank) There's (Your Brand) My turn: Where there's Creative Strategists. There's a Motion (Creative Analytics) role for you. Because we're hiring YOU! If you're a Creative Strategist. 👀 Are you?? Then we want to hear from you. 👋 Check out our careers page for details. But first, like this post plz. TY! Tacos on me next time. Us creatives have to stick together. Ya know? 🤝